Brandwave

How popular isEcco?

In September 2026, people searched for Ecco by name about 165,000 times worldwide, about the same as the previous year. These searches made up 1.2% of all global sandals women brand searches, placing Ecco fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about sandals women brands, Ecco appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Ecco is the fifth most searched of 7 competitors and the third most recommended in AI answers.

  1. BirkenstockShare of searches 42.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. SkechersShare of searches 42.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations –
  3. ClarksShare of searches 10.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  4. Sam EdelmanShare of searches 2.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. EccoShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top sandals women brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ecco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ecco is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Birkenstock1st
  2. Vionic2nd
  3. Ecco3rd
  4. Teva4th
  5. Clarks5th
  6. Sam Edelman6th
  7. Skechers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vionic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Birkenstock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teva4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ecco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skechers2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sam Edelman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sandals women brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which sandals women brands compete with Ecco?

Ecco against sandals women brands worldwide, by month

Share of searches by month for Birkenstock, Skechers, Clarks, Sam Edelman, Ecco. The figures are in the table below the chart.

View monthly share of searches table
MonthBirkenstockSkechersClarksSam EdelmanEccoVionicTeva
Oct 202537.9%46.4%11.4%2.3%1.3%0.69%<0.01%
Nov 202538.2%46.7%11.4%1.9%1.3%0.56%<0.01%
Dec 202543%43%10.5%1.7%1.2%0.64%<0.01%
Jan 202633.6%50.3%12.3%1.7%1.4%0.74%<0.01%
Feb 202638.2%46.6%11.4%1.9%1.3%0.69%<0.01%
Mar 202642.7%42.7%10.5%2.1%1.2%0.77%<0.01%
Apr 202647.6%39%9.5%1.9%1.3%0.7%<0.01%
May 202648.8%39.9%8%1.6%1.1%0.59%<0.01%
Jun 202653%35.5%8.7%1.4%0.96%0.52%<0.01%
Jul 202656.6%31%9.3%1.5%1%0.56%<0.01%
Aug 202646.8%38.3%11.4%1.9%1%0.57%<0.01%
Sep 202642.8%42.8%10.5%2.1%1.2%0.63%<0.01%

  1. 1.Birkenstock

    42.8%

    Held 1st. 6.1M estimated branded searches, -18.2% vs prior month. Share -4 points.

  2. 2.Skechers

    42.8%

    Held 2nd. 6.1M estimated branded searches, 0% vs prior month. Share +4.5 points.

  3. 3.Clarks

    10.5%

    Held 3rd. 1.5M estimated branded searches, -18% vs prior month. Share -1 points.

  4. 4.Sam Edelman

    2.1%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Ecco

    1.2%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Vionic

    0.63%

    Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Teva

    <0.01%

    Held 7th. 40 estimated branded searches, +300% vs prior month. Share 0 points.

Compare popularity between Ecco and its closest rivals

Every comparison with Ecco

9 comparisons

How has branded search demand for Ecco changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ecco worldwide held steady at 165K.
  • Across the 12 months ending September 2026, Ecco’s share of searches among sandals women brands worldwide held steady, from 1.3% to 1.2%.

How did search popularity change for sandals women brands worldwide in September 2026?

5 changes

  1. In September 2026, Skechers gained share of searches among sandals women brands worldwide, from 38.3% to 42.8%.

  2. In September 2026, Birkenstock lost share of searches among sandals women brands worldwide, from 46.8% to 42.8%.

  3. In September 2026, Clarks lost share of searches among sandals women brands worldwide, from 11.4% to 10.5%.

  4. Sam Edelman’s share of searches among sandals women brands worldwide has gained ground for 3 months in a row, from 1.4% to 2.1% in September 2026.

  5. Estimated monthly branded searches for Teva worldwide rose 33.3% over 12 measured months, from 30 to 40 in September 2026.

How are Ecco’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Ecco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ecco shoes

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How the Brand Demand Index is measured

Where does Ecco compete?

Ecco is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Golf shoe brands5th of 60.27%Show ranking
Sandals women brands5th of 71.2%Shown above
Creator with pink hair and a pink jacket

Is Ecco your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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