Brandwave

How popular isAtomic in search?

In August 2026, there were an estimated 22.2K branded searches for Atomic worldwide which is down 55.2% over the last 11 months. Atomic holds 8.5% estimated Share of Search among ski brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Salomon52.7%
  2. Rossignol28.4%
  3. Atomic8.5%
  4. K25.7%
  5. Head4.7%
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Where does Atomic compete?

Atomic is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ski brands3rd of 58.5%Shown below
Ski boots2nd of 612.2%Show ranking

Which ski brands compete with Atomic?

Atomic against ski brands worldwide, by month

Share of Search by month for Salomon, Rossignol, Atomic, K2, Head. The figures are in the table below the chart.

View monthly share of search table
MonthSalomonRossignolAtomicK2Head
Oct 202526.3%46.4%13.9%9.3%4.2%
Nov 202518.9%49.8%18.3%10%3%
Dec 202517.8%46.9%21%11.5%2.8%
Jan 202616.2%52.1%19.1%10.5%2.1%
Feb 202616.1%45.2%24.8%11.1%2.7%
Mar 202628.1%43.4%15.9%8.7%3.9%
Apr 202639%42.2%8.5%4.6%5.7%
May 202645.6%42.7%3.8%3.1%4.7%
Jun 202656.5%32%4.3%2.9%4.3%
Jul 202655.6%31.5%5.2%3.5%4.2%
Aug 202652.7%28.4%8.5%5.7%4.7%
Sep 2026—————

  1. 1.Salomon

    52.7%

    Held 1st. 137K estimated branded searches, +5% vs prior month. Share -3 points.

  2. 2.Rossignol

    28.4%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -3.1 points.

  3. 3.Atomic

    8.5%

    Held 3rd. 22.2K estimated branded searches, +83.5% vs prior month. Share +3.4 points.

  4. 4.K2

    5.7%

    Moved from 5th to 4th. 14.8K estimated branded searches, +82.7% vs prior month. Share +2.2 points.

  5. 5.Head

    4.7%

    Moved from 4th to 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

Compare search popularity between Atomic and its closest rivals

How has branded search demand for Atomic changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Atomic worldwide fell from 49.5K to 22.2K.
  • Across the 11 months ending August 2026, Atomic’s estimated Share of Search among ski brands worldwide decreased from 13.9% to 8.5%.
  • Across the 11 months ending August 2026, Atomic’s estimated Share of Search among ski brands worldwide peaked at 24.8% in February 2026 and was lowest at 3.8% in May 2026.

How did search popularity change for ski brands worldwide in August 2026?

  1. In August 2026, K2 overtook Head to rank 4th among ski brands worldwide, at 5.7%.

  2. In August 2026, Atomic gained estimated Share of Search among ski brands worldwide, from 5.2% to 8.5%.

  3. In August 2026, Rossignol lost estimated Share of Search among ski brands worldwide, from 31.5% to 28.4%.

  4. In August 2026, Salomon lost estimated Share of Search among ski brands worldwide, from 55.6% to 52.7%.

  5. Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

How is Atomic measured?

Brandwave collects information about searches that people make online using Atomic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • atomic ski

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How the Brand Demand Index is measured

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