Brandwave

How popular isSelkirk in search?

In August 2026, there were an estimated 8.1K branded searches for Selkirk worldwide which is up 50% over the last 11 months. Selkirk holds 15.7% estimated Share of Search among pickleball paddles worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. JOOLA28.6%
  2. Head23.4%
  3. Franklin19.1%
  4. Selkirk15.7%
  5. Engage8.5%
  6. Paddletek4.6%
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Which pickleball paddles compete with Selkirk?

Selkirk against pickleball paddles worldwide, by month

Share of Search by month for JOOLA, Head, Franklin, Selkirk, Engage, Paddletek. The figures are in the table below the chart.

View monthly share of search table
MonthJOOLAHeadFranklinSelkirkEngagePaddletek
Oct 202521.3%31.8%17.4%11.6%11.6%6.2%
Nov 202527.2%27.2%18.2%12.1%9.9%5.3%
Dec 202523.2%28.4%19%15.5%8.4%5.6%
Jan 202617.6%26.3%26.3%17.6%7.8%4.3%
Feb 202621.3%31.9%17.5%17.5%7.8%4.1%
Mar 202622.6%27.7%18.5%18.5%8.2%4.5%
Apr 202626.1%26.1%17.5%17.5%9.5%3.4%
May 202627.2%22.2%18.2%18.2%9.9%4.4%
Jun 202632.4%21.7%17.7%14.4%9.6%4.2%
Jul 202631.9%21.3%17.5%17.5%7.8%4.1%
Aug 202628.6%23.4%19.1%15.7%8.5%4.6%
Sep 2026——————

  1. 1.JOOLA

    28.6%

    Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share -3.3 points.

  2. 2.Head

    23.4%

    Held 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.1 points.

  3. 3.Franklin

    19.1%

    Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  4. 4.Selkirk

    15.7%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -1.8 points.

  5. 5.Engage

    8.5%

    Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.8 points.

  6. 6.Paddletek

    4.6%

    Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.5 points.

Compare search popularity between Selkirk and its closest rivals

How has branded search demand for Selkirk changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Selkirk worldwide rose from 5.4K to 8.1K.
  • Across the 11 months ending August 2026, Selkirk’s estimated Share of Search among pickleball paddles worldwide increased from 11.6% to 15.7%.
  • Across the 11 months ending August 2026, Selkirk’s estimated Share of Search among pickleball paddles worldwide peaked at 18.5% in March 2026 and was lowest at 11.6% in October 2025.
  • Across the 11 months ending August 2026, Selkirk rose from 5th to 4th among pickleball paddles worldwide.

How did search popularity change for pickleball paddles worldwide in August 2026?

  1. In August 2026, Head gained estimated Share of Search among pickleball paddles worldwide, from 21.3% to 23.4%.

  2. In August 2026, Franklin gained estimated Share of Search among pickleball paddles worldwide, from 17.5% to 19.1%.

  3. In August 2026, Engage gained estimated Share of Search among pickleball paddles worldwide, from 7.8% to 8.5%.

  4. In August 2026, Paddletek gained estimated Share of Search among pickleball paddles worldwide, from 4.1% to 4.6%.

  5. In August 2026, JOOLA lost estimated Share of Search among pickleball paddles worldwide, from 31.9% to 28.6%.

  6. In August 2026, Selkirk lost estimated Share of Search among pickleball paddles worldwide, from 17.5% to 15.7%.

How is Selkirk measured?

Brandwave collects information about searches that people make online using Selkirk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • selkirk pickleball

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How the Brand Demand Index is measured

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