How popular isHead in search?
In August 2026, there were an estimated 12.1K branded searches for Head worldwide which is down 18.2% over the last 11 months. Head holds 4.7% estimated Share of Search among ski brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which ski brands compete with Head?
Share of Search by month for Salomon, Rossignol, Atomic, K2, Head. The figures are in the table below the chart.
View monthly share of search table
| Month | Salomon | Rossignol | Atomic | K2 | Head |
|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 46.4% | 13.9% | 9.3% | 4.2% |
| Nov 2025 | 18.9% | 49.8% | 18.3% | 10% | 3% |
| Dec 2025 | 17.8% | 46.9% | 21% | 11.5% | 2.8% |
| Jan 2026 | 16.2% | 52.1% | 19.1% | 10.5% | 2.1% |
| Feb 2026 | 16.1% | 45.2% | 24.8% | 11.1% | 2.7% |
| Mar 2026 | 28.1% | 43.4% | 15.9% | 8.7% | 3.9% |
| Apr 2026 | 39% | 42.2% | 8.5% | 4.6% | 5.7% |
| May 2026 | 45.6% | 42.7% | 3.8% | 3.1% | 4.7% |
| Jun 2026 | 56.5% | 32% | 4.3% | 2.9% | 4.3% |
| Jul 2026 | 55.6% | 31.5% | 5.2% | 3.5% | 4.2% |
| Aug 2026 | 52.7% | 28.4% | 8.5% | 5.7% | 4.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.7% | 137K | +5% | -3 points | |
| 2, held 2nd | 28.4% | 74K | 0% | -3.1 points | |
| 3, held 3rd | 8.5% | 22.2K | +83.5% | +3.4 points | |
| 4, moved from 5th to 4th | 5.7% | 14.8K | +82.7% | +2.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.7% | 12.1K | +22.2% | +0.4 pointsmoved from 4th to 5th |
1.
Salomon52.7%
Held 1st. 137K estimated branded searches, +5% vs prior month. Share -3 points.
28.4%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -3.1 points.
3.
Atomic8.5%
Held 3rd. 22.2K estimated branded searches, +83.5% vs prior month. Share +3.4 points.
4.
K2
5.7%
Moved from 5th to 4th. 14.8K estimated branded searches, +82.7% vs prior month. Share +2.2 points.
5.
Head4.7%
Moved from 4th to 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
Compare search popularity between Head and its closest rivals
How has branded search demand for Head changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Head worldwide fell from 14.8K to 12.1K.
- Across the 11 months ending August 2026, Head’s estimated Share of Search among ski brands worldwide peaked at 5.7% in April 2026 and was lowest at 2.1% in January 2026.
How did search popularity change for ski brands worldwide in August 2026?
5 changes
In August 2026, K2 overtook Head to rank 4th among ski brands worldwide, at 5.7%.
In August 2026, Atomic gained estimated Share of Search among ski brands worldwide, from 5.2% to 8.5%.
In August 2026, Rossignol lost estimated Share of Search among ski brands worldwide, from 31.5% to 28.4%.
In August 2026, Salomon lost estimated Share of Search among ski brands worldwide, from 55.6% to 52.7%.
Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
Where does Head compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sports bag brands | 5th of 5 | 0.02% | Show ranking |
| Tennis rackets | 4th of 6 | 2.2% | Show ranking |
| Tennis racket brands | 4th of 5 | 2.2% | Show ranking |
| Ski brands | 5th of 5 | 4.7% | Shown above |
| Tennis balls | 3rd of 6 | 6.2% | Show ranking |
| Ski boots | 3rd of 6 | 6.7% | Show ranking |
| Squash rackets | 3rd of 6 | 12.2% | Show ranking |
| Squash racket brands | 3rd of 5 | 12.9% | Show ranking |
| Pickleball paddles | 2nd of 6 | 23.4% | Show ranking |
How is Head measured?
Brandwave collects information about searches that people make online using Head’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- head padel
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Is Head your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.