How popular isFranklin in search?
In September 2026, there were an estimated 18.7K branded searches for Franklin worldwide which is up 30.2% over the last 12 months. Franklin holds 48.3% estimated Share of Search among pickleball balls brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which pickleball balls brands compete with Franklin?
Share of Search by month for Franklin, Selkirk, PENN, Onix. The figures are in the table below the chart.
View monthly share of search table
| Month | Franklin | Selkirk | PENN | Onix |
|---|---|---|---|---|
| Oct 2025 | 43.5% | 16.3% | 22.4% | 17.7% |
| Nov 2025 | 49.6% | 17.5% | 17.5% | 15.5% |
| Dec 2025 | 47.5% | 20.7% | 16.8% | 15% |
| Jan 2026 | 49% | 20.6% | 15.4% | 15% |
| Feb 2026 | 41.7% | 23.8% | 20.2% | 14.2% |
| Mar 2026 | 34.7% | 21.2% | 33.8% | 10.4% |
| Apr 2026 | 30.5% | 18.8% | 41.4% | 9.2% |
| May 2026 | 33.8% | 20.9% | 35% | 10.2% |
| Jun 2026 | 36.5% | 16.9% | 36.8% | 9.8% |
| Jul 2026 | 35.4% | 18.4% | 37.6% | 8.7% |
| Aug 2026 | 41.8% | 19.7% | 26.8% | 11.8% |
| Sep 2026 | 48.3% | 20.9% | 20.8% | 9.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.3% | 18.7K | +8.7% | +6.6 points | |
| 2, moved from 3rd to 2nd | 20.9% | 8.1K | 0% | +1.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 20.8% | 8.1K | -27.1% | -6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 9.9% | 3.9K | -20.6% | -1.8 points |
1.
Franklin48.3%
Held 1st. 18.7K estimated branded searches, +8.7% vs prior month. Share +6.6 points.
2.
Selkirk
20.9%
Moved from 3rd to 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +1.3 points.
3.
PENN20.8%
Moved from 2nd to 3rd. 8.1K estimated branded searches, -27.1% vs prior month. Share -6 points.
4.
Onix9.9%
Held 4th. 3.9K estimated branded searches, -20.6% vs prior month. Share -1.8 points.
Compare search popularity between Franklin and its closest rivals
How has branded search demand for Franklin changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Franklin worldwide rose from 14.4K to 18.7K.
- Across the 12 months ending September 2026, Franklin’s estimated Share of Search among pickleball balls brands worldwide increased from 43.5% to 48.3%.
- Across the 12 months ending September 2026, Franklin’s estimated Share of Search among pickleball balls brands worldwide peaked at 49.6% in November 2025 and was lowest at 30.5% in April 2026.
How did search popularity change for pickleball balls brands worldwide in September 2026?
4 changes
In September 2026, Selkirk overtook PENN to rank 2nd among pickleball balls brands worldwide, with 20.9% estimated Share of Search.
In September 2026, Franklin gained estimated Share of Search among pickleball balls brands worldwide, from 41.8% to 48.3%.
In September 2026, PENN lost estimated Share of Search among pickleball balls brands worldwide, from 26.8% to 20.8%.
In September 2026, Onix lost estimated Share of Search among pickleball balls brands worldwide, from 11.8% to 9.9%.
Where does Franklin compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Stud finder brands | 2nd of 5 | 2.7% | Show ranking |
| Submersible pump brands | 2nd of 3 | 9.4% | Show ranking |
| Pickleball paddles | 3rd of 6 | 13.5% | Show ranking |
| Pickleball brands | 2nd of 5 | 26.5% | Show ranking |
| Pickleball balls brands | 1st of 4 | 48.3% | Shown above |
How is Franklin measured?
Brandwave collects information about searches that people make online using Franklin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- franklin pickleball
- franklin stud finder
- franklin submersible pump
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