Brandwave

How popular isSalomon in search?

In August 2026, there were an estimated 137K branded searches for Salomon worldwide which is up 46.8% over the last 11 months. Salomon holds 15% estimated Share of Search among hiking footwear brands worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Merrell75.6%
  2. Salomon15%
  3. LOWA4.4%
  4. KEEN3.6%
  5. SCARPA1.4%
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Which hiking footwear brands compete with Salomon?

Salomon against hiking footwear brands worldwide, by month

Share of Search by month for Merrell, Salomon, LOWA, KEEN. The figures are in the table below the chart.

View monthly share of search table
MonthMerrellSalomonLOWAKEENSCARPA
Oct 202580.4%11.3%4%3%1.2%
Nov 202582.1%9.9%4.2%2.7%1.1%
Dec 202580.5%11.4%4%2.9%1.3%
Jan 202678%13.1%4.6%2.9%1.4%
Feb 202678.5%12.1%4.5%3.5%1.4%
Mar 202679.8%12%4%3.1%1.1%
Apr 202679.9%11.7%3.7%3.4%1.2%
May 202678.8%12.8%3.7%3.6%1.1%
Jun 202679.7%13.1%2.9%3.3%1%
Jul 202676.3%14.4%3.7%4.1%1.4%
Aug 202675.6%15%4.4%3.6%1.4%
Sep 2026—————

  1. 1.Merrell

    75.6%

    held 1st · 691K estimated branded searches · 0% vs prior month · -0.7 points

  2. 2.Salomon

    15%

    held 2nd · 137K estimated branded searches · +5% vs prior month · +0.6 points

  3. 3.LOWA

    4.4%

    moved from 4th to 3rd · 39.7K estimated branded searches · +17.8% vs prior month · +0.6 points

  4. 4.KEEN

    3.6%

    moved from 3rd to 4th · 33.2K estimated branded searches · -11% vs prior month · -0.5 points

  5. 5.SCARPA

    1.4%

    held 5th · 12.4K estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Salomon and its closest rivals

How has branded search demand for Salomon changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Salomon worldwide rose from 93.4K to 137K.
  • Across the 11 months ending August 2026, Salomon’s estimated Share of Search among hiking footwear brands worldwide increased from 11.3% to 15%.
  • Across the 11 months ending August 2026, Salomon’s estimated Share of Search among hiking footwear brands worldwide peaked at 15% in August 2026 and was lowest at 9.9% in November 2025.

How did search popularity change for hiking footwear brands worldwide in August 2026?

  1. In August 2026, LOWA overtook KEEN to rank 3rd among hiking footwear brands worldwide, at 4.4%.

  2. In August 2026, Salomon gained estimated Share of Search among hiking footwear brands worldwide, from 14.4% to 15%.

  3. In August 2026, Merrell lost estimated Share of Search among hiking footwear brands worldwide, from 76.3% to 75.6%.

  4. Estimated monthly branded searches for KEEN worldwide rose 32.8% over 11 measured months, from 25K to 33.2K in August 2026.

  5. Estimated monthly branded searches for SCARPA worldwide rose 20.9% over 11 measured months, from 10.2K to 12.4K in August 2026.

How is Salomon measured?

Brandwave collects information about searches that people make online using Salomon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • hiking boots salomon
  • salomon com
  • salomon hiking shoes
  • salomon x ultra

Do you work for Salomon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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