CRBN vs Franklin:Which is more popular?
In September 2026, Franklin had more branded searches than CRBN among pickleball brands worldwide. Franklin had about 9,900 branded searches, while CRBN had 7,300. Franklin made up 11.1% of all pickleball brand searches we track, and CRBN accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about pickleball brands, CRBN appeared in four of the five answers and Franklin in three. CRBN was mentioned before Franklin in every answer that named either.
Who do people search for more?
Franklin, about 36% more searches than CRBN
Who does AI mention more?
CRBN, mentioned in 4 of 5 answers, Franklin in 3
Who does AI recommend more?
CRBN, named ahead of Franklin in 4 of 4 answers
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Top pickleball brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CRBN was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Franklin was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. CRBN was listed before Franklin in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
JOOLA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Selkirk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Vatic Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- CRBN4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Six Zero3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Franklin3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gearbox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Onix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about pickleball brands
5 answers
Asked ChatGPT
“Which pickleball brand should I buy?”
Asked ChatGPT
“What are the best pickleball brands?”
Asked ChatGPT
“What's the best pickleball brand for court play?”
Searched Google, AI Overview
“pickleball brands”
Searched Google, AI Overview
“popular pickleball brand”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is CRBN or Franklin more popular in search?
This chart shows how often people search Google for CRBN and Franklin by name. Each line represents a brand's share of searches for all eight pickleball brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Franklin, CRBN. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vatic Pro | Six Zero | JOOLA | Franklin | Selkirk | CRBN | Gearbox | Onix |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.2% | 14.6% | 14.6% | 12% | 8% | 16.2% | 10% | 4.3% |
| Nov 2025 | 19.6% | 17.4% | 17.4% | 11.6% | 7.8% | 15% | 7.6% | 3.5% |
| Dec 2025 | 19.1% | 13.8% | 16.9% | 13.8% | 11.3% | 12.6% | 8.4% | 4.1% |
| Jan 2026 | 18.7% | 12.8% | 12.8% | 19.1% | 12.8% | 11.6% | 7.7% | 4.7% |
| Feb 2026 | 19.7% | 13% | 15.9% | 13% | 13% | 14.4% | 7.2% | 3.9% |
| Mar 2026 | 19.8% | 13.1% | 16% | 13.1% | 13.1% | 14.5% | 7.3% | 3.2% |
| Apr 2026 | 20.8% | 12.5% | 18.7% | 12.5% | 12.5% | 13.9% | 6.1% | 3.1% |
| May 2026 | 20.3% | 14.9% | 18.2% | 12.2% | 12.2% | 13.5% | 5.9% | 3% |
| Jun 2026 | 21.1% | 19% | 19% | 10.4% | 8.5% | 13.5% | 6.2% | 2.5% |
| Jul 2026 | 22.1% | 18.7% | 18.7% | 10.3% | 10.3% | 12% | 5.4% | 2.4% |
| Aug 2026 | 25.4% | 19.5% | 16% | 10.7% | 8.7% | 11.9% | 5.2% | 2.6% |
| Sep 2026 | 26.4% | 20.3% | 16.6% | 11.1% | 9.1% | 8.2% | 6.2% | 2.2% |
How has the CRBN and Franklin comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Franklin took it in December 2025, CRBN took it in February 2026, Franklin took it in September 2026.
- Across the 12 months ending September 2026, CRBN’s share of searches among pickleball brands worldwide moved from 16.2% to 8.2%, and its estimated monthly branded searches moved from 11K to 7.3K.
- Across the 12 months ending September 2026, Franklin’s share of searches among pickleball brands worldwide moved from 12% to 11.1%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for pickleball brands worldwide in September 2026?
2 changes
In September 2026, CRBN lost share of searches among pickleball brands worldwide, from 11.9% to 8.2%.
In September 2026, Franklin rose from 5th to 4th among pickleball brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using CRBN’s and Franklin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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