Brandwave

Skechers vs Vionic:Which is searched more?

In September 2026, Skechers had more branded searches than Vionic among sandals women brands worldwide. Skechers had about 6.1 million branded searches, while Vionic had 90,500. Skechers made up 42.8% of all sandals women brand searches we track, and Vionic accounted for 0.63%. These are worldwide searches for English-language branded terms.

Share of searches among sandals women brands worldwide in September 2026Is Skechers or Vionic more popular in search?
Skechers42.8%6.1M searches
vs
Vionic0.63%90.5K searches

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Is Skechers or Vionic more popular in search?

Compare the sandals women brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Skechers and Vionic among sandals women brands worldwide, by month

Share of searches by month for Skechers, Vionic. The figures are in the table below the chart.

View monthly share of searches table
MonthBirkenstockSkechersClarksSam EdelmanEccoVionicTeva
Oct 202537.9%46.4%11.4%2.3%1.3%0.69%<0.01%
Nov 202538.2%46.7%11.4%1.9%1.3%0.56%<0.01%
Dec 202543%43%10.5%1.7%1.2%0.64%<0.01%
Jan 202633.6%50.3%12.3%1.7%1.4%0.74%<0.01%
Feb 202638.2%46.6%11.4%1.9%1.3%0.69%<0.01%
Mar 202642.7%42.7%10.5%2.1%1.2%0.77%<0.01%
Apr 202647.6%39%9.5%1.9%1.3%0.7%<0.01%
May 202648.8%39.9%8%1.6%1.1%0.59%<0.01%
Jun 202653%35.5%8.7%1.4%0.96%0.52%<0.01%
Jul 202656.6%31%9.3%1.5%1%0.56%<0.01%
Aug 202646.8%38.3%11.4%1.9%1%0.57%<0.01%
Sep 202642.8%42.8%10.5%2.1%1.2%0.63%<0.01%

How has the Skechers and Vionic comparison changed over the last 12 months?

3 findings
  • Skechers was ahead of Vionic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Skechers’ share of searches among sandals women brands worldwide moved from 46.4% to 42.8%, and its estimated monthly branded searches held steady at 6.1M.
  • Across the 12 months ending September 2026, Vionic’s share of searches among sandals women brands worldwide moved from 0.69% to 0.63%, and its estimated monthly branded searches held steady at 90.5K.

How did search popularity change for sandals women brands worldwide in September 2026?

1 change
  1. In September 2026, Skechers gained share of searches among sandals women brands worldwide, from 38.3% to 42.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Skechers’ and Vionic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Skechers

1 branded search term

  • skechers

Vionic

1 branded search term

  • vionic

How the Brand Demand Index is measured

Other head-to-heads among sandals women brands

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