Slipper brands:Which are most popular?

Name: Slipper brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, UGG was the most searched slipper brand worldwide, accounting for 64.9% of all searches among the 13 brands we track. When we checked with ChatGPT and Google AI Overviews, UGG showed up in every answer. UGG was recommended most often, coming first in two out of five responses.

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Top slipper brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, UGG appeared every time. UGG was recommended most often, coming first in two out of five answers. Dearfoams was second, and L.L.Bean was third. Mahabis, which ranked 11th in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
UGG	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Dearfoams	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Haflinger	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
L.L.Bean	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Vionic	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Birkenstock	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Bombas	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Glerups	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Isotoner	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Minnetonka	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Mahabis	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Giesswein	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
EMU Australia	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

UGG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dearfoams4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Haflinger2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
L.L.Bean2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vionic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Birkenstock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bombas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Glerups1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Isotoner1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Minnetonka1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mahabis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Giesswein0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
EMU Australia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about slipper brands

5 answers

Asked ChatGPT
“Which slipper brand should I buy?”
1. 1L.L.Bean
2. 2UGG
3. 3Vionic
4. 4Dearfoams
Asked ChatGPT
“What are the best slipper brands?”
1. 1UGG
2. 2Vionic
3. 3L.L.Bean
4. 4Birkenstock
5. 5Dearfoams
6. 6Haflinger
Asked ChatGPT
“What's the best slipper brand for keeping feet warm in winter?”
1. 1UGG
2. 2Glerups
3. 3Haflinger
Searched Google, AI Overview
“slippers”
1. 1Dearfoams
2. 2UGG
Searched Google, AI Overview
“mens slippers”
1. 1Minnetonka
2. 2Isotoner
3. 3Dearfoams
4. 4UGG
5. 5Bombas

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which slipper brands do people search for most?

This chart shows how often people search Google for each slipper brand by name. Each line represents a brand's share of searches for all 13 slipper brands we track, month by month, from English-language searches worldwide.

Share of searches among slipper brands worldwide, by month

Month	UGG	Birkenstock	Bombas	Glerups	Haflinger	L.L.Bean	Vionic	Dearfoams	Isotoner	Minnetonka	Mahabis	Giesswein	EMU Australia
Oct 2025	70.4%	9.5%	7.7%	2.9%	1.6%	2.3%	1.6%	0.85%	0.85%	1.3%	0.46%	0.38%	0.25%
Nov 2025	72.6%	5.3%	11.9%	2%	1.3%	2.4%	1.1%	0.72%	0.59%	1.3%	0.32%	0.32%	0.17%
Dec 2025	67.9%	5%	13.6%	2.7%	1.5%	4.1%	1.2%	1%	0.67%	1.5%	0.3%	0.25%	0.16%
Jan 2026	59.8%	9.8%	12%	4.4%	2.4%	4.4%	2%	1.3%	1.1%	1.6%	0.59%	0.48%	0.21%
Feb 2026	59.4%	14.5%	9.8%	4.4%	2%	2.9%	2%	1.1%	1.1%	1.6%	0.71%	0.48%	0.21%
Mar 2026	56%	20.6%	7.5%	4.1%	1.8%	2.3%	2.3%	1%	1.2%	1.5%	0.82%	0.44%	0.37%
Apr 2026	50.1%	22.4%	8.2%	5.5%	2.5%	2%	3%	1.1%	1.3%	1.3%	1.3%	0.59%	0.59%
May 2026	49%	26.9%	6.6%	4.4%	2.4%	1.6%	2.9%	1.3%	1.3%	1.1%	1.3%	0.48%	0.72%
Jun 2026	46.6%	31.3%	6.3%	3.4%	2.3%	1.5%	2.8%	1%	1.5%	1.3%	1%	0.44%	0.56%
Jul 2026	51.6%	28.3%	5.7%	3.1%	2.1%	1.4%	2.5%	1.1%	1.4%	0.92%	0.92%	0.34%	0.5%
Aug 2026	58.5%	21.5%	6.4%	3.5%	1.9%	1.6%	1.9%	0.86%	1.3%	1%	0.86%	0.3%	0.3%
Sep 2026	64.9%	15.9%	5.8%	3.9%	1.7%	1.7%	1.7%	0.96%	0.96%	0.96%	0.64%	0.34%	0.28%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	UGG	64.9%	550K	+49.5%	+6.4 points
2, held 2nd	Birkenstock	15.9%	135K	0%	-5.5 points
3, held 3rd	Bombas	5.8%	49.5K	+22.2%	-0.6 points
4, held 4th	Glerups	3.9%	33.1K	+49.1%	+0.4 points
5, held 5th	Haflinger	1.7%	14.8K	+22.3%	-0.2 points
6, moved from 7th to 6th	L.L.Bean	1.7%	14.8K	+49.5%	+0.2 pointsmoved from 7th to 6th
7, moved from 6th to 7th	Vionic Caleres	1.7%	14.8K	+22.3%	-0.2 pointsmoved from 6th to 7th
8, moved from 10th to 8th	Dearfoams	0.96%	8.1K	+50%	+0.1 pointsmoved from 10th to 8th
9, moved from 8th to 9th	Isotoner	0.96%	8.1K	0%	-0.3 pointsmoved from 8th to 9th
10, moved from 9th to 10th	Minnetonka	0.96%	8.1K	+22.7%	-0.1 pointsmoved from 9th to 10th
11, held 11th	Mahabis	0.64%	5.4K	0%	-0.2 points
12, moved from 13th to 12th	Giesswein	0.34%	2.9K	+52.6%	0 pointsmoved from 13th to 12th
13, moved from 12th to 13th	EMU Australia	0.28%	2.4K	+26.3%	0 pointsmoved from 12th to 13th

