Brandwave

How popular isPENN in search?

In September 2026, there were an estimated 3.6K branded searches for PENN worldwide which is up 24.1% over the last 12 months. PENN holds 0.04% estimated Share of Search among pickleball Balls brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Gamma95%
  2. Onix4.7%
  3. Franklin0.1%
  4. Selkirk0.09%
  5. PENN0.04%
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Which pickleball Balls brands compete with PENN?

PENN against pickleball Balls brands worldwide, by month

Share of Search by month for Gamma, Onix, PENN. The figures are in the table below the chart.

View monthly share of search table
MonthGammaOnixFranklinSelkirkPENN
Oct 202595.8%4%0.06%0.04%0.02%
Nov 202596.8%3.1%0.07%0.05%0.02%
Dec 202594.8%5%0.09%0.07%0.03%
Jan 202694.1%5.6%0.15%0.1%0.03%
Feb 202695.2%4.6%0.08%0.08%0.02%
Mar 202695.2%4.6%0.08%0.08%0.03%
Apr 202696%3.9%0.07%0.07%0.03%
May 202695.6%4.2%0.08%0.08%0.03%
Jun 202695.1%4.7%0.08%0.07%0.05%
Jul 202694%5.7%0.1%0.1%0.06%
Aug 202694%5.7%0.13%0.1%0.06%
Sep 202695%4.7%0.1%0.09%0.04%

  1. 1.Gamma

    95%

    Held 1st. 9M estimated branded searches, +22.3% vs prior month. Share +1 points.

  2. 2.Onix

    4.7%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Franklin

    0.1%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Selkirk

    0.09%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.PENN

    0.04%

    Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between PENN and its closest rivals

Every comparison with PENN

How has branded search demand for PENN changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for PENN worldwide rose from 2.9K to 3.6K.
  • Across the 12 months ending September 2026, PENN’s estimated Share of Search among pickleball Balls brands worldwide held steady, from 0.02% to 0.04%.

How did search popularity change for pickleball Balls brands worldwide in September 2026?

  1. In September 2026, Gamma gained estimated Share of Search among pickleball Balls brands worldwide, from 94% to 95%.

  2. In September 2026, Onix lost estimated Share of Search among pickleball Balls brands worldwide, from 5.7% to 4.7%.

  3. Estimated monthly branded searches for Selkirk worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.

  4. Estimated monthly branded searches for PENN worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  5. Estimated monthly branded searches for Franklin worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

Where does PENN compete?

PENN is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pickleball Balls brands5th of 50.04%Shown above
Tennis balls5th of 60.4%Show ranking
Fishing tackle brands8th of 80.5%Show ranking
Fishing reel brands6th of 60.56%Show ranking
Spinning Reels brands5th of 50.63%Show ranking
Line Counter Reels brands3rd of 30.83%Show ranking
Fishing rod brands5th of 51%Show ranking

How is PENN measured?

Brandwave collects information about searches that people make online using PENN’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • penn rod

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How the Brand Demand Index is measured

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