Brandwave

How popular isPENN in search?

In August 2026, there were an estimated 4.4K branded searches for PENN worldwide which is up 51.7% over the last 11 months. PENN holds 1.3% estimated Share of Search among fishing rod brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Daiwa40.4%
  2. Abu Garcia22.1%
  3. Okuma18.1%
  4. Shimano Fishing18.1%
  5. PENN1.3%
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Which fishing rod brands compete with PENN?

PENN against fishing rod brands worldwide, by month

Share of Search by month for Daiwa, Abu Garcia, Okuma, Shimano Fishing, PENN. The figures are in the table below the chart.

View monthly share of search table
MonthDaiwaAbu GarciaOkumaShimano FishingPENN
Oct 202541.9%23%18.8%15.4%0.9%
Nov 202543.8%19.6%19.6%16.1%0.94%
Dec 202541.9%23%18.8%15.4%0.9%
Jan 202643.8%19.6%19.6%16.1%0.94%
Feb 202645.5%16.7%20.4%16.7%0.81%
Mar 202641.8%22.9%18.8%15.3%1.1%
Apr 202638.6%25.8%17.3%17.3%1%
May 202643.3%23.8%15.9%15.9%1.2%
Jun 202636.4%29.7%16.3%16.3%1.2%
Jul 202638.5%25.8%17.2%17.2%1.3%
Aug 202640.4%22.1%18.1%18.1%1.3%
Sep 2026—————

  1. 1.Daiwa

    40.4%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.Abu Garcia

    22.1%

    Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -3.7 points.

  3. 3.Okuma

    18.1%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Shimano Fishing

    18.1%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.PENN

    1.3%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between PENN and its closest rivals

How has branded search demand for PENN changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for PENN worldwide rose from 2.9K to 4.4K.
  • Across the 11 months ending August 2026, PENN’s estimated Share of Search among fishing rod brands worldwide held steady, from 0.9% to 1.3%.

How did search popularity change for fishing rod brands worldwide in August 2026?

  1. In August 2026, Daiwa gained estimated Share of Search among fishing rod brands worldwide, from 38.5% to 40.4%.

  2. In August 2026, Okuma gained estimated Share of Search among fishing rod brands worldwide, from 17.2% to 18.1%.

  3. In August 2026, Shimano Fishing gained estimated Share of Search among fishing rod brands worldwide, from 17.2% to 18.1%.

  4. In August 2026, Abu Garcia lost estimated Share of Search among fishing rod brands worldwide, from 25.8% to 22.1%.

  5. Estimated monthly branded searches for PENN worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.

Where does PENN compete?

PENN is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fishing reel brands6th of 60.68%Show ranking
Fishing rod brands5th of 51.3%Shown above
Tennis balls5th of 62.3%Show ranking

How is PENN measured?

Brandwave collects information about searches that people make online using PENN’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • penn rod

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How the Brand Demand Index is measured

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