Brandwave

How popular isButterfly in search?

In August 2026, there were an estimated 9.9K branded searches for Butterfly worldwide which is down 18.2% over the last 11 months. Butterfly holds 1.8% estimated Share of Search among table tennis balls worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. DHS83.8%
  2. Stiga9.2%
  3. JOOLA2.8%
  4. Cornilleau2.3%
  5. Butterfly1.8%
  6. Nittaku0.16%
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Which table tennis balls compete with Butterfly?

Butterfly against table tennis balls worldwide, by month

Share of Search by month for DHS, Stiga, JOOLA, Cornilleau, Butterfly. The figures are in the table below the chart.

View monthly share of search table
MonthDHSStigaJOOLACornilleauButterflyNittaku
Oct 202585.5%9.4%1.5%1.5%1.9%0.14%
Nov 202581.8%11%2.7%2.2%2.2%0.16%
Dec 202584.2%9.3%2.3%1.9%2.3%0.16%
Jan 202688.5%8%1.1%1.1%1.3%0.09%
Feb 202690.1%6.6%1.1%1.1%1.1%0.08%
Mar 202686.3%9.5%1.3%1.6%1.3%0.08%
Apr 202679.9%13.2%2.2%3.2%1.4%0.1%
May 202674.6%18.2%2.5%3%1.6%0.12%
Jun 202677.7%15.6%2.6%2.6%1.4%0.12%
Jul 202681.7%11%2.7%2.7%1.8%0.13%
Aug 202683.8%9.2%2.8%2.3%1.8%0.16%
Sep 2026——————

  1. 1.DHS

    83.8%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.Stiga

    9.2%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  3. 3.JOOLA

    2.8%

    Moved from 4th to 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Cornilleau

    2.3%

    Moved from 3rd to 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  5. 5.Butterfly

    1.8%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Nittaku

    0.16%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Butterfly and its closest rivals

How has branded search demand for Butterfly changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Butterfly worldwide fell from 12.1K to 9.9K.
  • Across the 11 months ending August 2026, Butterfly’s estimated Share of Search among table tennis balls worldwide peaked at 2.3% in December 2025 and was lowest at 1.1% in February 2026.
  • Across the 11 months ending August 2026, Butterfly fell from 3rd to 5th among table tennis balls worldwide.

How did search popularity change for table tennis balls worldwide in August 2026?

  1. In August 2026, DHS gained estimated Share of Search among table tennis balls worldwide, from 81.7% to 83.8%.

  2. In August 2026, Stiga lost estimated Share of Search among table tennis balls worldwide, from 11% to 9.2%.

  3. In August 2026, JOOLA rose from 4th to 3rd among table tennis balls worldwide.

  4. In August 2026, Cornilleau fell from 3rd to 4th among table tennis balls worldwide.

  5. Estimated monthly branded searches for Butterfly worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

Where does Butterfly compete?

Butterfly is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Table tennis balls5th of 61.8%Shown above
Table tennis bats5th of 61.8%Show ranking
Table tennis brands5th of 51.8%Show ranking

How is Butterfly measured?

Brandwave collects information about searches that people make online using Butterfly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • butterfly table tennis

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How the Brand Demand Index is measured

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