How popular isSkechers in search?
In September 2026, there were an estimated 6.1M branded searches for Skechers worldwide which held steady over the last 12 months. Skechers holds 50% estimated Share of Search among sandals Women brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Birkenstock50%Skechers50%
Teva<0.01%
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Which sandals Women brands compete with Skechers?
Share of Search by month for Birkenstock, Skechers. The figures are in the table below the chart.
View monthly share of search table
| Month | Birkenstock | Skechers | Teva |
|---|---|---|---|
| Oct 2025 | 45% | 55% | <0.01% |
| Nov 2025 | 45% | 55% | <0.01% |
| Dec 2025 | 50% | 50% | <0.01% |
| Jan 2026 | 40.1% | 59.9% | <0.01% |
| Feb 2026 | 45% | 55% | <0.01% |
| Mar 2026 | 50% | 50% | <0.01% |
| Apr 2026 | 55% | 45% | <0.01% |
| May 2026 | 55% | 45% | <0.01% |
| Jun 2026 | 59.9% | 40.1% | <0.01% |
| Jul 2026 | 64.6% | 35.4% | <0.01% |
| Aug 2026 | 55% | 45% | <0.01% |
| Sep 2026 | 50% | 50% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 6.1M | -18.2% | -5 points | |
| 2, held 2nd | 50% | 6.1M | 0% | +5 points | |
| 3, held 3rd | <0.01% | 40 | +300% | 0 points |
Compare search popularity between Skechers and its closest rivals
Every comparison with Skechers
17 comparisons
- Adidas vs Skechers
- ASICS vs Skechers
- Birkenstock vs Skechers
- New Balance vs Skechers
- Nike vs Skechers
- Puma vs Skechers
- Skechers vs Vans
- Reebok vs Skechers
- Clarks vs Skechers
- Merrell vs Skechers
- Ariat vs Skechers
- Columbia vs Skechers
- Allbirds vs Skechers
- Ecco vs Skechers
- FootJoy vs Skechers
- Hunter vs Skechers
- KEEN vs Skechers
How has branded search demand for Skechers changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Skechers worldwide held steady at 6.1M.
- Across the 12 months ending September 2026, Skechers’ estimated Share of Search among sandals Women brands worldwide decreased from 55% to 50%.
- Across the 12 months ending September 2026, Skechers’ estimated Share of Search among sandals Women brands worldwide peaked at 59.9% in January 2026 and was lowest at 35.4% in July 2026.
- Across the 12 months ending September 2026, Skechers fell from 1st to 2nd among sandals Women brands worldwide.
How did search popularity change for sandals Women brands worldwide in September 2026?
3 changes
In September 2026, Skechers gained estimated Share of Search among sandals Women brands worldwide, from 45% to 50%.
In September 2026, Birkenstock lost estimated Share of Search among sandals Women brands worldwide, from 55% to 50%.
Estimated monthly branded searches for Teva worldwide rose 33.3% over 12 measured months, from 30 to 40 in September 2026.
Where does Skechers compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sneaker brands | 6th of 9 | 6.9% | Show ranking |
| Golf shoes | 4th of 6 | 9.9% | Show ranking |
| Sandals Women brands | 2nd of 3 | 50% | Shown above |
| Waterproof Boots brands | 1st of 7 | 65.7% | Show ranking |
How is Skechers measured?
Brandwave collects information about searches that people make online using Skechers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- skechers
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Is Skechers your brand?
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