Brandwave

How popular isCapita?

In September 2026, people searched for Capita by name about 90,500 times worldwide, a 17.7% decrease from the previous year. These searches made up 8.3% of all global ski and snowboard brand searches, placing Capita third out of ten brands. When we asked both ChatGPT and Google AI Overviews about ski and snowboard brands, Capita appeared in two of the five answers and was the eighth most recommended of the ten.

Search and AI answers in September 2026

Capita is the third most searched of 10 competitors and the eighth most recommended in AI answers.

  1. K2Share of searches 63.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
  2. BurtonShare of searches 8.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. CapitaShare of searches 8.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  4. RossignolShare of searches 8.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. AtomicShare of searches 3.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top ski and snowboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Capita was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Capita is the eighth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Salomon Ski1st
  2. Burton2nd
  3. Rossignol3rd
  4. Atomic4th
  5. Blizzard5th
  6. Jones Snowboards6th
  7. Völkl7th
  8. Capita8th
  9. K29th
  10. Lib Tech10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rossignol4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Atomic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jones Snowboards4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Salomon Ski4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Völkl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • K22 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Capita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blizzard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lib Tech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about ski and snowboard brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which ski and snowboard brands compete with Capita?

Capita against ski and snowboard brands worldwide, by month

Share of searches by month for K2, Burton, Capita, Rossignol, Atomic, Jones Snowboards, Salomon Ski. The figures are in the table below the chart.

View monthly share of searches table
MonthK2BurtonCapitaRossignolAtomicJones SnowboardsSalomon SkiBlizzardLib TechVölkl
Oct 202559.2%8.8%7.6%11.4%4.1%2.3%2.3%1.5%1.3%1.5%
Nov 202549.5%13.4%6.2%14%6%2.8%2.8%1.9%1.5%1.9%
Dec 202545%17.4%5.6%12.5%6.7%2.5%3.8%2.5%1.4%2.5%
Jan 202639.6%16.5%6%16.2%7.7%3.3%4%2.7%1.5%2.7%
Feb 202639.2%16.7%7.2%13.2%8.9%3.2%4%2.6%1.8%3.2%
Mar 202652.8%8.9%8.2%12.3%5.4%3%3%2.5%1.4%2.5%
Apr 202666.9%5.1%8.8%10.7%2.5%1.4%1.4%1.2%0.97%0.97%
May 202675.1%3.9%6.7%9.9%1.1%0.73%0.89%0.49%0.73%0.49%
Jun 202677.9%4.1%6.9%6.9%1.1%0.76%0.76%0.41%0.76%0.41%
Jul 202671.6%5.5%9.5%7.8%1.5%1%1%0.57%0.85%0.69%
Aug 202676.3%5.7%5.6%5.6%2%1.4%1.1%0.74%0.91%0.74%
Sep 202663.1%8.7%8.3%8.3%3.6%2%2%1.4%1.4%1.4%

  1. 1.K2

    63.1%

    Held 1st. 691K estimated branded searches, -31.9% vs prior month. Share -13.2 points.

  2. 2.Burton

    8.7%

    Held 2nd. 95.8K estimated branded searches, +25.2% vs prior month. Share +3 points.

  3. 3.Capita

    8.3%

    Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.7 points.

  4. 4.Rossignol

    8.3%

    Held 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.7 points.

  5. 5.Atomic

    3.6%

    Held 5th. 39.2K estimated branded searches, +48.6% vs prior month. Share +1.6 points.

  6. 6.Jones Snowboards

    2%

    Held 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.7 points.

  7. 7.Salomon Ski

    2%

    Held 7th. 22.2K estimated branded searches, +50% vs prior month. Share +0.9 points.

  8. 8.Blizzard

    1.4%

    Moved from 9th to 8th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.6 points.

  9. 9.Lib Tech

    1.4%

    Moved from 8th to 9th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  10. 10.Völkl

    1.4%

    Held 10th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.6 points.

Compare popularity between Capita and its closest rivals

Every comparison with Capita

13 comparisons

How has branded search demand for Capita changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Capita worldwide fell from 110K to 90.5K.
  • Across the 12 months ending September 2026, Capita’s share of searches among ski and snowboard brands worldwide increased from 7.6% to 8.3%.
  • Across the 12 months ending September 2026, Capita’s share of searches among ski and snowboard brands worldwide peaked at 9.5% in July 2026 and was lowest at 5.6% in August 2026.
  • Across the 12 months ending September 2026, Capita rose from 4th to 3rd among ski and snowboard brands worldwide.

How did search popularity change for ski and snowboard brands worldwide in September 2026?

6 changes

  1. In September 2026, Blizzard overtook Lib Tech to rank 8th among ski and snowboard brands worldwide, with 1.4% of the searches.

  2. In September 2026, Burton gained share of searches among ski and snowboard brands worldwide, from 5.7% to 8.7%.

  3. In September 2026, Capita gained share of searches among ski and snowboard brands worldwide, from 5.6% to 8.3%.

  4. In September 2026, Rossignol gained share of searches among ski and snowboard brands worldwide, from 5.6% to 8.3%.

  5. In September 2026, Atomic gained share of searches among ski and snowboard brands worldwide, from 2% to 3.6%.

  6. In September 2026, Salomon Ski gained share of searches among ski and snowboard brands worldwide, from 1.1% to 2%.

How are Capita’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Capita’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • capita

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How the Brand Demand Index is measured

Where does Capita compete?

Capita is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Snowboard brands5th of 84.8%Show ranking
Ski and snowboard brands3rd of 108.3%Shown above
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Is Capita your brand?

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