Salomon vs Skechers:Which is more popular?
In September 2026, Skechers had more branded searches than Salomon among sneaker brands worldwide. Skechers had about 6.1 million branded searches, while Salomon had 1 million. Skechers made up 6.6% of all sneaker brand searches we track, and Salomon accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about sneaker brands, Salomon appeared in two of the four answers and Skechers in none.
Who do people search for more?
Skechers, about 6 searches for every 1 for Salomon
Who does AI mention more?
Salomon, mentioned in 2 of 4 answers, Skechers in 0
Who does AI recommend more?
Salomon, the only one of the two named
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Top sneaker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Salomon was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Skechers did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nike4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Adidas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
New Balance4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
ASICS4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Converse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
HOKA3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Puma2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Reebok2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Salomon2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Skechers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sneaker brands
4 answers
Asked ChatGPT
“Which sneaker brand should I buy?”
Asked ChatGPT
“What are the best sneaker brands?”
Asked ChatGPT
“What's the best sneaker brand for daily wear?”
Searched Google, AI Overview
“sneaker brands”
Searched Google, AI Overview
“casual shoes”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Salomon or Skechers more popular in search?
This chart shows how often people search Google for Salomon and Skechers by name. Each line represents a brand's share of searches for all 12 sneaker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Skechers, Salomon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Puma | ASICS | Skechers | Vans | Converse | HOKA | Reebok | Salomon | Allbirds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 24.2% | 14.1% | 9.3% | 6.4% | 6.4% | 4.2% | 3.5% | 2.8% | 2.4% | 0.57% | 0.31% |
| Nov 2025 | 28.5% | 25.9% | 13.1% | 8.6% | 4.9% | 5.9% | 4.8% | 3.2% | 2.2% | 2.2% | 0.44% | 0.29% |
| Dec 2025 | 28.1% | 25% | 12.4% | 8.7% | 5.6% | 5.6% | 5.6% | 3.7% | 2.5% | 2.2% | 0.5% | 0.27% |
| Jan 2026 | 30.2% | 22.8% | 11.5% | 9.5% | 6.3% | 6.3% | 4.2% | 3.5% | 2.3% | 2.4% | 0.7% | 0.31% |
| Feb 2026 | 27.5% | 24.7% | 12.5% | 10% | 5.7% | 5.6% | 4.6% | 3.8% | 2.5% | 2.2% | 0.62% | 0.28% |
| Mar 2026 | 27.4% | 25.1% | 12.4% | 10.1% | 5.6% | 5.6% | 4.6% | 3.7% | 2.5% | 2.2% | 0.61% | 0.34% |
| Apr 2026 | 24.9% | 23.3% | 13.8% | 11% | 6.2% | 6.2% | 4.1% | 3.4% | 2.8% | 2% | 0.68% | 1.5% |
| May 2026 | 23.2% | 25.1% | 10.5% | 14.5% | 5.8% | 7% | 4.7% | 3.9% | 2.6% | 1.9% | 0.63% | 0.28% |
| Jun 2026 | 25.6% | 26.5% | 11.7% | 9.6% | 6.4% | 6.4% | 4.3% | 3.5% | 2.9% | 2.1% | 0.71% | 0.32% |
| Jul 2026 | 25.8% | 27.1% | 11.6% | 9.8% | 6.4% | 5.2% | 5.2% | 3.5% | 2.3% | 2.1% | 0.7% | 0.21% |
| Aug 2026 | 23.5% | 25% | 12.8% | 10.7% | 7.1% | 5.8% | 5.8% | 3.9% | 2.6% | 2% | 0.78% | 0.16% |
| Sep 2026 | 26.1% | 23.4% | 11.9% | 10% | 6.6% | 6.6% | 5.4% | 4.4% | 2.4% | 2.2% | 1.1% | 0.18% |
How has the Salomon and Skechers comparison changed over the last 12 months?
3 findings
- Skechers was ahead of Salomon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Salomon’s share of searches among sneaker brands worldwide moved from 0.57% to 1.1%, and its estimated monthly branded searches moved from 550K to 1M.
- Across the 12 months ending September 2026, Skechers’ share of searches among sneaker brands worldwide moved from 6.4% to 6.6%, and its estimated monthly branded searches held steady at 6.1M.
How did search popularity change for sneaker brands worldwide in September 2026?
2 changes
In September 2026, Skechers gained share of searches among sneaker brands worldwide, from 5.8% to 6.6%.
Estimated monthly branded searches for Salomon worldwide rose 81.8% over 12 measured months, from 550K to 1M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Salomon’s and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sneaker brands
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