Birkenstock vs Sam Edelman:Which is more popular?
In September 2026, Birkenstock had more branded searches than Sam Edelman among sandals women brands worldwide. Birkenstock had about 6.1 million branded searches, while Sam Edelman had 301,000. Birkenstock made up 42.8% of all sandals women brand searches we track, and Sam Edelman accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about sandals women brands, Birkenstock appeared in four of the five answers and Sam Edelman in two. Birkenstock was mentioned before Sam Edelman in every answer.
Who do people search for more?
Birkenstock, about 20 searches for every 1 for Sam Edelman
Who does AI mention more?
Birkenstock, mentioned in 4 of 5 answers, Sam Edelman in 2
Who does AI recommend more?
Birkenstock, named ahead of Sam Edelman in every answer
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Top sandals women brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Birkenstock was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sam Edelman was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Birkenstock was listed before Sam Edelman in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Birkenstock1st
Vionic2nd
Ecco3rd
Teva4th
Clarks5th
Sam Edelman6th
Skechers–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vionic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Birkenstock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clarks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Teva4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ecco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Skechers2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sam Edelman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sandals women brands
5 answers
Asked ChatGPT
“Which women's sandals brand should I buy?”
Asked ChatGPT
“What are the best women's sandals brands?”
Asked ChatGPT
“What's the best women's sandals brand for everyday wear?”
Searched Google, AI Overview
“comfortable women's sandals”
Searched Google, AI Overview
“women's sandals”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Birkenstock or Sam Edelman more popular in search?
This chart shows how often people search Google for Birkenstock and Sam Edelman by name. Each line represents a brand's share of searches for all seven sandals women brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Birkenstock, Sam Edelman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Birkenstock | Skechers | Clarks | Sam Edelman | Ecco | Vionic | Teva |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.9% | 46.4% | 11.4% | 2.3% | 1.3% | 0.69% | <0.01% |
| Nov 2025 | 38.2% | 46.7% | 11.4% | 1.9% | 1.3% | 0.56% | <0.01% |
| Dec 2025 | 43% | 43% | 10.5% | 1.7% | 1.2% | 0.64% | <0.01% |
| Jan 2026 | 33.6% | 50.3% | 12.3% | 1.7% | 1.4% | 0.74% | <0.01% |
| Feb 2026 | 38.2% | 46.6% | 11.4% | 1.9% | 1.3% | 0.69% | <0.01% |
| Mar 2026 | 42.7% | 42.7% | 10.5% | 2.1% | 1.2% | 0.77% | <0.01% |
| Apr 2026 | 47.6% | 39% | 9.5% | 1.9% | 1.3% | 0.7% | <0.01% |
| May 2026 | 48.8% | 39.9% | 8% | 1.6% | 1.1% | 0.59% | <0.01% |
| Jun 2026 | 53% | 35.5% | 8.7% | 1.4% | 0.96% | 0.52% | <0.01% |
| Jul 2026 | 56.6% | 31% | 9.3% | 1.5% | 1% | 0.56% | <0.01% |
| Aug 2026 | 46.8% | 38.3% | 11.4% | 1.9% | 1% | 0.57% | <0.01% |
| Sep 2026 | 42.8% | 42.8% | 10.5% | 2.1% | 1.2% | 0.63% | <0.01% |
How has the Birkenstock and Sam Edelman comparison changed over the last 12 months?
3 findings
- Birkenstock was ahead of Sam Edelman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Birkenstock’s share of searches among sandals women brands worldwide moved from 37.9% to 42.8%, and its estimated monthly branded searches moved from 5M to 6.1M.
- Across the 12 months ending September 2026, Sam Edelman’s share of searches among sandals women brands worldwide moved from 2.3% to 2.1%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for sandals women brands worldwide in September 2026?
2 changes
In September 2026, Birkenstock lost share of searches among sandals women brands worldwide, from 46.8% to 42.8%.
Sam Edelman’s share of searches among sandals women brands worldwide has gained ground for 3 months in a row, from 1.4% to 2.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Birkenstock’s and Sam Edelman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Birkenstock
1 branded search term
- birkenstock
Sam Edelman
1 branded search term
- sam edelman
Other head-to-heads among sandals women brands
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