Snowboard brands:Which brands are most popular in search?
In August 2026, Ride was the most searched among snowboard brands worldwide, with an estimated 450K branded searches and 57.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Follow snowboard brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the snowboard brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ride, GNU, Capita. The figures are in the table below the chart.
View monthly share of search table
| Month | Ride | GNU | Capita | Lib Tech | Burton |
|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 29.8% | 13.3% | 2.2% | 0.29% |
| Nov 2025 | 53.7% | 29.4% | 13.1% | 3.2% | 0.53% |
| Dec 2025 | 56.7% | 25.3% | 13.9% | 3.4% | 0.68% |
| Jan 2026 | 48.6% | 32.5% | 14.6% | 3.6% | 0.71% |
| Feb 2026 | 46.7% | 31.2% | 17.1% | 4.2% | 0.69% |
| Mar 2026 | 54.5% | 29.8% | 13.3% | 2.2% | 0.23% |
| Apr 2026 | 56.5% | 30.9% | 11.4% | 1.2% | 0.09% |
| May 2026 | 61.3% | 27.4% | 10.1% | 1.1% | 0.07% |
| Jun 2026 | 64.5% | 23.7% | 10.6% | 1.2% | 0.07% |
| Jul 2026 | 63% | 23.1% | 12.7% | 1.1% | 0.1% |
| Aug 2026 | 57.4% | 31.4% | 9.4% | 1.5% | 0.17% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.4% | 450K | 0% | -5.6 points | |
| 2, held 2nd | 31.4% | 246K | +49.1% | +8.3 points | |
| 3, held 3rd | 9.4% | 74K | -18.2% | -3.2 points | |
| 4, held 4th | 1.5% | 12.1K | +49.4% | +0.4 points | |
| 5, held 5th | 0.17% | 1.3K | +80.6% | +0.1 points |
1.Ride
57.4%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share -5.6 points.
2.GNU
31.4%
Held 2nd. 246K estimated branded searches, +49.1% vs prior month. Share +8.3 points.
3.Capita
9.4%
Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -3.2 points.
4.
Lib Tech1.5%
Held 4th. 12.1K estimated branded searches, +49.4% vs prior month. Share +0.4 points.
5.
Burton0.17%
Held 5th. 1.3K estimated branded searches, +80.6% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
Which brand is most popular in search among snowboard brands worldwide?
5 brands
In August 2026, Ride was the most searched among snowboard brands worldwide, with an estimated 450K branded searches and 57.4% estimated Share of Search within this set. GNU is in 2nd place, 26 percentage points behind at 31.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Ride | 54.4% → 57.4% | 64.5%Jun 2026 | 46.7%Feb 2026 | 1st |
| GNU | 29.8% → 31.4% | 32.5%Jan 2026 | 23.1%Jul 2026 | 2nd |
| Capita | 13.3% → 9.4% | 17.1%Feb 2026 | 9.4%Aug 2026 | 3rd |
| Lib Tech | 2.2% → 1.5% | 4.2%Feb 2026 | 1.1%May 2026 | 4th |
| Burton | 0.29% → 0.17% | 0.71%Jan 2026 | 0.07%May 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Ride’s estimated Share of Search among snowboard brands worldwide increased from 54.4% to 57.4%.
- Across the 11 months ending August 2026, GNU’s estimated Share of Search among snowboard brands worldwide increased from 29.8% to 31.4%.
- Across the 11 months ending August 2026, Capita’s estimated Share of Search among snowboard brands worldwide decreased from 13.3% to 9.4%.
- Across the 11 months ending August 2026, Lib Tech’s estimated Share of Search among snowboard brands worldwide decreased from 2.2% to 1.5%.
- Across the 11 months ending August 2026, Ride’s estimated Share of Search among snowboard brands worldwide peaked at 64.5% in June 2026 and was lowest at 46.7% in February 2026.
- Across the 11 months ending August 2026, GNU’s estimated Share of Search among snowboard brands worldwide peaked at 32.5% in January 2026 and was lowest at 23.1% in July 2026.
- Across the 11 months ending August 2026, Capita’s estimated Share of Search among snowboard brands worldwide peaked at 17.1% in February 2026 and was lowest at 9.4% in August 2026.
- Across the 11 months ending August 2026, Lib Tech’s estimated Share of Search among snowboard brands worldwide peaked at 4.2% in February 2026 and was lowest at 1.1% in May 2026.
- Across the 11 months ending August 2026, Burton held steady: its estimated Share of Search among snowboard brands worldwide moved less than 0.5 percentage points.
How did search popularity change for snowboard brands worldwide in August 2026?
5 changes
In August 2026, GNU gained estimated Share of Search among snowboard brands worldwide, from 23.1% to 31.4%.
In August 2026, Ride lost estimated Share of Search among snowboard brands worldwide, from 63% to 57.4%.
In August 2026, Capita lost estimated Share of Search among snowboard brands worldwide, from 12.7% to 9.4%.
Estimated monthly branded searches for Burton worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.
Estimated monthly branded searches for Lib Tech worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.