How popular isBirkenstock in search?
In September 2026, there were an estimated 6.1M branded searches for Birkenstock worldwide which is up 22.4% over the last 12 months. Birkenstock holds 50% estimated Share of Search among sandals Women brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which sandals Women brands compete with Birkenstock?
Share of Search by month for Birkenstock, Skechers. The figures are in the table below the chart.
View monthly share of search table
| Month | Birkenstock | Skechers | Teva |
|---|---|---|---|
| Oct 2025 | 45% | 55% | <0.01% |
| Nov 2025 | 45% | 55% | <0.01% |
| Dec 2025 | 50% | 50% | <0.01% |
| Jan 2026 | 40.1% | 59.9% | <0.01% |
| Feb 2026 | 45% | 55% | <0.01% |
| Mar 2026 | 50% | 50% | <0.01% |
| Apr 2026 | 55% | 45% | <0.01% |
| May 2026 | 55% | 45% | <0.01% |
| Jun 2026 | 59.9% | 40.1% | <0.01% |
| Jul 2026 | 64.6% | 35.4% | <0.01% |
| Aug 2026 | 55% | 45% | <0.01% |
| Sep 2026 | 50% | 50% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 6.1M | -18.2% | -5 points | |
| 2, held 2nd | 50% | 6.1M | 0% | +5 points | |
| 3, held 3rd | <0.01% | 40 | +300% | 0 points |
Compare search popularity between Birkenstock and its closest rivals
Every comparison with Birkenstock
6 comparisons
How has branded search demand for Birkenstock changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Birkenstock worldwide rose from 5M to 6.1M.
- Across the 12 months ending September 2026, Birkenstock’s estimated Share of Search among sandals Women brands worldwide increased from 45% to 50%.
- Across the 12 months ending September 2026, Birkenstock’s estimated Share of Search among sandals Women brands worldwide peaked at 64.6% in July 2026 and was lowest at 40.1% in January 2026.
- Across the 12 months ending September 2026, Birkenstock rose from 2nd to 1st among sandals Women brands worldwide.
How did search popularity change for sandals Women brands worldwide in September 2026?
3 changes
In September 2026, Skechers gained estimated Share of Search among sandals Women brands worldwide, from 45% to 50%.
In September 2026, Birkenstock lost estimated Share of Search among sandals Women brands worldwide, from 55% to 50%.
Estimated monthly branded searches for Teva worldwide rose 33.3% over 12 measured months, from 30 to 40 in September 2026.
Where does Birkenstock compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sandals | 2nd of 6 | 40.9% | Show ranking |
| Flip flop brands | 2nd of 5 | 41.3% | Show ranking |
| Sandal and jandal brands | 2nd of 5 | 41.3% | Show ranking |
| Sandals Women brands | 1st of 3 | 50% | Shown above |
How is Birkenstock measured?
Brandwave collects information about searches that people make online using Birkenstock’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- birkenstock
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Is Birkenstock your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.