Brandwave

Franklin vs Vatic Pro:Which is more popular?

In September 2026, Vatic Pro had more branded searches than Franklin among pickleball brands worldwide. Vatic Pro had about 23,500 branded searches, while Franklin had 9,900. Vatic Pro made up 26.4% of all pickleball brand searches we track, and Franklin accounted for 11.1%. When we asked ChatGPT and Google AI Overviews about pickleball brands, Vatic Pro appeared in four of the five answers and Franklin in three. Vatic Pro was mentioned before Franklin in four out of five answers.

Among pickleball brands worldwide in September 2026

Who do people search for more?

Vatic Pro, about 2 searches for every 1 for Franklin

Vatic Pro 23.5K searchesFranklin 9.9K searches

Who does AI mention more?

Vatic Pro, mentioned in 4 of 5 answers, Franklin in 3

Vatic Pro in 4 of 5Franklin in 3 of 5

Who does AI recommend more?

Vatic Pro, named ahead of Franklin in 4 of 5 answers

Vatic Pro first in 4Franklin first in 1

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Top pickleball brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vatic Pro was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Franklin was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Vatic Pro was listed before Franklin in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JOOLA1st
  2. Selkirk2nd
  3. CRBN3rd
  4. Vatic Pro4th
  5. Six Zero5th
  6. Gearbox6th
  7. Franklin7th
  8. Onix8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JOOLA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Selkirk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vatic Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CRBN4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Six Zero3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Franklin3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gearbox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Onix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about pickleball brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Franklin or Vatic Pro more popular in search?

This chart shows how often people search Google for Franklin and Vatic Pro by name. Each line represents a brand's share of searches for all eight pickleball brands we track, month by month, from English-language searches worldwide.

Franklin and Vatic Pro among pickleball brands worldwide, by month

Share of searches by month for Vatic Pro, Franklin. The figures are in the table below the chart.

View monthly share of searches table
MonthVatic ProSix ZeroJOOLAFranklinSelkirkCRBNGearboxOnix
Oct 202520.2%14.6%14.6%12%8%16.2%10%4.3%
Nov 202519.6%17.4%17.4%11.6%7.8%15%7.6%3.5%
Dec 202519.1%13.8%16.9%13.8%11.3%12.6%8.4%4.1%
Jan 202618.7%12.8%12.8%19.1%12.8%11.6%7.7%4.7%
Feb 202619.7%13%15.9%13%13%14.4%7.2%3.9%
Mar 202619.8%13.1%16%13.1%13.1%14.5%7.3%3.2%
Apr 202620.8%12.5%18.7%12.5%12.5%13.9%6.1%3.1%
May 202620.3%14.9%18.2%12.2%12.2%13.5%5.9%3%
Jun 202621.1%19%19%10.4%8.5%13.5%6.2%2.5%
Jul 202622.1%18.7%18.7%10.3%10.3%12%5.4%2.4%
Aug 202625.4%19.5%16%10.7%8.7%11.9%5.2%2.6%
Sep 202626.4%20.3%16.6%11.1%9.1%8.2%6.2%2.2%

How has the Franklin and Vatic Pro comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Franklin took it in January 2026, Vatic Pro took it in February 2026.
  • Across the 12 months ending September 2026, Franklin’s share of searches among pickleball brands worldwide moved from 12% to 11.1%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
  • Across the 12 months ending September 2026, Vatic Pro’s share of searches among pickleball brands worldwide moved from 20.2% to 26.4%, and its estimated monthly branded searches moved from 13.7K to 23.5K.

How did search popularity change for pickleball brands worldwide in September 2026?

2 changes
  1. In September 2026, Vatic Pro gained share of searches among pickleball brands worldwide, from 25.4% to 26.4%.

  2. In September 2026, Franklin rose from 5th to 4th among pickleball brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Franklin’s and Vatic Pro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Franklin

1 branded search term

  • franklin pickleball

Vatic Pro

2 branded search terms

  • vatic pro
  • vatic pro paddle

How the Brand Demand Index is measured

Other head-to-heads among pickleball brands

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