Brandwave

How popular isSelkirk in search?

In September 2026, there were an estimated 8.1K branded searches for Selkirk worldwide which is up 50% over the last 12 months. Selkirk holds 31.8% estimated Share of Search among pickleball balls brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Franklin38.9%
  2. Selkirk31.8%
  3. Onix15.1%
  4. PENN14.1%
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Which pickleball balls brands compete with Selkirk?

Selkirk against pickleball balls brands worldwide, by month

Share of Search by month for Franklin, Selkirk, Onix, PENN. The figures are in the table below the chart.

View monthly share of search table
MonthFranklinSelkirkOnixPENN
Oct 202536.4%24.3%26.3%13%
Nov 202539.2%26.1%23.2%11.5%
Dec 202537%30.3%21.9%10.8%
Jan 202642.5%28.4%20.8%8.3%
Feb 202634.5%34.5%20.7%10.2%
Mar 202635.1%35.1%17.1%12.7%
Apr 202635%35%17.2%12.7%
May 202634.1%34.1%16.7%15.2%
Jun 202635.3%28.8%16.7%19.2%
Jul 202633.2%33.2%15.6%18%
Aug 202636.3%29.7%17.8%16.1%
Sep 202638.9%31.8%15.1%14.1%

  1. 1.Franklin

    38.9%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. 2.Selkirk

    31.8%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +2.1 points.

  3. 3.Onix

    15.1%

    Held 3rd. 3.9K estimated branded searches, -20.6% vs prior month. Share -2.7 points.

  4. 4.PENN

    14.1%

    Held 4th. 3.6K estimated branded searches, -18.2% vs prior month. Share -2 points.

Compare search popularity between Selkirk and its closest rivals

Every comparison with Selkirk

How has branded search demand for Selkirk changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Selkirk worldwide rose from 5.4K to 8.1K.
  • Across the 12 months ending September 2026, Selkirk’s estimated Share of Search among pickleball balls brands worldwide increased from 24.3% to 31.8%.
  • Across the 12 months ending September 2026, Selkirk’s estimated Share of Search among pickleball balls brands worldwide peaked at 35.1% in March 2026 and was lowest at 24.3% in October 2025.
  • Across the 12 months ending September 2026, Selkirk rose from 3rd to 2nd among pickleball balls brands worldwide.

How did search popularity change for pickleball balls brands worldwide in September 2026?

  1. In September 2026, Franklin gained estimated Share of Search among pickleball balls brands worldwide, from 36.3% to 38.9%.

  2. In September 2026, Selkirk gained estimated Share of Search among pickleball balls brands worldwide, from 29.7% to 31.8%.

  3. In September 2026, Onix lost estimated Share of Search among pickleball balls brands worldwide, from 17.8% to 15.1%.

  4. In September 2026, PENN lost estimated Share of Search among pickleball balls brands worldwide, from 16.1% to 14.1%.

Where does Selkirk compete?

Selkirk is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pickleball paddles4th of 66.9%Show ranking
Pickleball brands4th of 514.8%Show ranking
Pickleball balls brands2nd of 431.8%Shown above

How is Selkirk measured?

Brandwave collects information about searches that people make online using Selkirk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • selkirk pickleball

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How the Brand Demand Index is measured

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