Brandwave

G. Loomis vs Penn:Which is more popular?

In September 2026, G. Loomis had more branded searches than Penn among fishing rod brands worldwide. G. Loomis had about 14,800 branded searches, while Penn had 3,600. G. Loomis made up 3.4% of all fishing rod brand searches we track, and Penn accounted for 0.82%. When we asked ChatGPT and Google AI Overviews about fishing rod brands, Penn appeared in three of the five answers and G. Loomis in two. Penn was mentioned before G. Loomis in two out of three answers that named either.

Among fishing rod brands worldwide in September 2026

Who do people search for more?

G. Loomis, about 4 searches for every 1 for Penn

G. Loomis 14.8K searchesPenn 3.6K searches

Who does AI mention more?

Penn, mentioned in 3 of 5 answers, G. Loomis in 2

Penn in 3 of 5G. Loomis in 2 of 5

Who does AI recommend more?

Penn, named ahead of G. Loomis in 2 of 3 answers

Penn first in 2G. Loomis first in 1

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Top fishing rod brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Penn was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. G. Loomis was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Penn was listed before G. Loomis in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ugly Stik1st
  2. Daiwa2nd
  3. Shimano Fishing3rd
  4. St. Croix4th
  5. Penn5th
  6. Abu Garcia6th
  7. Fenwick7th
  8. G. Loomis8th
  9. Okuma–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ugly Stik5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Daiwa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St. Croix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shimano Fishing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Penn3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Abu Garcia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • G. Loomis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fenwick2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Okuma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fishing rod brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is G. Loomis or Penn more popular in search?

This chart shows how often people search Google for G. Loomis and Penn by name. Each line represents a brand's share of searches for all nine fishing rod brands we track, month by month, from English-language searches worldwide.

G. Loomis and Penn among fishing rod brands worldwide, by month

Share of searches by month for G. Loomis, Penn. The figures are in the table below the chart.

View monthly share of searches table
MonthDaiwaAbu GarciaShimano FishingOkumaUgly StikSt. CroixG. LoomisFenwickPenn
Oct 202531.5%17.3%16.7%14.1%9.5%6.3%2.8%1%0.68%
Nov 202533.1%14.9%17.6%14.9%8.1%6.7%3%1.1%0.71%
Dec 202531.8%17.4%15.9%14.3%9.5%6.4%2.9%1%0.68%
Jan 202632.8%14.7%17.4%14.7%8.1%6.6%3.6%1.3%0.71%
Feb 202634.3%12.6%17.2%15.4%8.4%6.9%3.1%1.7%0.61%
Mar 202629.3%16.1%15.6%13.1%10.7%8.8%3.9%1.8%0.78%
Apr 202625.1%16.8%15.4%11.2%16.8%9.2%3.4%1.5%0.67%
May 202628.9%15.8%14.5%10.6%15.8%8.7%3.2%1.7%0.77%
Jun 202624.2%19.7%14.8%10.8%16.2%8.9%3.2%1.4%0.79%
Jul 202626.3%17.6%16.1%11.8%14.4%7.9%3.5%1.6%0.86%
Aug 202627.6%15.2%16.9%12.4%15.2%6.8%3.7%1.4%0.9%
Sep 202630.6%16.8%16.3%13.7%11.2%6.2%3.4%1%0.82%

How has the G. Loomis and Penn comparison changed over the last 12 months?

3 findings
  • G. Loomis was ahead of Penn in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, G. Loomis’ share of searches among fishing rod brands worldwide moved from 2.8% to 3.4%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
  • Across the 12 months ending September 2026, Penn’s share of searches among fishing rod brands worldwide moved from 0.68% to 0.82%, and its estimated monthly branded searches moved from 2.9K to 3.6K.

How did search popularity change for fishing rod brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Penn worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  2. Estimated monthly branded searches for G. Loomis worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using G. Loomis’ and Penn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

G. Loomis

1 branded search term

  • g loomis

Penn

1 branded search term

  • penn rod

How the Brand Demand Index is measured

Other head-to-heads among fishing rod brands

Creator with pink hair and a pink jacket

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