How popular isJones Snowboards?
In September 2026, people searched for Jones Snowboards by name about 22,200 times worldwide, a 32.9% decrease from the previous year. These searches made up 1.2% of all global snowboard brand searches, placing Jones Snowboards sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about snowboard brands, Jones Snowboards appeared in all answers and was the third most recommended of the eight.
Jones Snowboards is the sixth most searched of 8 competitors and the third most recommended in AI answers.
SalomonShare of searches 53.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
RideShare of searches 24%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
GNUShare of searches 10.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
BurtonShare of searches 5.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- Jones SnowboardsShare of searches 1.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top snowboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jones Snowboards appeared in all five answers. Jones Snowboards is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Burton1st
Capita2nd- Jones Snowboards3rd
Lib Tech4th- Salomon5th
- Ride6th
- GNU7th
- Korua Shapes8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Burton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Capita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jones Snowboards5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ride4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lib Tech4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Salomon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GNU2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Korua Shapes2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about snowboard brands
5 answers
Asked ChatGPT
“Which snowboard brand should I buy?”
Asked ChatGPT
“What are the best snowboard brands?”
Asked ChatGPT
“What's the best snowboard brand for all-mountain riding?”
Searched Google, AI Overview
“snowboard brands”
Searched Google, AI Overview
“all mountain snowboard brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which snowboard brands compete with Jones Snowboards?
Share of searches by month for Salomon, Ride, GNU, Burton, Capita, Jones Snowboards. The figures are in the table below the chart.
View monthly share of searches table
| Month | Salomon | Ride | GNU | Burton | Capita | Jones Snowboards | Lib Tech | Korua Shapes |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 29.2% | 16% | 8.3% | 7.1% | 2.2% | 1.2% | 0.29% |
| Nov 2025 | 32.8% | 26.8% | 14.7% | 14.1% | 6.6% | 3% | 1.6% | 0.39% |
| Dec 2025 | 31.7% | 25.9% | 11.6% | 19.6% | 6.3% | 2.9% | 1.6% | 0.38% |
| Jan 2026 | 32.8% | 22% | 14.7% | 18.2% | 6.6% | 3.6% | 1.6% | 0.48% |
| Feb 2026 | 32.1% | 21.5% | 14.4% | 18.2% | 7.9% | 3.5% | 1.9% | 0.47% |
| Mar 2026 | 40.5% | 27.1% | 14.8% | 7.2% | 6.6% | 2.4% | 1.1% | 0.32% |
| Apr 2026 | 43.7% | 29.2% | 16% | 3.4% | 5.9% | 0.96% | 0.64% | 0.16% |
| May 2026 | 46.1% | 30.8% | 13.8% | 3% | 5.1% | 0.56% | 0.56% | 0.09% |
| Jun 2026 | 47.3% | 31.6% | 11.6% | 3% | 5.2% | 0.57% | 0.57% | 0.07% |
| Jul 2026 | 46.4% | 31% | 11.4% | 3.6% | 6.2% | 0.68% | 0.56% | 0.09% |
| Aug 2026 | 48.4% | 26.4% | 14.5% | 4.5% | 4.3% | 1.1% | 0.71% | 0.14% |
| Sep 2026 | 53.3% | 24% | 10.7% | 5.1% | 4.8% | 1.2% | 0.79% | 0.15% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.3% | 1M | +21.5% | +4.9 points | |
| 2, held 2nd | 24% | 450K | 0% | -2.5 points | |
| 3, held 3rd | 10.7% | 201K | -18.3% | -3.7 points | |
| 4, held 4th | 5.1% | 95.8K | +25.2% | +0.6 points | |
| 5, held 5th | 4.8% | 90.5K | +22.3% | +0.5 points | |
| 6, held 6th | 1.2% | 22.2K | +22.7% | +0.1 points | |
| 7, held 7th | 0.79% | 14.8K | +22.3% | +0.1 points | |
| 8, held 8th | 0.15% | 2.9K | +20.8% | 0 points |
1.
Salomon53.3%
Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +4.9 points.
2.
Ride24%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -2.5 points.
3.
GNU10.7%
Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -3.7 points.
4.
Burton5.1%
Held 4th. 95.8K estimated branded searches, +25.2% vs prior month. Share +0.6 points.
5.
Capita4.8%
Held 5th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.5 points.
1.2%
Held 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
7.
Lib Tech0.79%
Held 7th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.
0.15%
Held 8th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
Compare popularity between Jones Snowboards and its closest rivals
Every comparison with Jones Snowboards
13 comparisons
- Atomic vs Jones Snowboards
- Burton vs Jones Snowboards
- Capita vs Jones Snowboards
- GNU vs Jones Snowboards
- Jones Snowboards vs K2
- Jones Snowboards vs Ride
- Jones Snowboards vs Rossignol
- Jones Snowboards vs Salomon
- Jones Snowboards vs Salomon Ski
- Blizzard vs Jones Snowboards
- Jones Snowboards vs Lib Tech
- Jones Snowboards vs Völkl
- Jones Snowboards vs Korua Shapes
How has branded search demand for Jones Snowboards changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Jones Snowboards worldwide fell from 33.1K to 22.2K.
- Across the 12 months ending September 2026, Jones Snowboards’ share of searches among snowboard brands worldwide decreased from 2.2% to 1.2%.
- Across the 12 months ending September 2026, Jones Snowboards’ share of searches among snowboard brands worldwide peaked at 3.6% in January 2026 and was lowest at 0.56% in May 2026.
How did search popularity change for snowboard brands worldwide in September 2026?
6 changes
In September 2026, Salomon gained share of searches among snowboard brands worldwide, from 48.4% to 53.3%.
In September 2026, Burton gained share of searches among snowboard brands worldwide, from 4.5% to 5.1%.
In September 2026, GNU lost share of searches among snowboard brands worldwide, from 14.5% to 10.7%.
In September 2026, Ride lost share of searches among snowboard brands worldwide, from 26.4% to 24%.
Jones Snowboards’ share of searches among snowboard brands worldwide has gained ground for 3 months in a row, from 0.57% to 1.2% in September 2026.
Estimated monthly branded searches for Korua Shapes worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
How are Jones Snowboards’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Jones Snowboards’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- jones snowboards
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Where does Jones Snowboards compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Snowboard brands | 6th of 8 | 1.2% | Shown above |
| Ski and snowboard brands | 6th of 10 | 2% | Show ranking |
Is Jones Snowboards your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.