Brandwave

How popular isJOOLA in search?

In September 2026, there were an estimated 21.9K branded searches for JOOLA worldwide which held steady over the last 12 months. JOOLA holds 31.8% estimated Share of Search among ping pong table brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kettler39.4%
  2. JOOLA31.8%
  3. Butterfly14.4%
  4. Cornilleau14.4%
  5. Brunswick0.07%
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Which ping pong table brands compete with JOOLA?

JOOLA against ping pong table brands worldwide, by month

Share of Search by month for Kettler, JOOLA, Butterfly, Cornilleau. The figures are in the table below the chart.

View monthly share of search table
MonthKettlerJOOLAButterflyCornilleauBrunswick
Oct 202542.7%28.9%15.6%12.8%0.05%
Nov 202538.8%32.7%14.2%14.2%0.05%
Dec 202540.1%33.2%14.7%12%0.04%
Jan 202649.3%23.9%14.7%12.1%0.05%
Feb 202647%24.8%14.1%14.1%0.04%
Mar 202641.5%30.9%12.4%15.2%0.05%
Apr 202637.3%33.2%9.1%20.4%0.05%
May 202646.2%27.7%9.2%16.9%0.04%
Jun 202646.9%26.5%9.4%17.2%0.05%
Jul 202645.9%26%11.2%16.8%0.08%
Aug 202642.3%29.5%12.7%15.5%0.05%
Sep 202639.4%31.8%14.4%14.4%0.07%

  1. 1.Kettler

    39.4%

    Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -2.9 points.

  2. 2.JOOLA

    31.8%

    Held 2nd. 21.9K estimated branded searches, -5.3% vs prior month. Share +2.3 points.

  3. 3.Butterfly

    14.4%

    Moved from 4th to 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +1.7 points.

  4. 4.Cornilleau

    14.4%

    Moved from 3rd to 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  5. 5.Brunswick

    0.07%

    Held 5th. 50 estimated branded searches, +25% vs prior month. Share 0 points.

Compare search popularity between JOOLA and its closest rivals

Every comparison with JOOLA

How has branded search demand for JOOLA changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for JOOLA worldwide held steady, from 22.4K to 21.9K.
  • Across the 12 months ending September 2026, JOOLA’s estimated Share of Search among ping pong table brands worldwide increased from 28.9% to 31.8%.
  • Across the 12 months ending September 2026, JOOLA’s estimated Share of Search among ping pong table brands worldwide peaked at 33.2% in December 2025 and was lowest at 23.9% in January 2026.

How did search popularity change for ping pong table brands worldwide in September 2026?

  1. In September 2026, Butterfly overtook Cornilleau to rank 3rd among ping pong table brands worldwide, with 14.4% estimated Share of Search.

  2. In September 2026, JOOLA gained estimated Share of Search among ping pong table brands worldwide, from 29.5% to 31.8%.

  3. In September 2026, Kettler lost estimated Share of Search among ping pong table brands worldwide, from 42.3% to 39.4%.

  4. In September 2026, Cornilleau lost estimated Share of Search among ping pong table brands worldwide, from 15.5% to 14.4%.

  5. Estimated monthly branded searches for Brunswick worldwide rose 25% over 12 measured months, from 40 to 50 in September 2026.

Where does JOOLA compete?

JOOLA is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Table tennis brands3rd of 63.3%Show ranking
Table tennis balls3rd of 63.4%Show ranking
Table tennis bats3rd of 63.4%Show ranking
Pickleball paddles2nd of 615.8%Show ranking
Pickleball brands1st of 531%Show ranking
Ping pong table brands2nd of 531.8%Shown above

How is JOOLA measured?

Brandwave collects information about searches that people make online using JOOLA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • joola pickleball
  • joola ping pong table
  • joola table tennis
  • joola table tennis ball
  • joola table tennis bat

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How the Brand Demand Index is measured

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