Brandwave

How popular isJOOLA in search?

In September 2026, there were an estimated 21.9K branded searches for JOOLA worldwide which held steady over the last 12 months. JOOLA holds 31% estimated Share of Search among pickleball brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. JOOLA31%
  2. Franklin26.5%
  3. Six Zero25.6%
  4. Selkirk11.5%
  5. Onix5.4%
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Which pickleball brands compete with JOOLA?

JOOLA against pickleball brands worldwide, by month

Share of Search by month for JOOLA, Franklin, Six Zero, Selkirk, Onix. The figures are in the table below the chart.

View monthly share of search table
MonthJOOLAFranklinSix ZeroSelkirkOnix
Oct 202538.7%24.8%17.1%9.3%10.1%
Nov 202537.8%25.3%20%8.9%7.9%
Dec 202539.2%26.6%14.2%11.6%8.4%
Jan 202627.9%33.6%14.1%14.1%10.3%
Feb 202633.1%27%15.4%15.4%9.2%
Mar 202642.4%22.8%14%14%6.8%
Apr 202647%20.9%12.9%12.9%6.3%
May 202640.9%22.1%16.7%13.6%6.7%
Jun 202636.7%22.8%23.8%10.6%6.1%
Jul 202635.2%23.9%22.7%12.4%5.9%
Aug 202632.4%24.1%25.4%11.3%6.8%
Sep 202631%26.5%25.6%11.5%5.4%

  1. 1.JOOLA

    31%

    Held 1st. 21.9K estimated branded searches, -5.3% vs prior month. Share -1.4 points.

  2. 2.Franklin

    26.5%

    Moved from 3rd to 2nd. 18.7K estimated branded searches, +8.7% vs prior month. Share +2.4 points.

  3. 3.Six Zero

    25.6%

    Moved from 2nd to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Selkirk

    11.5%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Onix

    5.4%

    Held 5th. 3.9K estimated branded searches, -20.6% vs prior month. Share -1.3 points.

Compare search popularity between JOOLA and its closest rivals

Every comparison with JOOLA

How has branded search demand for JOOLA changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for JOOLA worldwide held steady, from 22.4K to 21.9K.
  • Across the 12 months ending September 2026, JOOLA’s estimated Share of Search among pickleball brands worldwide decreased from 38.7% to 31%.
  • Across the 12 months ending September 2026, JOOLA’s estimated Share of Search among pickleball brands worldwide peaked at 47% in April 2026 and was lowest at 27.9% in January 2026.

How did search popularity change for pickleball brands worldwide in September 2026?

  1. In September 2026, Franklin overtook Six Zero to rank 2nd among pickleball brands worldwide, with 26.5% estimated Share of Search.

  2. In September 2026, JOOLA lost estimated Share of Search among pickleball brands worldwide, from 32.4% to 31%.

  3. In September 2026, Onix lost estimated Share of Search among pickleball brands worldwide, from 6.8% to 5.4%.

  4. Estimated monthly branded searches for Six Zero worldwide rose 82.8% over 12 measured months, from 9.9K to 18.1K in September 2026.

  5. Estimated monthly branded searches for Selkirk worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.

Where does JOOLA compete?

JOOLA is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Table tennis brands3rd of 63.3%Show ranking
Table tennis balls3rd of 63.4%Show ranking
Table tennis bats3rd of 63.4%Show ranking
Pickleball paddles2nd of 615.8%Show ranking
Pickleball brands1st of 531%Shown above
Ping pong table brands2nd of 531.8%Show ranking

How is JOOLA measured?

Brandwave collects information about searches that people make online using JOOLA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • joola pickleball
  • joola ping pong table
  • joola table tennis
  • joola table tennis ball
  • joola table tennis bat

Do you work for JOOLA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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