1.UGG
64.9%
Held 1st. 550K estimated branded searches, +49.5% vs prior month. Share +6.4 points.
2.Birkenstock
15.9%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -5.5 points.
3.Bombas
5.8%
Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share -0.6 points.
4.Glerups
3.9%
Held 4th. 33.1K estimated branded searches, +49.1% vs prior month. Share +0.4 points.
5.Haflinger
1.7%
Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share -0.2 points.
6.L.L.Bean
1.7%
Moved from 7th to 6th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.2 points.
7.Vionic
1.7%
Moved from 6th to 7th. 14.8K estimated branded searches, +22.3% vs prior month. Share -0.2 points.
8.Dearfoams
0.96%
Moved from 10th to 8th. 8.1K estimated branded searches, +50% vs prior month. Share +0.1 points.
9.Isotoner
0.96%
Moved from 8th to 9th. 8.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
10.Minnetonka
0.96%
Moved from 9th to 10th. 8.1K estimated branded searches, +22.7% vs prior month. Share -0.1 points.
11.Mahabis
0.64%
Held 11th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
12.Giesswein
0.34%
Moved from 13th to 12th. 2.9K estimated branded searches, +52.6% vs prior month. Share 0 points.
13.EMU Australia
0.28%
Moved from 12th to 13th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

UGG, Birkenstock and 6 other brands sell other things too, so only their searches that name this product count here, like “ugg slippers”.

Which brand is most popular in search among slipper brands worldwide?

13 brands

In September 2026, UGG was the most searched among slipper brands worldwide, with an estimated 550K branded searches, 64.9% of all searches for the 13 we track. Birkenstock is in 2nd place, 49 percentage points behind at 15.9%.

Global slipper brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
UGG	70.4% → 64.9%	72.6%Nov 2025	46.6%Jun 2026	1st
Birkenstock	9.5% → 15.9%	31.3%Jun 2026	5%Dec 2025	2nd
Bombas	7.7% → 5.8%	13.6%Dec 2025	5.7%Jul 2026	3rd
Glerups	2.9% → 3.9%	5.5%Apr 2026	2%Nov 2025	4th
Haflinger	1.6% → 1.7%	2.5%Apr 2026	1.3%Nov 2025	6th → 5th
L.L.Bean	2.3% → 1.7%	4.4%Jan 2026	1.4%Jul 2026	5th → 6th
Vionic	1.6% → 1.7%	3%Apr 2026	1.1%Nov 2025	7th
Dearfoams	0.85% → 0.96%	1.3%Jan 2026	0.72%Nov 2025	9th → 8th
Isotoner	0.85% → 0.96%	1.5%Jun 2026	0.59%Nov 2025	10th → 9th
Minnetonka	1.3% → 0.96%	1.6%Jan 2026	0.92%Jul 2026	8th → 10th
Mahabis	0.46% → 0.64%	1.3%Apr 2026	0.3%Dec 2025	11th
Giesswein	0.38% → 0.34%	0.59%Apr 2026	0.25%Dec 2025	12th
EMU Australia	0.25% → 0.28%	0.72%May 2026	0.16%Dec 2025	13th

