Brandwave

Ski brands:Which brands are most popular in search?

In August 2026, Salomon was the most searched among ski brands worldwide, with an estimated 137K branded searches and 52.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Salomon52.7%
  2. Rossignol28.4%
  3. Atomic8.5%
  4. K25.7%
  5. Head4.7%

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Share of SearchLeaderboard

Compare the ski brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ski brands worldwide, by month

Share of Search by month for Salomon, Rossignol, Atomic, K2, Head. The figures are in the table below the chart.

View monthly share of search table
MonthSalomonRossignolAtomicK2Head
Oct 202526.3%46.4%13.9%9.3%4.2%
Nov 202518.9%49.8%18.3%10%3%
Dec 202517.8%46.9%21%11.5%2.8%
Jan 202616.2%52.1%19.1%10.5%2.1%
Feb 202616.1%45.2%24.8%11.1%2.7%
Mar 202628.1%43.4%15.9%8.7%3.9%
Apr 202639%42.2%8.5%4.6%5.7%
May 202645.6%42.7%3.8%3.1%4.7%
Jun 202656.5%32%4.3%2.9%4.3%
Jul 202655.6%31.5%5.2%3.5%4.2%
Aug 202652.7%28.4%8.5%5.7%4.7%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Salomon

    52.7%

    Held 1st. 137K estimated branded searches, +5% vs prior month. Share -3 points.

  2. 2.Rossignol

    28.4%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -3.1 points.

  3. 3.Atomic

    8.5%

    Held 3rd. 22.2K estimated branded searches, +83.5% vs prior month. Share +3.4 points.

  4. 4.K2

    5.7%

    Moved from 5th to 4th. 14.8K estimated branded searches, +82.7% vs prior month. Share +2.2 points.

  5. 5.Head

    4.7%

    Moved from 4th to 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among ski brands worldwide?

In August 2026, Salomon was the most searched among ski brands worldwide, with an estimated 137K branded searches and 52.7% estimated Share of Search within this set. Rossignol is in 2nd place, 24.3 percentage points behind at 28.4% Share of Search.

Global ski brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Salomon26.3% → 52.7%56.5%Jun 202616.1%Feb 20262nd → 1st
Rossignol46.4% → 28.4%52.1%Jan 202628.4%Aug 20261st → 2nd
Atomic13.9% → 8.5%24.8%Feb 20263.8%May 20263rd
K29.3% → 5.7%11.5%Dec 20252.9%Jun 20264th
Head4.2% → 4.7%5.7%Apr 20262.1%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Salomon’s estimated Share of Search among ski brands worldwide increased from 26.3% to 52.7%.
  • Across the 11 months ending August 2026, Rossignol’s estimated Share of Search among ski brands worldwide decreased from 46.4% to 28.4%.
  • Across the 11 months ending August 2026, Atomic’s estimated Share of Search among ski brands worldwide decreased from 13.9% to 8.5%.
  • Across the 11 months ending August 2026, K2’s estimated Share of Search among ski brands worldwide decreased from 9.3% to 5.7%.
  • Across the 11 months ending August 2026, Salomon’s estimated Share of Search among ski brands worldwide peaked at 56.5% in June 2026 and was lowest at 16.1% in February 2026.
  • Across the 11 months ending August 2026, Rossignol’s estimated Share of Search among ski brands worldwide peaked at 52.1% in January 2026 and was lowest at 28.4% in August 2026.
  • Across the 11 months ending August 2026, Atomic’s estimated Share of Search among ski brands worldwide peaked at 24.8% in February 2026 and was lowest at 3.8% in May 2026.
  • Across the 11 months ending August 2026, K2’s estimated Share of Search among ski brands worldwide peaked at 11.5% in December 2025 and was lowest at 2.9% in June 2026.
  • Across the 11 months ending August 2026, Head’s estimated Share of Search among ski brands worldwide peaked at 5.7% in April 2026 and was lowest at 2.1% in January 2026.
  • Across the 11 months ending August 2026, Salomon rose from 2nd to 1st among ski brands worldwide.
  • Across the 11 months ending August 2026, Rossignol fell from 1st to 2nd among ski brands worldwide.
  • Across the 11 months ending August 2026, Head held steady: its estimated Share of Search among ski brands worldwide moved less than 0.5 percentage points.

How did search popularity change for ski brands worldwide in August 2026?

  1. In August 2026, K2 overtook Head to rank 4th among ski brands worldwide, at 5.7%.

  2. In August 2026, Atomic gained estimated Share of Search among ski brands worldwide, from 5.2% to 8.5%.

  3. In August 2026, Rossignol lost estimated Share of Search among ski brands worldwide, from 31.5% to 28.4%.

  4. In August 2026, Salomon lost estimated Share of Search among ski brands worldwide, from 55.6% to 52.7%.

  5. Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

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