Brandwave

How popular isButterfly in search?

In September 2026, there were an estimated 9.9K branded searches for Butterfly worldwide which is down 18.2% over the last 12 months. Butterfly holds 19.3% estimated Share of Search among ping pong table brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kettler52.8%
  2. Butterfly19.3%
  3. Cornilleau19.3%
  4. JOOLA8.6%
  5. Brunswick0.1%
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Which ping pong table brands compete with Butterfly?

Butterfly against ping pong table brands worldwide, by month

Share of Search by month for Kettler, Butterfly, Cornilleau, JOOLA. The figures are in the table below the chart.

View monthly share of search table
MonthKettlerButterflyCornilleauJOOLABrunswick
Oct 202550.9%18.6%15.2%15.2%0.06%
Nov 202549.2%18%18%14.7%0.06%
Dec 202549.2%18%14.7%18%0.04%
Jan 202658.6%17.5%14.3%9.5%0.06%
Feb 202657.7%17.3%17.3%7.7%0.05%
Mar 202649.2%14.7%18%18%0.06%
Apr 202644.6%10.9%24.5%19.9%0.06%
May 202655.2%11%20.2%13.5%0.04%
Jun 202658.8%11.8%21.5%7.8%0.06%
Jul 202657.3%14%20.9%7.6%0.1%
Aug 202654.7%16.4%20%8.9%0.07%
Sep 202652.8%19.3%19.3%8.6%0.1%

  1. 1.Kettler

    52.8%

    Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.9 points.

  2. 2.Butterfly

    19.3%

    Moved from 3rd to 2nd. 9.9K estimated branded searches, 0% vs prior month. Share +2.9 points.

  3. 3.Cornilleau

    19.3%

    Moved from 2nd to 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  4. 4.JOOLA

    8.6%

    Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  5. 5.Brunswick

    0.1%

    Held 5th. 50 estimated branded searches, +25% vs prior month. Share 0 points.

Compare search popularity between Butterfly and its closest rivals

Every comparison with Butterfly

How has branded search demand for Butterfly changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Butterfly worldwide fell from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Butterfly’s estimated Share of Search among ping pong table brands worldwide increased from 18.6% to 19.3%.
  • Across the 12 months ending September 2026, Butterfly’s estimated Share of Search among ping pong table brands worldwide peaked at 19.3% in September 2026 and was lowest at 10.9% in April 2026.

How did search popularity change for ping pong table brands worldwide in September 2026?

  1. In September 2026, Butterfly overtook Cornilleau to rank 2nd among ping pong table brands worldwide, with 19.3% estimated Share of Search.

  2. In September 2026, Kettler lost estimated Share of Search among ping pong table brands worldwide, from 54.7% to 52.8%.

  3. In September 2026, Cornilleau lost estimated Share of Search among ping pong table brands worldwide, from 20% to 19.3%.

  4. Estimated monthly branded searches for Brunswick worldwide rose 25% over 12 measured months, from 40 to 50 in September 2026.

  5. Estimated monthly branded searches for JOOLA worldwide fell 55.6% over 12 measured months, from 9.9K to 4.4K in September 2026.

Where does Butterfly compete?

Butterfly is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Table tennis brands3rd of 61.5%Show ranking
Table tennis balls3rd of 61.6%Show ranking
Table tennis bats3rd of 61.6%Show ranking
Ping pong table brands2nd of 519.3%Shown above

How is Butterfly measured?

Brandwave collects information about searches that people make online using Butterfly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • butterfly table tennis

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How the Brand Demand Index is measured

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