G. Loomis vs Penn:Which is more popular?
In September 2026, G. Loomis had more branded searches than Penn among fishing rod brands worldwide. G. Loomis had about 14,800 branded searches, while Penn had 3,600. G. Loomis made up 3.4% of all fishing rod brand searches we track, and Penn accounted for 0.82%. When we asked ChatGPT and Google AI Overviews about fishing rod brands, Penn appeared in three of the five answers and G. Loomis in two. Penn was mentioned before G. Loomis in two out of three answers that named either.
Who do people search for more?
G. Loomis, about 4 searches for every 1 for Penn
Who does AI mention more?
Penn, mentioned in 3 of 5 answers, G. Loomis in 2
Who does AI recommend more?
Penn, named ahead of G. Loomis in 2 of 3 answers
Follow G. Loomis vs Penn and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top fishing rod brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Penn was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. G. Loomis was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Penn was listed before G. Loomis in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ugly Stik1st
Daiwa2nd
Shimano Fishing3rd
St. Croix4th
Penn5th
Abu Garcia6th
Fenwick7th
G. Loomis8th
Okuma–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ugly Stik5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Daiwa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
St. Croix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Shimano Fishing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Penn3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Abu Garcia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
G. Loomis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fenwick2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Okuma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fishing rod brands
5 answers
Asked ChatGPT
“Which fishing rod brand should I buy?”
Asked ChatGPT
“What are the best fishing rod brands?”
Asked ChatGPT
“What's the best fishing rod brand for bass fishing?”
Searched Google, AI Overview
“fishing rod brands”
Searched Google, AI Overview
“best fishing rod”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is G. Loomis or Penn more popular in search?
This chart shows how often people search Google for G. Loomis and Penn by name. Each line represents a brand's share of searches for all nine fishing rod brands we track, month by month, from English-language searches worldwide.
Share of searches by month for G. Loomis, Penn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Daiwa | Abu Garcia | Shimano Fishing | Okuma | Ugly Stik | St. Croix | G. Loomis | Fenwick | Penn |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 17.3% | 16.7% | 14.1% | 9.5% | 6.3% | 2.8% | 1% | 0.68% |
| Nov 2025 | 33.1% | 14.9% | 17.6% | 14.9% | 8.1% | 6.7% | 3% | 1.1% | 0.71% |
| Dec 2025 | 31.8% | 17.4% | 15.9% | 14.3% | 9.5% | 6.4% | 2.9% | 1% | 0.68% |
| Jan 2026 | 32.8% | 14.7% | 17.4% | 14.7% | 8.1% | 6.6% | 3.6% | 1.3% | 0.71% |
| Feb 2026 | 34.3% | 12.6% | 17.2% | 15.4% | 8.4% | 6.9% | 3.1% | 1.7% | 0.61% |
| Mar 2026 | 29.3% | 16.1% | 15.6% | 13.1% | 10.7% | 8.8% | 3.9% | 1.8% | 0.78% |
| Apr 2026 | 25.1% | 16.8% | 15.4% | 11.2% | 16.8% | 9.2% | 3.4% | 1.5% | 0.67% |
| May 2026 | 28.9% | 15.8% | 14.5% | 10.6% | 15.8% | 8.7% | 3.2% | 1.7% | 0.77% |
| Jun 2026 | 24.2% | 19.7% | 14.8% | 10.8% | 16.2% | 8.9% | 3.2% | 1.4% | 0.79% |
| Jul 2026 | 26.3% | 17.6% | 16.1% | 11.8% | 14.4% | 7.9% | 3.5% | 1.6% | 0.86% |
| Aug 2026 | 27.6% | 15.2% | 16.9% | 12.4% | 15.2% | 6.8% | 3.7% | 1.4% | 0.9% |
| Sep 2026 | 30.6% | 16.8% | 16.3% | 13.7% | 11.2% | 6.2% | 3.4% | 1% | 0.82% |
How has the G. Loomis and Penn comparison changed over the last 12 months?
3 findings
- G. Loomis was ahead of Penn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, G. Loomis’ share of searches among fishing rod brands worldwide moved from 2.8% to 3.4%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
- Across the 12 months ending September 2026, Penn’s share of searches among fishing rod brands worldwide moved from 0.68% to 0.82%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
How did search popularity change for fishing rod brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using G. Loomis’ and Penn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fishing rod brands

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.