Birkenstock vs Ecco:Which is more popular?
In September 2026, Birkenstock had more branded searches than Ecco among sandals women brands worldwide. Birkenstock had about 6.1 million branded searches, while Ecco had 165,000. Birkenstock made up 42.8% of all sandals women brand searches we track, and Ecco accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about sandals women brands, Birkenstock appeared in four of the five answers and Ecco in three. Birkenstock was mentioned before Ecco in every answer.
Who do people search for more?
Birkenstock, about 37 searches for every 1 for Ecco
Who does AI mention more?
Birkenstock, mentioned in 4 of 5 answers, Ecco in 3
Who does AI recommend more?
Birkenstock, named ahead of Ecco in every answer
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Top sandals women brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Birkenstock was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ecco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Birkenstock was listed before Ecco in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Birkenstock1st
Vionic2nd
Ecco3rd
Teva4th
Clarks5th
Sam Edelman6th
Skechers–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vionic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Birkenstock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clarks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Teva4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ecco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Skechers2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sam Edelman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sandals women brands
5 answers
Asked ChatGPT
“Which women's sandals brand should I buy?”
Asked ChatGPT
“What are the best women's sandals brands?”
Asked ChatGPT
“What's the best women's sandals brand for everyday wear?”
Searched Google, AI Overview
“comfortable women's sandals”
Searched Google, AI Overview
“women's sandals”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Birkenstock or Ecco more popular in search?
This chart shows how often people search Google for Birkenstock and Ecco by name. Each line represents a brand's share of searches for all seven sandals women brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Birkenstock, Ecco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Birkenstock | Skechers | Clarks | Sam Edelman | Ecco | Vionic | Teva |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.9% | 46.4% | 11.4% | 2.3% | 1.3% | 0.69% | <0.01% |
| Nov 2025 | 38.2% | 46.7% | 11.4% | 1.9% | 1.3% | 0.56% | <0.01% |
| Dec 2025 | 43% | 43% | 10.5% | 1.7% | 1.2% | 0.64% | <0.01% |
| Jan 2026 | 33.6% | 50.3% | 12.3% | 1.7% | 1.4% | 0.74% | <0.01% |
| Feb 2026 | 38.2% | 46.6% | 11.4% | 1.9% | 1.3% | 0.69% | <0.01% |
| Mar 2026 | 42.7% | 42.7% | 10.5% | 2.1% | 1.2% | 0.77% | <0.01% |
| Apr 2026 | 47.6% | 39% | 9.5% | 1.9% | 1.3% | 0.7% | <0.01% |
| May 2026 | 48.8% | 39.9% | 8% | 1.6% | 1.1% | 0.59% | <0.01% |
| Jun 2026 | 53% | 35.5% | 8.7% | 1.4% | 0.96% | 0.52% | <0.01% |
| Jul 2026 | 56.6% | 31% | 9.3% | 1.5% | 1% | 0.56% | <0.01% |
| Aug 2026 | 46.8% | 38.3% | 11.4% | 1.9% | 1% | 0.57% | <0.01% |
| Sep 2026 | 42.8% | 42.8% | 10.5% | 2.1% | 1.2% | 0.63% | <0.01% |
How has the Birkenstock and Ecco comparison changed over the last 12 months?
3 findings
- Birkenstock was ahead of Ecco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Birkenstock’s share of searches among sandals women brands worldwide moved from 37.9% to 42.8%, and its estimated monthly branded searches moved from 5M to 6.1M.
- Across the 12 months ending September 2026, Ecco’s share of searches among sandals women brands worldwide moved from 1.3% to 1.2%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for sandals women brands worldwide in September 2026?
1 change
In September 2026, Birkenstock lost share of searches among sandals women brands worldwide, from 46.8% to 42.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Birkenstock’s and Ecco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Birkenstock
1 branded search term
- birkenstock
Ecco
1 branded search term
- ecco shoes
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