Each finding as a sentence

Across the 12 months ending September 2026, UGG’s share of searches among slipper brands worldwide decreased from 70.4% to 64.9%.
Across the 12 months ending September 2026, Birkenstock’s share of searches among slipper brands worldwide increased from 9.5% to 15.9%.
Across the 12 months ending September 2026, Bombas’ share of searches among slipper brands worldwide decreased from 7.7% to 5.8%.
Across the 12 months ending September 2026, Glerups’ share of searches among slipper brands worldwide increased from 2.9% to 3.9%.
Across the 12 months ending September 2026, L.L.Bean’s share of searches among slipper brands worldwide decreased from 2.3% to 1.7%.
Across the 12 months ending September 2026, UGG’s share of searches among slipper brands worldwide peaked at 72.6% in November 2025 and was lowest at 46.6% in June 2026.
Across the 12 months ending September 2026, Birkenstock’s share of searches among slipper brands worldwide peaked at 31.3% in June 2026 and was lowest at 5% in December 2025.
Across the 12 months ending September 2026, Bombas’ share of searches among slipper brands worldwide peaked at 13.6% in December 2025 and was lowest at 5.7% in July 2026.
Across the 12 months ending September 2026, Glerups’ share of searches among slipper brands worldwide peaked at 5.5% in April 2026 and was lowest at 2% in November 2025.
Across the 12 months ending September 2026, Haflinger’s share of searches among slipper brands worldwide peaked at 2.5% in April 2026 and was lowest at 1.3% in November 2025.
Across the 12 months ending September 2026, L.L.Bean’s share of searches among slipper brands worldwide peaked at 4.4% in January 2026 and was lowest at 1.4% in July 2026.
Across the 12 months ending September 2026, Vionic’s share of searches among slipper brands worldwide peaked at 3% in April 2026 and was lowest at 1.1% in November 2025.
Across the 12 months ending September 2026, Mahabis’ share of searches among slipper brands worldwide peaked at 1.3% in April 2026 and was lowest at 0.3% in December 2025.
Across the 12 months ending September 2026, Haflinger rose from 6th to 5th among slipper brands worldwide.
Across the 12 months ending September 2026, L.L.Bean fell from 5th to 6th among slipper brands worldwide.
Across the 12 months ending September 2026, Dearfoams rose from 9th to 8th among slipper brands worldwide.
Across the 12 months ending September 2026, Isotoner rose from 10th to 9th among slipper brands worldwide.
Across the 12 months ending September 2026, Minnetonka fell from 8th to 10th among slipper brands worldwide.
Across the 12 months ending September 2026, Vionic, Mahabis, Giesswein and EMU Australia held steady: their share of searches among slipper brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for slipper brands worldwide in September 2026?

8 changes

In September 2026, UGG gained share of searches among slipper brands worldwide, from 58.5% to 64.9%.
In September 2026, Birkenstock lost share of searches among slipper brands worldwide, from 21.5% to 15.9%.
In September 2026, Bombas lost share of searches among slipper brands worldwide, from 6.4% to 5.8%.
Vionic’s share of searches among slipper brands worldwide has lost ground for 3 months in a row, from 2.8% to 1.7% in September 2026.
Isotoner’s share of searches among slipper brands worldwide has lost ground for 3 months in a row, from 1.5% to 0.96% in September 2026.
Haflinger’s share of searches among slipper brands worldwide has lost ground for 3 months in a row, from 2.3% to 1.7% in September 2026.
In September 2026, Dearfoams rose from 10th to 8th among slipper brands worldwide.
In September 2026, Giesswein rose from 13th to 12th among slipper brands worldwide.

How are branded searches counted for slipper brands?

13 search terms

Each brand's share of searches among slipper brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.