Brandwave

How popular isK2 in search?

In August 2026, there were an estimated 14.8K branded searches for K2 worldwide which is down 55.3% over the last 11 months. K2 holds 5.7% estimated Share of Search among ski brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Salomon52.7%
  2. Rossignol28.4%
  3. Atomic8.5%
  4. K25.7%
  5. Head4.7%
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Which ski brands compete with K2?

K2 against ski brands worldwide, by month

Share of Search by month for Salomon, Rossignol, Atomic, K2, Head. The figures are in the table below the chart.

View monthly share of search table
MonthSalomonRossignolAtomicK2Head
Oct 202526.3%46.4%13.9%9.3%4.2%
Nov 202518.9%49.8%18.3%10%3%
Dec 202517.8%46.9%21%11.5%2.8%
Jan 202616.2%52.1%19.1%10.5%2.1%
Feb 202616.1%45.2%24.8%11.1%2.7%
Mar 202628.1%43.4%15.9%8.7%3.9%
Apr 202639%42.2%8.5%4.6%5.7%
May 202645.6%42.7%3.8%3.1%4.7%
Jun 202656.5%32%4.3%2.9%4.3%
Jul 202655.6%31.5%5.2%3.5%4.2%
Aug 202652.7%28.4%8.5%5.7%4.7%
Sep 2026—————

  1. 1.Salomon

    52.7%

    Held 1st. 137K estimated branded searches, +5% vs prior month. Share -3 points.

  2. 2.Rossignol

    28.4%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -3.1 points.

  3. 3.Atomic

    8.5%

    Held 3rd. 22.2K estimated branded searches, +83.5% vs prior month. Share +3.4 points.

  4. 4.K2

    5.7%

    Moved from 5th to 4th. 14.8K estimated branded searches, +82.7% vs prior month. Share +2.2 points.

  5. 5.Head

    4.7%

    Moved from 4th to 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

Compare search popularity between K2 and its closest rivals

How has branded search demand for K2 changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for K2 worldwide fell from 33.1K to 14.8K.
  • Across the 11 months ending August 2026, K2’s estimated Share of Search among ski brands worldwide decreased from 9.3% to 5.7%.
  • Across the 11 months ending August 2026, K2’s estimated Share of Search among ski brands worldwide peaked at 11.5% in December 2025 and was lowest at 2.9% in June 2026.

How did search popularity change for ski brands worldwide in August 2026?

  1. In August 2026, K2 overtook Head to rank 4th among ski brands worldwide, at 5.7%.

  2. In August 2026, Atomic gained estimated Share of Search among ski brands worldwide, from 5.2% to 8.5%.

  3. In August 2026, Rossignol lost estimated Share of Search among ski brands worldwide, from 31.5% to 28.4%.

  4. In August 2026, Salomon lost estimated Share of Search among ski brands worldwide, from 55.6% to 52.7%.

  5. Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

Where does K2 compete?

K2 is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Snowboard boots3rd of 65.1%Show ranking
Ski brands4th of 55.7%Shown above

How is K2 measured?

Brandwave collects information about searches that people make online using K2’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • k2 ski

Do you work for K2? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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