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Table tennis balls:Which brands are most popular in search?

In August 2026, DHS was the most searched among table tennis balls worldwide, with an estimated 450K branded searches and 83.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. DHS83.8%
  2. Stiga9.2%
  3. JOOLA2.8%
  4. Cornilleau2.3%
  5. Butterfly1.8%
  6. Nittaku0.16%

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Share of SearchLeaderboard

Compare the table tennis balls people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among table tennis balls worldwide, by month

Share of Search by month for DHS, Stiga, JOOLA, Cornilleau. The figures are in the table below the chart.

View monthly share of search table
MonthDHSStigaJOOLACornilleauButterflyNittaku
Oct 202585.5%9.4%1.5%1.5%1.9%0.14%
Nov 202581.8%11%2.7%2.2%2.2%0.16%
Dec 202584.2%9.3%2.3%1.9%2.3%0.16%
Jan 202688.5%8%1.1%1.1%1.3%0.09%
Feb 202690.1%6.6%1.1%1.1%1.1%0.08%
Mar 202686.3%9.5%1.3%1.6%1.3%0.08%
Apr 202679.9%13.2%2.2%3.2%1.4%0.1%
May 202674.6%18.2%2.5%3%1.6%0.12%
Jun 202677.7%15.6%2.6%2.6%1.4%0.12%
Jul 202681.7%11%2.7%2.7%1.8%0.13%
Aug 202683.8%9.2%2.8%2.3%1.8%0.16%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.DHS

    83.8%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.Stiga

    9.2%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  3. 3.JOOLA

    2.8%

    Moved from 4th to 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. Moved from 3rd to 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  5. 5.Butterfly

    1.8%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Nittaku

    0.16%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among table tennis balls worldwide?

In August 2026, DHS was the most searched among table tennis balls worldwide, with an estimated 450K branded searches and 83.8% estimated Share of Search within this set. Stiga is in 2nd place, 74.6 percentage points behind at 9.2% Share of Search.

Global table tennis balls, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
DHS85.5% → 83.8%90.1%Feb 202674.6%May 20261st
Stiga9.4% → 9.2%18.2%May 20266.6%Feb 20262nd
JOOLA1.5% → 2.8%2.8%Aug 20261.1%Jan 20265th → 3rd
Cornilleau1.5% → 2.3%3.2%Apr 20261.1%Jan 20264th
Butterfly1.9% → 1.8%2.3%Dec 20251.1%Feb 20263rd → 5th
Nittaku0.14% → 0.16%0.16%Dec 20250.08%Mar 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, DHS’s estimated Share of Search among table tennis balls worldwide decreased from 85.5% to 83.8%.
  • Across the 11 months ending August 2026, JOOLA’s estimated Share of Search among table tennis balls worldwide increased from 1.5% to 2.8%.
  • Across the 11 months ending August 2026, Cornilleau’s estimated Share of Search among table tennis balls worldwide increased from 1.5% to 2.3%.
  • Across the 11 months ending August 2026, DHS’s estimated Share of Search among table tennis balls worldwide peaked at 90.1% in February 2026 and was lowest at 74.6% in May 2026.
  • Across the 11 months ending August 2026, Stiga’s estimated Share of Search among table tennis balls worldwide peaked at 18.2% in May 2026 and was lowest at 6.6% in February 2026.
  • Across the 11 months ending August 2026, JOOLA’s estimated Share of Search among table tennis balls worldwide peaked at 2.8% in August 2026 and was lowest at 1.1% in January 2026.
  • Across the 11 months ending August 2026, Cornilleau’s estimated Share of Search among table tennis balls worldwide peaked at 3.2% in April 2026 and was lowest at 1.1% in January 2026.
  • Across the 11 months ending August 2026, Butterfly’s estimated Share of Search among table tennis balls worldwide peaked at 2.3% in December 2025 and was lowest at 1.1% in February 2026.
  • Across the 11 months ending August 2026, JOOLA rose from 5th to 3rd among table tennis balls worldwide.
  • Across the 11 months ending August 2026, Butterfly fell from 3rd to 5th among table tennis balls worldwide.
  • Across the 11 months ending August 2026, Stiga and Nittaku held steady: their estimated Share of Search among table tennis balls worldwide each moved less than 0.5 percentage points.

How did search popularity change for table tennis balls worldwide in August 2026?

  1. In August 2026, DHS gained estimated Share of Search among table tennis balls worldwide, from 81.7% to 83.8%.

  2. In August 2026, Stiga lost estimated Share of Search among table tennis balls worldwide, from 11% to 9.2%.

  3. In August 2026, JOOLA rose from 4th to 3rd among table tennis balls worldwide.

  4. In August 2026, Cornilleau fell from 3rd to 4th among table tennis balls worldwide.

  5. Estimated monthly branded searches for Butterfly worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

How the Brand Demand Index is measured

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