Brandwave

Pickleball brands:Which are searched most?

In September 2026, Six Zero was the most searched among pickleball brands worldwide, with an estimated 18.1K branded searches and 33.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Six Zero33.1%
  2. JOOLA27%
  3. Franklin18.1%
  4. Selkirk14.8%
  5. Onix7%

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Share of SearchLeaderboard

Compare the pickleball brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pickleball brands worldwide, by month

Share of Search by month for Six Zero, JOOLA, Franklin, Selkirk, Onix. The figures are in the table below the chart.

View monthly share of search table
MonthSix ZeroJOOLAFranklinSelkirkOnix
Oct 202525.3%25.3%20.7%13.8%14.9%
Nov 202528.5%28.5%19.1%12.7%11.3%
Dec 202521.6%26.4%21.6%17.7%12.8%
Jan 202619.1%19.1%28.6%19.1%14%
Feb 202620.7%25.4%20.7%20.7%12.4%
Mar 202621.2%25.9%21.2%21.2%10.4%
Apr 202620.1%30%20.1%20.1%9.8%
May 202623.5%28.7%19.2%19.2%9.4%
Jun 202630.8%30.8%16.8%13.7%8%
Jul 202629.8%29.8%16.3%16.3%7.7%
Aug 202632.5%26.5%17.8%14.5%8.7%
Sep 202633.1%27%18.1%14.8%7%

This month’s ranking, September 2026

  1. 1.Six Zero

    33.1%

    Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.JOOLA

    27%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Franklin

    18.1%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Selkirk

    14.8%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Onix

    7%

    Held 5th. 3.9K estimated branded searches, -20.6% vs prior month. Share -1.7 points.

Compare search popularity between leading brands

Which brand is most popular in search among pickleball brands worldwide?

In September 2026, Six Zero was the most searched among pickleball brands worldwide, with an estimated 18.1K branded searches and 33.1% estimated Share of Search within this set. JOOLA is in 2nd place, 6 percentage points behind at 27% Share of Search.

Global pickleball brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Six Zero25.3% → 33.1%33.1%Sep 202619.1%Jan 20262nd → 1st
JOOLA25.3% → 27%30.8%Jun 202619.1%Jan 20261st → 2nd
Franklin20.7% → 18.1%28.6%Jan 202616.3%Jul 20263rd
Selkirk13.8% → 14.8%21.2%Mar 202612.7%Nov 20255th → 4th
Onix14.9% → 7%14.9%Oct 20257%Sep 20264th → 5th

Each finding as a sentence

  • Across the 12 months ending September 2026, Six Zero’s estimated Share of Search among pickleball brands worldwide increased from 25.3% to 33.1%.
  • Across the 12 months ending September 2026, JOOLA’s estimated Share of Search among pickleball brands worldwide increased from 25.3% to 27%.
  • Across the 12 months ending September 2026, Franklin’s estimated Share of Search among pickleball brands worldwide decreased from 20.7% to 18.1%.
  • Across the 12 months ending September 2026, Selkirk’s estimated Share of Search among pickleball brands worldwide increased from 13.8% to 14.8%.
  • Across the 12 months ending September 2026, Onix’s estimated Share of Search among pickleball brands worldwide decreased from 14.9% to 7%.
  • Across the 12 months ending September 2026, Six Zero’s estimated Share of Search among pickleball brands worldwide peaked at 33.1% in September 2026 and was lowest at 19.1% in January 2026.
  • Across the 12 months ending September 2026, JOOLA’s estimated Share of Search among pickleball brands worldwide peaked at 30.8% in June 2026 and was lowest at 19.1% in January 2026.
  • Across the 12 months ending September 2026, Franklin’s estimated Share of Search among pickleball brands worldwide peaked at 28.6% in January 2026 and was lowest at 16.3% in July 2026.
  • Across the 12 months ending September 2026, Selkirk’s estimated Share of Search among pickleball brands worldwide peaked at 21.2% in March 2026 and was lowest at 12.7% in November 2025.
  • Across the 12 months ending September 2026, Six Zero rose from 2nd to 1st among pickleball brands worldwide.
  • Across the 12 months ending September 2026, JOOLA fell from 1st to 2nd among pickleball brands worldwide.
  • Across the 12 months ending September 2026, Selkirk rose from 5th to 4th among pickleball brands worldwide.
  • Across the 12 months ending September 2026, Onix fell from 4th to 5th among pickleball brands worldwide.

How did search popularity change for pickleball brands worldwide in September 2026?

  1. In September 2026, Six Zero gained estimated Share of Search among pickleball brands worldwide, from 32.5% to 33.1%.

  2. In September 2026, Onix lost estimated Share of Search among pickleball brands worldwide, from 8.7% to 7%.

  3. Estimated monthly branded searches for Selkirk worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.

  4. Estimated monthly branded searches for JOOLA worldwide rose 49.5% over 12 measured months, from 9.9K to 14.8K in September 2026.

  5. Estimated monthly branded searches for Franklin worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

How the Brand Demand Index is measured

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