Brandwave

How popular isFranklin in search?

In September 2026, there were an estimated 9.9K branded searches for Franklin worldwide which is up 22.2% over the last 12 months. Franklin holds 18.1% estimated Share of Search among pickleball brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Six Zero33.1%
  2. JOOLA27%
  3. Franklin18.1%
  4. Selkirk14.8%
  5. Onix7%
Franklin website (opens in a new tab)

Follow Franklin and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which pickleball brands compete with Franklin?

Franklin against pickleball brands worldwide, by month

Share of Search by month for Six Zero, JOOLA, Franklin, Selkirk, Onix. The figures are in the table below the chart.

View monthly share of search table
MonthSix ZeroJOOLAFranklinSelkirkOnix
Oct 202525.3%25.3%20.7%13.8%14.9%
Nov 202528.5%28.5%19.1%12.7%11.3%
Dec 202521.6%26.4%21.6%17.7%12.8%
Jan 202619.1%19.1%28.6%19.1%14%
Feb 202620.7%25.4%20.7%20.7%12.4%
Mar 202621.2%25.9%21.2%21.2%10.4%
Apr 202620.1%30%20.1%20.1%9.8%
May 202623.5%28.7%19.2%19.2%9.4%
Jun 202630.8%30.8%16.8%13.7%8%
Jul 202629.8%29.8%16.3%16.3%7.7%
Aug 202632.5%26.5%17.8%14.5%8.7%
Sep 202633.1%27%18.1%14.8%7%

  1. 1.Six Zero

    33.1%

    Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.JOOLA

    27%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Franklin

    18.1%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Selkirk

    14.8%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Onix

    7%

    Held 5th. 3.9K estimated branded searches, -20.6% vs prior month. Share -1.7 points.

Compare search popularity between Franklin and its closest rivals

Every comparison with Franklin

How has branded search demand for Franklin changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Franklin worldwide rose from 8.1K to 9.9K.
  • Across the 12 months ending September 2026, Franklin’s estimated Share of Search among pickleball brands worldwide decreased from 20.7% to 18.1%.
  • Across the 12 months ending September 2026, Franklin’s estimated Share of Search among pickleball brands worldwide peaked at 28.6% in January 2026 and was lowest at 16.3% in July 2026.

How did search popularity change for pickleball brands worldwide in September 2026?

  1. In September 2026, Six Zero gained estimated Share of Search among pickleball brands worldwide, from 32.5% to 33.1%.

  2. In September 2026, Onix lost estimated Share of Search among pickleball brands worldwide, from 8.7% to 7%.

  3. Estimated monthly branded searches for Selkirk worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.

  4. Estimated monthly branded searches for JOOLA worldwide rose 49.5% over 12 measured months, from 9.9K to 14.8K in September 2026.

  5. Estimated monthly branded searches for Franklin worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

Where does Franklin compete?

Franklin is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stud finder brands3rd of 62%Show ranking
Submersible pump brands3rd of 35.2%Show ranking
Pickleball paddles3rd of 68.4%Show ranking
Pickleball brands3rd of 518.1%Shown above
Pickleball balls brands1st of 438.9%Show ranking

How is Franklin measured?

Brandwave collects information about searches that people make online using Franklin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • franklin pickleball

Do you work for Franklin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Franklin your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free