Butterfly vs Stiga:Which is more popular by branded search?
In August 2026, Stiga had more branded searches than Butterfly among table tennis balls worldwide. Stiga was estimated to have 49.5K branded searches compared to Butterfly’s 9.9K, and held a 9.2% Share of Search versus Butterfly’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Butterfly or Stiga?
Compare the table tennis balls people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stiga, Butterfly. The figures are in the table below the chart.
View monthly share of search table
| Month | DHS | Stiga | JOOLA | Cornilleau | Butterfly | Nittaku |
|---|---|---|---|---|---|---|
| Oct 2025 | 85.5% | 9.4% | 1.5% | 1.5% | 1.9% | 0.14% |
| Nov 2025 | 81.8% | 11% | 2.7% | 2.2% | 2.2% | 0.16% |
| Dec 2025 | 84.2% | 9.3% | 2.3% | 1.9% | 2.3% | 0.16% |
| Jan 2026 | 88.5% | 8% | 1.1% | 1.1% | 1.3% | 0.09% |
| Feb 2026 | 90.1% | 6.6% | 1.1% | 1.1% | 1.1% | 0.08% |
| Mar 2026 | 86.3% | 9.5% | 1.3% | 1.6% | 1.3% | 0.08% |
| Apr 2026 | 79.9% | 13.2% | 2.2% | 3.2% | 1.4% | 0.1% |
| May 2026 | 74.6% | 18.2% | 2.5% | 3% | 1.6% | 0.12% |
| Jun 2026 | 77.7% | 15.6% | 2.6% | 2.6% | 1.4% | 0.12% |
| Jul 2026 | 81.7% | 11% | 2.7% | 2.7% | 1.8% | 0.13% |
| Aug 2026 | 83.8% | 9.2% | 2.8% | 2.3% | 1.8% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
How has the Butterfly and Stiga comparison changed over the last 12 months?
3 findings
- Stiga was ahead of Butterfly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Butterfly’s estimated Share of Search among table tennis balls worldwide moved from 1.9% to 1.8%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 11 months ending August 2026, Stiga’s estimated Share of Search among table tennis balls worldwide moved from 9.4% to 9.2%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for table tennis balls worldwide in August 2026?
2 changes
In August 2026, Stiga lost estimated Share of Search among table tennis balls worldwide, from 11% to 9.2%.
Estimated monthly branded searches for Butterfly worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Butterfly’s and Stiga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.