Brandwave

Jones Snowboards vs Salomon:Which is more popular?

In September 2026, Salomon had more branded searches than Jones Snowboards among snowboard brands worldwide. Salomon had about 1 million branded searches, while Jones Snowboards had 22,200. Salomon made up 53.3% of all snowboard brand searches we track, and Jones Snowboards accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about snowboard brands, Jones Snowboards appeared in all five answers and Salomon in two. Jones Snowboards was mentioned before Salomon in four out of five answers.

Among snowboard brands worldwide in September 2026

Who do people search for more?

Salomon, about 45 searches for every 1 for Jones Snowboards

Salomon 1M searchesJones Snowboards 22.2K searches

Who does AI mention more?

Jones Snowboards, mentioned in every answer we collected

Jones Snowboards in 5 of 5Salomon in 2 of 5

Who does AI recommend more?

Jones Snowboards, named ahead of Salomon in 4 of 5 answers

Jones Snowboards first in 4Salomon first in 1

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Top snowboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jones Snowboards appeared in all five answers. Salomon was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Jones Snowboards was listed before Salomon in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Burton1st
  2. Capita2nd
  3. Jones Snowboards3rd
  4. Lib Tech4th
  5. Salomon5th
  6. Ride6th
  7. GNU7th
  8. Korua Shapes8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Burton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Capita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jones Snowboards5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ride4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lib Tech4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Salomon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GNU2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Korua Shapes2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about snowboard brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Jones Snowboards or Salomon more popular in search?

This chart shows how often people search Google for Jones Snowboards and Salomon by name. Each line represents a brand's share of searches for all eight snowboard brands we track, month by month, from English-language searches worldwide.

Jones Snowboards and Salomon among snowboard brands worldwide, by month

Share of searches by month for Salomon, Jones Snowboards. The figures are in the table below the chart.

View monthly share of searches table
MonthSalomonRideGNUBurtonCapitaJones SnowboardsLib TechKorua Shapes
Oct 202535.7%29.2%16%8.3%7.1%2.2%1.2%0.29%
Nov 202532.8%26.8%14.7%14.1%6.6%3%1.6%0.39%
Dec 202531.7%25.9%11.6%19.6%6.3%2.9%1.6%0.38%
Jan 202632.8%22%14.7%18.2%6.6%3.6%1.6%0.48%
Feb 202632.1%21.5%14.4%18.2%7.9%3.5%1.9%0.47%
Mar 202640.5%27.1%14.8%7.2%6.6%2.4%1.1%0.32%
Apr 202643.7%29.2%16%3.4%5.9%0.96%0.64%0.16%
May 202646.1%30.8%13.8%3%5.1%0.56%0.56%0.09%
Jun 202647.3%31.6%11.6%3%5.2%0.57%0.57%0.07%
Jul 202646.4%31%11.4%3.6%6.2%0.68%0.56%0.09%
Aug 202648.4%26.4%14.5%4.5%4.3%1.1%0.71%0.14%
Sep 202653.3%24%10.7%5.1%4.8%1.2%0.79%0.15%

How has the Jones Snowboards and Salomon comparison changed over the last 12 months?

3 findings
  • Salomon was ahead of Jones Snowboards in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Jones Snowboards’ share of searches among snowboard brands worldwide moved from 2.2% to 1.2%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
  • Across the 12 months ending September 2026, Salomon’s share of searches among snowboard brands worldwide moved from 35.7% to 53.3%, and its estimated monthly branded searches moved from 550K to 1M.

How did search popularity change for snowboard brands worldwide in September 2026?

2 changes

  1. In September 2026, Salomon gained share of searches among snowboard brands worldwide, from 48.4% to 53.3%.

  2. Jones Snowboards’ share of searches among snowboard brands worldwide has gained ground for 3 months in a row, from 0.57% to 1.2% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Jones Snowboards’ and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jones Snowboards

1 branded search term

  • jones snowboards

Salomon

1 branded search term

  • salomon shoes

How the Brand Demand Index is measured

Other head-to-heads among snowboard brands

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