PENN vs Rapala:Which is searched more?
In September 2026, Rapala had more branded searches than PENN among fishing tackle brands worldwide. Rapala was estimated to have 60.5K branded searches compared to PENN’s 3.6K, and held an 8.4% Share of Search versus PENN’s 0.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, PENN or Rapala?
Compare the fishing tackle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rapala, PENN. The figures are in the table below the chart.
View monthly share of search table
| Month | Black Magic | Daiwa | Abu Garcia | Shimano Fishing | Okuma | Rapala | Berkley | PENN |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 17.3% | 9.5% | 9.2% | 7.8% | 7.8% | 0.85% | 0.37% |
| Nov 2025 | 48.1% | 17.6% | 7.9% | 9.4% | 7.9% | 7.9% | 0.86% | 0.38% |
| Dec 2025 | 42.5% | 19.1% | 10.5% | 9.6% | 8.5% | 8.5% | 0.93% | 0.41% |
| Jan 2026 | 43.8% | 19.6% | 8.8% | 10.4% | 8.8% | 7.2% | 0.96% | 0.42% |
| Feb 2026 | 44.8% | 20.1% | 7.4% | 10.1% | 9% | 7.4% | 0.98% | 0.36% |
| Mar 2026 | 41.7% | 18.7% | 10.3% | 9.9% | 8.4% | 8.4% | 2.1% | 0.5% |
| Apr 2026 | 45.3% | 16.6% | 11.1% | 10.2% | 7.4% | 7.4% | 1.5% | 0.44% |
| May 2026 | 37.8% | 20.7% | 11.4% | 10.4% | 7.6% | 9.3% | 2.3% | 0.55% |
| Jun 2026 | 38.3% | 17.2% | 14% | 10.5% | 7.7% | 9.4% | 2.3% | 0.56% |
| Jul 2026 | 39.6% | 17.8% | 11.9% | 10.9% | 8% | 9.7% | 1.6% | 0.58% |
| Aug 2026 | 40.6% | 18.2% | 10% | 11.2% | 8.2% | 10% | 1.3% | 0.59% |
| Sep 2026 | 42% | 18.8% | 10.3% | 10% | 8.4% | 8.4% | 1.4% | 0.5% |
How has the PENN and Rapala comparison changed over the last 12 months?
3 findings
- Rapala was ahead of PENN in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, PENN’s estimated Share of Search among fishing tackle brands worldwide moved from 0.37% to 0.5%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 12 months ending September 2026, Rapala’s estimated Share of Search among fishing tackle brands worldwide moved from 7.8% to 8.4%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for fishing tackle brands worldwide in September 2026?
2 changes
In September 2026, Rapala lost estimated Share of Search among fishing tackle brands worldwide, from 10% to 8.4%.
Estimated monthly branded searches for PENN worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
Other head-to-heads among fishing tackle brands
Black Magic vs Daiwa: compare search popularity
Black Magic vs Abu Garcia: compare search popularity
Black Magic vs Shimano Fishing: compare search popularityBlack Magic vs Okuma: compare search popularity
- Daiwa vs Abu Garcia: compare search popularity
- Daiwa vs Shimano Fishing: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using PENN’s and Rapala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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