How popular isBurton in search?
In September 2026, there were an estimated 116K branded searches for Burton worldwide which is down 27% over the last 12 months. Burton holds 11.3% estimated Share of Search among ski and snowboard brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which ski and snowboard brands compete with Burton?
Share of Search by month for K2, Burton, Rossignol, Atomic, Salomon Ski. The figures are in the table below the chart.
View monthly share of search table
| Month | K2 | Burton | Rossignol | Atomic | Salomon Ski | Lib Tech | Völkl |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.2% | 11.5% | 12.6% | 5.1% | 2.5% | 1.4% | 1.7% |
| Nov 2025 | 53.3% | 17.8% | 15% | 7.2% | 3% | 1.7% | 2% |
| Dec 2025 | 46% | 25.5% | 12.8% | 7.8% | 3.9% | 1.4% | 2.6% |
| Jan 2026 | 41.7% | 23% | 17.1% | 9.6% | 4.2% | 1.5% | 2.8% |
| Feb 2026 | 43% | 21.4% | 14.4% | 11.3% | 4.3% | 1.9% | 3.5% |
| Mar 2026 | 59.2% | 12.5% | 13.8% | 6.9% | 3.4% | 1.5% | 2.8% |
| Apr 2026 | 74.4% | 6.8% | 11.9% | 3.1% | 1.6% | 1.1% | 1.1% |
| May 2026 | 80.5% | 5.2% | 10.7% | 1.3% | 0.96% | 0.78% | 0.52% |
| Jun 2026 | 83.7% | 5.5% | 7.5% | 1.3% | 0.82% | 0.82% | 0.44% |
| Jul 2026 | 79.3% | 7.3% | 8.6% | 1.9% | 1.2% | 0.94% | 0.77% |
| Aug 2026 | 81.5% | 7.2% | 5.9% | 2.4% | 1.2% | 0.97% | 0.79% |
| Sep 2026 | 69.8% | 11.3% | 9.1% | 4.5% | 2.2% | 1.5% | 1.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.8% | 691K | -31.9% | -11.7 points | |
| 2, held 2nd | 11.3% | 112K | +24.9% | +4.1 points | |
| 3, held 3rd | 9.1% | 90.5K | +22.3% | +3.2 points | |
| 4, held 4th | 4.5% | 44.6K | +48.8% | +2.1 points | |
| 5, held 5th | 2.2% | 22.2K | +50% | +1.1 points | |
| 6, held 6th | 1.5% | 14.8K | +22.3% | +0.5 points | |
| 7, held 7th | 1.5% | 14.8K | +49.5% | +0.7 points |
1.
K2
69.8%
Held 1st. 691K estimated branded searches, -31.9% vs prior month. Share -11.7 points.
2.
Burton11.3%
Held 2nd. 112K estimated branded searches, +24.9% vs prior month. Share +4.1 points.
9.1%
Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +3.2 points.
4.
Atomic4.5%
Held 4th. 44.6K estimated branded searches, +48.8% vs prior month. Share +2.1 points.
2.2%
Held 5th. 22.2K estimated branded searches, +50% vs prior month. Share +1.1 points.
6.
Lib Tech1.5%
Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.5 points.
7.
Völkl
1.5%
Held 7th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.7 points.
Compare search popularity between Burton and its closest rivals
Every comparison with Burton
25 comparisons
- Burton vs GNU
- Burton vs Helly Hansen
- Burton vs K2
- Burton vs Ride
- Burton vs Roxy
- Burton vs Vans
- Burton vs Volcom
- Burton vs Capita
- Burton vs Nitro
- Burton vs Rossignol
- Atomic vs Burton
- Burton vs Salomon
- Burton vs Salomon Ski
- Burton vs ThirtyTwo
- Burton vs Hyperlite
- Burton vs Ronix
- Burton vs Lib Tech
- Burton vs Völkl
- Ariat vs Burton
- Burton vs Carhartt
- Burton vs Castelli
- Burton vs Columbia
- Burton vs First Lite
- Burton vs Liquid Force
- Burton vs Slingshot
How has branded search demand for Burton changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Burton worldwide fell from 160K to 116K.
- Across the 12 months ending September 2026, Burton’s estimated Share of Search among ski and snowboard brands worldwide peaked at 25.5% in December 2025 and was lowest at 5.2% in May 2026.
- Across the 12 months ending September 2026, Burton rose from 3rd to 2nd among ski and snowboard brands worldwide.
How did search popularity change for ski and snowboard brands worldwide in September 2026?
6 changes
In September 2026, Burton gained estimated Share of Search among ski and snowboard brands worldwide, from 7.2% to 11.3%.
In September 2026, Rossignol gained estimated Share of Search among ski and snowboard brands worldwide, from 5.9% to 9.1%.
In September 2026, Atomic gained estimated Share of Search among ski and snowboard brands worldwide, from 2.4% to 4.5%.
In September 2026, Salomon Ski gained estimated Share of Search among ski and snowboard brands worldwide, from 1.2% to 2.2%.
In September 2026, Völkl gained estimated Share of Search among ski and snowboard brands worldwide, from 0.79% to 1.5%.
In September 2026, Lib Tech gained estimated Share of Search among ski and snowboard brands worldwide, from 0.97% to 1.5%.
Where does Burton compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Snowboard boots | 3rd of 6 | 1.9% | Show ranking |
| Base layer brands | 6th of 6 | 0.77% | Show ranking |
| Snow pants brands | 4th of 4 | 7.9% | Show ranking |
| Ski and snowboard brands | 2nd of 7 | 11.3% | Shown above |
| Snowboard brands | 3rd of 5 | 12.9% | Show ranking |
| Bindings brands | 3rd of 5 | 26.4% | Show ranking |
How is Burton measured?
Brandwave collects information about searches that people make online using Burton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- burton binding
- burton boot
- burton jacket
- burton ski
- burton snow
- burton snowboard boot
- burton snowboard boots
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Is Burton your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.