Head vs K2:Which is more popular by branded search?
In August 2026, K2 had more branded searches than Head among ski brands worldwide. K2 was estimated to have 14.8K branded searches compared to Head’s 12.1K, and held a 5.7% Share of Search versus Head’s 4.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Head or K2?
Compare the ski brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for K2, Head. The figures are in the table below the chart.
View monthly share of search table
| Month | Salomon | Rossignol | Atomic | K2 | Head |
|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 46.4% | 13.9% | 9.3% | 4.2% |
| Nov 2025 | 18.9% | 49.8% | 18.3% | 10% | 3% |
| Dec 2025 | 17.8% | 46.9% | 21% | 11.5% | 2.8% |
| Jan 2026 | 16.2% | 52.1% | 19.1% | 10.5% | 2.1% |
| Feb 2026 | 16.1% | 45.2% | 24.8% | 11.1% | 2.7% |
| Mar 2026 | 28.1% | 43.4% | 15.9% | 8.7% | 3.9% |
| Apr 2026 | 39% | 42.2% | 8.5% | 4.6% | 5.7% |
| May 2026 | 45.6% | 42.7% | 3.8% | 3.1% | 4.7% |
| Jun 2026 | 56.5% | 32% | 4.3% | 2.9% | 4.3% |
| Jul 2026 | 55.6% | 31.5% | 5.2% | 3.5% | 4.2% |
| Aug 2026 | 52.7% | 28.4% | 8.5% | 5.7% | 4.7% |
| Sep 2026 | — | — | — | — | — |
How has the Head and K2 comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Head took it in April 2026, K2 took it in August 2026.
- Across the 11 months ending August 2026, Head’s estimated Share of Search among ski brands worldwide moved from 4.2% to 4.7%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 11 months ending August 2026, K2’s estimated Share of Search among ski brands worldwide moved from 9.3% to 5.7%, and its estimated monthly branded searches moved from 33.1K to 14.8K.
How did search popularity change for ski brands worldwide in August 2026?
2 changes
In August 2026, K2 overtook Head to rank 4th among ski brands worldwide, at 5.7%.
Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Head’s and K2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.