Atomic vs Burton:Which is searched more?
In September 2026, Burton had more branded searches than Atomic among ski and snowboard brands worldwide. Burton was estimated to have 112K branded searches compared to Atomic’s 44.6K, and held an 11.3% Share of Search versus Atomic’s 4.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Atomic or Burton?
Compare the ski and snowboard brands people take up the mountain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Burton, Atomic. The figures are in the table below the chart.
View monthly share of search table
| Month | K2 | Burton | Rossignol | Atomic | Salomon Ski | Lib Tech | Völkl |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.2% | 11.5% | 12.6% | 5.1% | 2.5% | 1.4% | 1.7% |
| Nov 2025 | 53.3% | 17.8% | 15% | 7.2% | 3% | 1.7% | 2% |
| Dec 2025 | 46% | 25.5% | 12.8% | 7.8% | 3.9% | 1.4% | 2.6% |
| Jan 2026 | 41.7% | 23% | 17.1% | 9.6% | 4.2% | 1.5% | 2.8% |
| Feb 2026 | 43% | 21.4% | 14.4% | 11.3% | 4.3% | 1.9% | 3.5% |
| Mar 2026 | 59.2% | 12.5% | 13.8% | 6.9% | 3.4% | 1.5% | 2.8% |
| Apr 2026 | 74.4% | 6.8% | 11.9% | 3.1% | 1.6% | 1.1% | 1.1% |
| May 2026 | 80.5% | 5.2% | 10.7% | 1.3% | 0.96% | 0.78% | 0.52% |
| Jun 2026 | 83.7% | 5.5% | 7.5% | 1.3% | 0.82% | 0.82% | 0.44% |
| Jul 2026 | 79.3% | 7.3% | 8.6% | 1.9% | 1.2% | 0.94% | 0.77% |
| Aug 2026 | 81.5% | 7.2% | 5.9% | 2.4% | 1.2% | 0.97% | 0.79% |
| Sep 2026 | 69.8% | 11.3% | 9.1% | 4.5% | 2.2% | 1.5% | 1.5% |
How has the Atomic and Burton comparison changed over the last 12 months?
3 findings
- Burton was ahead of Atomic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Atomic’s estimated Share of Search among ski and snowboard brands worldwide moved from 5.1% to 4.5%, and its estimated monthly branded searches moved from 67K to 44.6K.
- Across the 12 months ending September 2026, Burton’s estimated Share of Search among ski and snowboard brands worldwide moved from 11.5% to 11.3%, and its estimated monthly branded searches moved from 151K to 112K.
How did search popularity change for ski and snowboard brands worldwide in September 2026?
2 changes
In September 2026, Burton gained estimated Share of Search among ski and snowboard brands worldwide, from 7.2% to 11.3%.
In September 2026, Atomic gained estimated Share of Search among ski and snowboard brands worldwide, from 2.4% to 4.5%.
Other head-to-heads among ski and snowboard brands
How each brand is measured
Brandwave collects information about searches that people make online using Atomic’s and Burton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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