Brandwave

Pickleball paddles:Which brands are most popular in search?

In August 2026, JOOLA was the most searched among pickleball paddles worldwide, with an estimated 14.8K branded searches and 28.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. JOOLA28.6%
  2. Head23.4%
  3. Franklin19.1%
  4. Selkirk15.7%
  5. Engage8.5%
  6. Paddletek4.6%

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Share of SearchLeaderboard

Compare the pickleball paddles people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pickleball paddles worldwide, by month

Share of Search by month for JOOLA, Head, Franklin, Selkirk, Engage, Paddletek. The figures are in the table below the chart.

View monthly share of search table
MonthJOOLAHeadFranklinSelkirkEngagePaddletek
Oct 202521.3%31.8%17.4%11.6%11.6%6.2%
Nov 202527.2%27.2%18.2%12.1%9.9%5.3%
Dec 202523.2%28.4%19%15.5%8.4%5.6%
Jan 202617.6%26.3%26.3%17.6%7.8%4.3%
Feb 202621.3%31.9%17.5%17.5%7.8%4.1%
Mar 202622.6%27.7%18.5%18.5%8.2%4.5%
Apr 202626.1%26.1%17.5%17.5%9.5%3.4%
May 202627.2%22.2%18.2%18.2%9.9%4.4%
Jun 202632.4%21.7%17.7%14.4%9.6%4.2%
Jul 202631.9%21.3%17.5%17.5%7.8%4.1%
Aug 202628.6%23.4%19.1%15.7%8.5%4.6%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.JOOLA

    28.6%

    Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share -3.3 points.

  2. 2.Head

    23.4%

    Held 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.1 points.

  3. 3.Franklin

    19.1%

    Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  4. 4.Selkirk

    15.7%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -1.8 points.

  5. 5.Engage

    8.5%

    Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.8 points.

  6. 6.Paddletek

    4.6%

    Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among pickleball paddles worldwide?

In August 2026, JOOLA was the most searched among pickleball paddles worldwide, with an estimated 14.8K branded searches and 28.6% estimated Share of Search within this set. Head is in 2nd place, 5.2 percentage points behind at 23.4% Share of Search.

Global pickleball paddles, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
JOOLA21.3% → 28.6%32.4%Jun 202617.6%Jan 20262nd → 1st
Head31.8% → 23.4%31.9%Feb 202621.3%Jul 20261st → 2nd
Franklin17.4% → 19.1%26.3%Jan 202617.4%Oct 20253rd
Selkirk11.6% → 15.7%18.5%Mar 202611.6%Oct 20255th → 4th
Engage11.6% → 8.5%11.6%Oct 20257.8%Feb 20264th → 5th
Paddletek6.2% → 4.6%6.2%Oct 20253.4%Apr 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, JOOLA’s estimated Share of Search among pickleball paddles worldwide increased from 21.3% to 28.6%.
  • Across the 11 months ending August 2026, Head’s estimated Share of Search among pickleball paddles worldwide decreased from 31.8% to 23.4%.
  • Across the 11 months ending August 2026, Franklin’s estimated Share of Search among pickleball paddles worldwide increased from 17.4% to 19.1%.
  • Across the 11 months ending August 2026, Selkirk’s estimated Share of Search among pickleball paddles worldwide increased from 11.6% to 15.7%.
  • Across the 11 months ending August 2026, Engage’s estimated Share of Search among pickleball paddles worldwide decreased from 11.6% to 8.5%.
  • Across the 11 months ending August 2026, Paddletek’s estimated Share of Search among pickleball paddles worldwide decreased from 6.2% to 4.6%.
  • Across the 11 months ending August 2026, JOOLA’s estimated Share of Search among pickleball paddles worldwide peaked at 32.4% in June 2026 and was lowest at 17.6% in January 2026.
  • Across the 11 months ending August 2026, Head’s estimated Share of Search among pickleball paddles worldwide peaked at 31.9% in February 2026 and was lowest at 21.3% in July 2026.
  • Across the 11 months ending August 2026, Franklin’s estimated Share of Search among pickleball paddles worldwide peaked at 26.3% in January 2026 and was lowest at 17.4% in October 2025.
  • Across the 11 months ending August 2026, Selkirk’s estimated Share of Search among pickleball paddles worldwide peaked at 18.5% in March 2026 and was lowest at 11.6% in October 2025.
  • Across the 11 months ending August 2026, Engage’s estimated Share of Search among pickleball paddles worldwide peaked at 11.6% in October 2025 and was lowest at 7.8% in February 2026.
  • Across the 11 months ending August 2026, Paddletek’s estimated Share of Search among pickleball paddles worldwide peaked at 6.2% in October 2025 and was lowest at 3.4% in April 2026.
  • Across the 11 months ending August 2026, JOOLA rose from 2nd to 1st among pickleball paddles worldwide.
  • Across the 11 months ending August 2026, Head fell from 1st to 2nd among pickleball paddles worldwide.
  • Across the 11 months ending August 2026, Selkirk rose from 5th to 4th among pickleball paddles worldwide.
  • Across the 11 months ending August 2026, Engage fell from 4th to 5th among pickleball paddles worldwide.

How did search popularity change for pickleball paddles worldwide in August 2026?

  1. In August 2026, Head gained estimated Share of Search among pickleball paddles worldwide, from 21.3% to 23.4%.

  2. In August 2026, Franklin gained estimated Share of Search among pickleball paddles worldwide, from 17.5% to 19.1%.

  3. In August 2026, Engage gained estimated Share of Search among pickleball paddles worldwide, from 7.8% to 8.5%.

  4. In August 2026, Paddletek gained estimated Share of Search among pickleball paddles worldwide, from 4.1% to 4.6%.

  5. In August 2026, JOOLA lost estimated Share of Search among pickleball paddles worldwide, from 31.9% to 28.6%.

  6. In August 2026, Selkirk lost estimated Share of Search among pickleball paddles worldwide, from 17.5% to 15.7%.

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