Brandwave

How popular isButterfly in search?

In August 2026, there were an estimated 9.9K branded searches for Butterfly worldwide which is down 18.2% over the last 11 months. Butterfly holds 1.8% estimated Share of Search among table tennis bats worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. DHS83.8%
  2. Stiga9.2%
  3. JOOLA2.8%
  4. Tibhar2.3%
  5. Butterfly1.8%
  6. Yasaka0.11%
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Which table tennis bats compete with Butterfly?

Butterfly against table tennis bats worldwide, by month

Share of Search by month for DHS, Stiga, JOOLA, Tibhar, Butterfly. The figures are in the table below the chart.

View monthly share of search table
MonthDHSStigaJOOLATibharButterflyYasaka
Oct 202584.9%9.3%1.5%2.3%1.9%0.11%
Nov 202581.4%10.9%2.7%2.7%2.2%0.13%
Dec 202583.9%9.2%2.3%2.3%2.3%0.13%
Jan 202688.3%7.9%1.1%1.3%1.3%0.08%
Feb 202689.8%6.6%1.1%1.3%1.1%0.06%
Mar 202686.6%9.5%1.3%1.3%1.3%0.06%
Apr 202681.1%13.4%2.2%1.8%1.5%0.09%
May 202675%18.3%2.5%2.5%1.6%0.1%
Jun 202678.4%15.8%2.6%1.7%1.4%0.1%
Jul 202682.5%11.1%2.7%1.8%1.8%0.09%
Aug 202683.8%9.2%2.8%2.3%1.8%0.11%
Sep 2026——————

  1. 1.DHS

    83.8%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Stiga

    9.2%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  3. 3.JOOLA

    2.8%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Tibhar

    2.3%

    Moved from 5th to 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  5. 5.Butterfly

    1.8%

    Moved from 4th to 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Yasaka

    0.11%

    Held 6th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

Compare search popularity between Butterfly and its closest rivals

How has branded search demand for Butterfly changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Butterfly worldwide fell from 12.1K to 9.9K.
  • Across the 11 months ending August 2026, Butterfly’s estimated Share of Search among table tennis bats worldwide peaked at 2.3% in December 2025 and was lowest at 1.1% in February 2026.
  • Across the 11 months ending August 2026, Butterfly fell from 4th to 5th among table tennis bats worldwide.

How did search popularity change for table tennis bats worldwide in August 2026?

  1. In August 2026, DHS gained estimated Share of Search among table tennis bats worldwide, from 82.5% to 83.8%.

  2. In August 2026, Stiga lost estimated Share of Search among table tennis bats worldwide, from 11.1% to 9.2%.

  3. In August 2026, Tibhar rose from 5th to 4th among table tennis bats worldwide.

  4. In August 2026, Butterfly fell from 4th to 5th among table tennis bats worldwide.

  5. Estimated monthly branded searches for JOOLA worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026.

  6. Estimated monthly branded searches for Yasaka worldwide fell 18.1% over 11 measured months, from 720 to 590 in August 2026.

Where does Butterfly compete?

Butterfly is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Table tennis balls5th of 61.8%Show ranking
Table tennis bats5th of 61.8%Shown above
Table tennis brands5th of 51.8%Show ranking

How is Butterfly measured?

Brandwave collects information about searches that people make online using Butterfly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • butterfly table tennis

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How the Brand Demand Index is measured

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