Brandwave

Capita vs Jones Snowboards:Which is more popular?

In September 2026, Capita had more branded searches than Jones Snowboards among snowboard brands worldwide. Capita had about 90,500 branded searches, while Jones Snowboards had 22,200. Capita made up 4.8% of all snowboard brand searches we track, and Jones Snowboards accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about snowboard brands, both Capita and Jones Snowboards appeared in all five answers. Capita was mentioned before Jones Snowboards in three out of five answers.

Among snowboard brands worldwide in September 2026

Who do people search for more?

Capita, about 4 searches for every 1 for Jones Snowboards

Capita 90.5K searchesJones Snowboards 22.2K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Capita in 5 of 5Jones Snowboards in 5 of 5

Who does AI recommend more?

Capita, named ahead of Jones Snowboards in 3 of 5 answers

Capita first in 3Jones Snowboards first in 2

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Top snowboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Capita and Jones Snowboards showed up in all five answers. Capita was listed before Jones Snowboards in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Burton1st
  2. Capita2nd
  3. Jones Snowboards3rd
  4. Lib Tech4th
  5. Salomon5th
  6. Ride6th
  7. GNU7th
  8. Korua Shapes8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Burton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Capita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jones Snowboards5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ride4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lib Tech4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Salomon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GNU2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Korua Shapes2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about snowboard brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Capita or Jones Snowboards more popular in search?

This chart shows how often people search Google for Capita and Jones Snowboards by name. Each line represents a brand's share of searches for all eight snowboard brands we track, month by month, from English-language searches worldwide.

Capita and Jones Snowboards among snowboard brands worldwide, by month

Share of searches by month for Capita, Jones Snowboards. The figures are in the table below the chart.

View monthly share of searches table
MonthSalomonRideGNUBurtonCapitaJones SnowboardsLib TechKorua Shapes
Oct 202535.7%29.2%16%8.3%7.1%2.2%1.2%0.29%
Nov 202532.8%26.8%14.7%14.1%6.6%3%1.6%0.39%
Dec 202531.7%25.9%11.6%19.6%6.3%2.9%1.6%0.38%
Jan 202632.8%22%14.7%18.2%6.6%3.6%1.6%0.48%
Feb 202632.1%21.5%14.4%18.2%7.9%3.5%1.9%0.47%
Mar 202640.5%27.1%14.8%7.2%6.6%2.4%1.1%0.32%
Apr 202643.7%29.2%16%3.4%5.9%0.96%0.64%0.16%
May 202646.1%30.8%13.8%3%5.1%0.56%0.56%0.09%
Jun 202647.3%31.6%11.6%3%5.2%0.57%0.57%0.07%
Jul 202646.4%31%11.4%3.6%6.2%0.68%0.56%0.09%
Aug 202648.4%26.4%14.5%4.5%4.3%1.1%0.71%0.14%
Sep 202653.3%24%10.7%5.1%4.8%1.2%0.79%0.15%

How has the Capita and Jones Snowboards comparison changed over the last 12 months?

3 findings
  • Capita was ahead of Jones Snowboards in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Capita’s share of searches among snowboard brands worldwide moved from 7.1% to 4.8%, and its estimated monthly branded searches moved from 110K to 90.5K.
  • Across the 12 months ending September 2026, Jones Snowboards’ share of searches among snowboard brands worldwide moved from 2.2% to 1.2%, and its estimated monthly branded searches moved from 33.1K to 22.2K.

How did search popularity change for snowboard brands worldwide in September 2026?

2 changes

  1. Jones Snowboards’ share of searches among snowboard brands worldwide has gained ground for 3 months in a row, from 0.57% to 1.2% in September 2026.

  2. Estimated monthly branded searches for Capita worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Capita’s and Jones Snowboards’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Capita

1 branded search term

  • capita

Jones Snowboards

1 branded search term

  • jones snowboards

How the Brand Demand Index is measured

Other head-to-heads among snowboard brands

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