Gearbox vs Selkirk:Which is more popular?
In September 2026, Selkirk had more branded searches than Gearbox among pickleball brands worldwide. Selkirk had about 8,100 branded searches, while Gearbox had 5,500. Selkirk made up 9.1% of all pickleball brand searches we track, and Gearbox accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about pickleball brands, Selkirk appeared in all five answers and Gearbox in two. Selkirk was mentioned before Gearbox in every answer.
Who do people search for more?
Selkirk, about 47% more searches than Gearbox
Who does AI mention more?
Selkirk, mentioned in every answer we collected
Who does AI recommend more?
Selkirk, named ahead of Gearbox in every answer
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Top pickleball brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Selkirk appeared in all five answers. Gearbox was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Selkirk was listed before Gearbox in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
JOOLA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Selkirk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Vatic Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CRBN4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Six Zero3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Franklin3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gearbox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Onix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about pickleball brands
5 answers
Asked ChatGPT
“Which pickleball brand should I buy?”
Asked ChatGPT
“What are the best pickleball brands?”
Asked ChatGPT
“What's the best pickleball brand for court play?”
Searched Google, AI Overview
“pickleball brands”
Searched Google, AI Overview
“popular pickleball brand”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Gearbox or Selkirk more popular in search?
This chart shows how often people search Google for Gearbox and Selkirk by name. Each line represents a brand's share of searches for all eight pickleball brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Selkirk, Gearbox. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vatic Pro | Six Zero | JOOLA | Franklin | Selkirk | CRBN | Gearbox | Onix |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.2% | 14.6% | 14.6% | 12% | 8% | 16.2% | 10% | 4.3% |
| Nov 2025 | 19.6% | 17.4% | 17.4% | 11.6% | 7.8% | 15% | 7.6% | 3.5% |
| Dec 2025 | 19.1% | 13.8% | 16.9% | 13.8% | 11.3% | 12.6% | 8.4% | 4.1% |
| Jan 2026 | 18.7% | 12.8% | 12.8% | 19.1% | 12.8% | 11.6% | 7.7% | 4.7% |
| Feb 2026 | 19.7% | 13% | 15.9% | 13% | 13% | 14.4% | 7.2% | 3.9% |
| Mar 2026 | 19.8% | 13.1% | 16% | 13.1% | 13.1% | 14.5% | 7.3% | 3.2% |
| Apr 2026 | 20.8% | 12.5% | 18.7% | 12.5% | 12.5% | 13.9% | 6.1% | 3.1% |
| May 2026 | 20.3% | 14.9% | 18.2% | 12.2% | 12.2% | 13.5% | 5.9% | 3% |
| Jun 2026 | 21.1% | 19% | 19% | 10.4% | 8.5% | 13.5% | 6.2% | 2.5% |
| Jul 2026 | 22.1% | 18.7% | 18.7% | 10.3% | 10.3% | 12% | 5.4% | 2.4% |
| Aug 2026 | 25.4% | 19.5% | 16% | 10.7% | 8.7% | 11.9% | 5.2% | 2.6% |
| Sep 2026 | 26.4% | 20.3% | 16.6% | 11.1% | 9.1% | 8.2% | 6.2% | 2.2% |
How has the Gearbox and Selkirk comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Selkirk took it in November 2025.
- Across the 12 months ending September 2026, Gearbox’s share of searches among pickleball brands worldwide moved from 10% to 6.2%, and its estimated monthly branded searches moved from 6.8K to 5.5K.
- Across the 12 months ending September 2026, Selkirk’s share of searches among pickleball brands worldwide moved from 8% to 9.1%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
How did search popularity change for pickleball brands worldwide in September 2026?
2 changes
In September 2026, Gearbox gained share of searches among pickleball brands worldwide, from 5.2% to 6.2%.
In September 2026, Selkirk rose from 6th to 5th among pickleball brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Gearbox’s and Selkirk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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