How popular isBirkenstock?
In September 2026, people searched for Birkenstock by name about 6.3 million times worldwide, a 22.1% increase from the previous year. These searches made up 15.9% of all global slipper brand searches, placing Birkenstock second out of 13 brands. When we asked both ChatGPT and Google AI Overviews about slipper brands, Birkenstock appeared in one of the five answers and was the joint eighth most recommended of the 13.
Birkenstock is the second most searched of 13 competitors and the joint eighth most recommended in AI answers.
UGGShare of searches 64.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
BirkenstockShare of searches 15.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
BombasShare of searches 5.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 10th
GlerupsShare of searches 3.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
HaflingerShare of searches 1.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
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Top slipper brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Birkenstock was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Birkenstock is the joint eighth most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- UGG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dearfoams4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Haflinger2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
L.L.Bean2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vionic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Birkenstock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bombas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Glerups1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Isotoner1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Minnetonka1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about slipper brands
5 answers
Asked ChatGPT
“Which slipper brand should I buy?”
Asked ChatGPT
“What are the best slipper brands?”
Asked ChatGPT
“What's the best slipper brand for keeping feet warm in winter?”
Searched Google, AI Overview
“slippers”
Searched Google, AI Overview
“mens slippers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Which slipper brands compete with Birkenstock?
Share of searches by month for UGG, Birkenstock, Bombas, Glerups. The figures are in the table below the chart.
View monthly share of searches table
| Month | UGG | Birkenstock | Bombas | Glerups | Haflinger | L.L.Bean | Vionic | Dearfoams | Isotoner | Minnetonka | Mahabis | Giesswein | EMU Australia |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.4% | 9.5% | 7.7% | 2.9% | 1.6% | 2.3% | 1.6% | 0.85% | 0.85% | 1.3% | 0.46% | 0.38% | 0.25% |
| Nov 2025 | 72.6% | 5.3% | 11.9% | 2% | 1.3% | 2.4% | 1.1% | 0.72% | 0.59% | 1.3% | 0.32% | 0.32% | 0.17% |
| Dec 2025 | 67.9% | 5% | 13.6% | 2.7% | 1.5% | 4.1% | 1.2% | 1% | 0.67% | 1.5% | 0.3% | 0.25% | 0.16% |
| Jan 2026 | 59.8% | 9.8% | 12% | 4.4% | 2.4% | 4.4% | 2% | 1.3% | 1.1% | 1.6% | 0.59% | 0.48% | 0.21% |
| Feb 2026 | 59.4% | 14.5% | 9.8% | 4.4% | 2% | 2.9% | 2% | 1.1% | 1.1% | 1.6% | 0.71% | 0.48% | 0.21% |
| Mar 2026 | 56% | 20.6% | 7.5% | 4.1% | 1.8% | 2.3% | 2.3% | 1% | 1.2% | 1.5% | 0.82% | 0.44% | 0.37% |
| Apr 2026 | 50.1% | 22.4% | 8.2% | 5.5% | 2.5% | 2% | 3% | 1.1% | 1.3% | 1.3% | 1.3% | 0.59% | 0.59% |
| May 2026 | 49% | 26.9% | 6.6% | 4.4% | 2.4% | 1.6% | 2.9% | 1.3% | 1.3% | 1.1% | 1.3% | 0.48% | 0.72% |
| Jun 2026 | 46.6% | 31.3% | 6.3% | 3.4% | 2.3% | 1.5% | 2.8% | 1% | 1.5% | 1.3% | 1% | 0.44% | 0.56% |
| Jul 2026 | 51.6% | 28.3% | 5.7% | 3.1% | 2.1% | 1.4% | 2.5% | 1.1% | 1.4% | 0.92% | 0.92% | 0.34% | 0.5% |
| Aug 2026 | 58.5% | 21.5% | 6.4% | 3.5% | 1.9% | 1.6% | 1.9% | 0.86% | 1.3% | 1% | 0.86% | 0.3% | 0.3% |
| Sep 2026 | 64.9% | 15.9% | 5.8% | 3.9% | 1.7% | 1.7% | 1.7% | 0.96% | 0.96% | 0.96% | 0.64% | 0.34% | 0.28% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.9% | 550K | +49.5% | +6.4 points | |
| 2, held 2nd | 15.9% | 135K | 0% | -5.5 points | |
| 3, held 3rd | 5.8% | 49.5K | +22.2% | -0.6 points | |
| 4, held 4th | 3.9% | 33.1K | +49.1% | +0.4 points | |
| 5, held 5th | 1.7% | 14.8K | +22.3% | -0.2 points | |
| 6, moved from 7th to 6th | 1.7% | 14.8K | +49.5% | +0.2 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 1.7% | 14.8K | +22.3% | -0.2 pointsmoved from 6th to 7th | |
| 8, moved from 10th to 8th | 0.96% | 8.1K | +50% | +0.1 pointsmoved from 10th to 8th | |
| 9, moved from 8th to 9th | 0.96% | 8.1K | 0% | -0.3 pointsmoved from 8th to 9th | |
| 10, moved from 9th to 10th | 0.96% | 8.1K | +22.7% | -0.1 pointsmoved from 9th to 10th | |
| 11, held 11th | 0.64% | 5.4K | 0% | -0.2 points | |
| 12, moved from 13th to 12th | 0.34% | 2.9K | +52.6% | 0 pointsmoved from 13th to 12th | |
| 13, moved from 12th to 13th | 0.28% | 2.4K | +26.3% | 0 pointsmoved from 12th to 13th |
1.
