Brandwave

PENN vs Selkirk:Which is searched more?

In September 2026, Selkirk had more branded searches than PENN among pickleball balls brands worldwide. Selkirk was estimated to have 8.1K branded searches compared to PENN’s 3.6K, and held a 1.7% Share of Search versus PENN’s 0.76%. These are worldwide searches for English-language branded terms.

Share of Search among pickleball balls brands worldwide in September 2026Which is more popular in search, PENN or Selkirk?
PENN0.76%3.6K searches
vs
Selkirk1.7%8.1K searches

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Which is more popular in search, PENN or Selkirk?

Compare the pickleball balls brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

PENN and Selkirk among pickleball balls brands worldwide, by month

Share of Search by month for Selkirk, PENN. The figures are in the table below the chart.

View monthly share of search table
MonthOnixFranklinSelkirkPENN
Oct 202597.1%1.4%0.95%0.51%
Nov 202595.9%2.1%1.4%0.62%
Dec 202596.3%1.7%1.4%0.51%
Jan 202695.2%2.6%1.7%0.5%
Feb 202696%1.7%1.7%0.51%
Mar 202695.9%1.7%1.7%0.63%
Apr 202695.9%1.7%1.7%0.63%
May 202695.8%1.7%1.7%0.77%
Jun 202695.9%1.7%1.4%0.94%
Jul 202695.6%1.7%1.7%0.93%
Aug 202695.3%2.1%1.7%0.93%
Sep 202695.4%2.1%1.7%0.76%

How has the PENN and Selkirk comparison changed over the last 12 months?

  • Selkirk was ahead of PENN in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, PENN’s estimated Share of Search among pickleball balls brands worldwide moved from 0.51% to 0.76%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
  • Across the 12 months ending September 2026, Selkirk’s estimated Share of Search among pickleball balls brands worldwide moved from 0.95% to 1.7%, and its estimated monthly branded searches moved from 5.4K to 8.1K.

How did search popularity change for pickleball balls brands worldwide in September 2026?

  1. Estimated monthly branded searches for Selkirk worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.

  2. Estimated monthly branded searches for PENN worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

Other head-to-heads among pickleball balls brands

How each brand is measured

Brandwave collects information about searches that people make online using PENN’s and Selkirk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PENN

1 branded search term

  • penn rod

Selkirk

1 branded search term

  • selkirk pickleball

How the Brand Demand Index is measured

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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.