UGG64.9%
Held 1st. 550K estimated branded searches, +49.5% vs prior month. Share +6.4 points.
15.9%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -5.5 points.
3.
Bombas5.8%
Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share -0.6 points.
4.
Glerups3.9%
Held 4th. 33.1K estimated branded searches, +49.1% vs prior month. Share +0.4 points.
1.7%
Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share -0.2 points.
6.
L.L.Bean1.7%
Moved from 7th to 6th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.2 points.
7.
Vionic1.7%
Moved from 6th to 7th. 14.8K estimated branded searches, +22.3% vs prior month. Share -0.2 points.
0.96%
Moved from 10th to 8th. 8.1K estimated branded searches, +50% vs prior month. Share +0.1 points.
9.
Isotoner0.96%
Moved from 8th to 9th. 8.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
10.
Minnetonka0.96%
Moved from 9th to 10th. 8.1K estimated branded searches, +22.7% vs prior month. Share -0.1 points.
11.
Mahabis0.64%
Held 11th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
12.
Giesswein0.34%
Moved from 13th to 12th. 2.9K estimated branded searches, +52.6% vs prior month. Share 0 points.
0.28%
Moved from 12th to 13th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.
Birkenstock, UGG and 6 other brands sell other things too, so only their searches that name this product count here, like “birkenstock slippers”.
Compare popularity between Birkenstock and its closest rivals
Every comparison with Birkenstock
24 comparisons
- Birkenstock vs OOFOS
- Birkenstock vs UGG
- Birkenstock vs Reef
- Birkenstock vs Ecco
- Birkenstock vs Bombas
- Birkenstock vs Chaco
- Birkenstock vs Glerups
- Birkenstock vs Haflinger
- Birkenstock vs L.L.Bean
- Birkenstock vs Skechers
- Birkenstock vs Dearfoams
- Birkenstock vs FitFlop
- Birkenstock vs Ipanema
- Birkenstock vs Isotoner
- Birkenstock vs Minnetonka
- Birkenstock vs OluKai
- Birkenstock vs Sanuk
- Birkenstock vs Vionic
- Birkenstock vs Mahabis
- Birkenstock vs Clarks
- Archies vs Birkenstock
- Birkenstock vs Giesswein
- Birkenstock vs EMU Australia
- Birkenstock vs Sam Edelman
How has branded search demand for Birkenstock changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Birkenstock worldwide rose from 5.2M to 6.3M.
- Across the 12 months ending September 2026, Birkenstock’s share of searches among slipper brands worldwide increased from 9.5% to 15.9%.
- Across the 12 months ending September 2026, Birkenstock’s share of searches among slipper brands worldwide peaked at 31.3% in June 2026 and was lowest at 5% in December 2025.
How did search popularity change for slipper brands worldwide in September 2026?
6 changes
In September 2026, UGG gained share of searches among slipper brands worldwide, from 58.5% to 64.9%.
In September 2026, Birkenstock lost share of searches among slipper brands worldwide, from 21.5% to 15.9%.
In September 2026, Bombas lost share of searches among slipper brands worldwide, from 6.4% to 5.8%.
Vionic’s share of searches among slipper brands worldwide has lost ground for 3 months in a row, from 2.8% to 1.7% in September 2026.
Isotoner’s share of searches among slipper brands worldwide has lost ground for 3 months in a row, from 1.5% to 0.96% in September 2026.
Haflinger’s share of searches among slipper brands worldwide has lost ground for 3 months in a row, from 2.3% to 1.7% in September 2026.
How are Birkenstock’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Birkenstock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- birkenstock
- birkenstock flip flop
- birkenstock sandals women
- birkenstock slippers
Do you work for Birkenstock? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Birkenstock compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sandals | 1st of 7 | 92.5% | Show ranking |
| Flip flop brands | 9th of 12 | 0.42% | Show ranking |
| Slipper brands | 2nd of 13 | 15.9% | Shown above |
| Sandals women brands | 3rd of 7 | 18% | Show ranking |
Is Birkenstock your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.