Brandwave

How popular isRapala in search?

In September 2026, there were an estimated 60.5K branded searches for Rapala worldwide which held steady over the last 12 months. Rapala holds 8.4% estimated Share of Search among fishing tackle brands worldwide and is ranked 6th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Black Magic42%
  2. Daiwa18.8%
  3. Abu Garcia10.3%
  4. Shimano Fishing10%
  5. Okuma8.4%
  6. Rapala8.4%
  7. Berkley1.4%
  8. PENN0.5%
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Which fishing tackle brands compete with Rapala?

Rapala against fishing tackle brands worldwide, by month

Share of Search by month for Black Magic, Daiwa, Abu Garcia, Shimano Fishing, Okuma, Rapala. The figures are in the table below the chart.

View monthly share of search table
MonthBlack MagicDaiwaAbu GarciaShimano FishingOkumaRapalaBerkleyPENN
Oct 202547.2%17.3%9.5%9.2%7.8%7.8%0.85%0.37%
Nov 202548.1%17.6%7.9%9.4%7.9%7.9%0.86%0.38%
Dec 202542.5%19.1%10.5%9.6%8.5%8.5%0.93%0.41%
Jan 202643.8%19.6%8.8%10.4%8.8%7.2%0.96%0.42%
Feb 202644.8%20.1%7.4%10.1%9%7.4%0.98%0.36%
Mar 202641.7%18.7%10.3%9.9%8.4%8.4%2.1%0.5%
Apr 202645.3%16.6%11.1%10.2%7.4%7.4%1.5%0.44%
May 202637.8%20.7%11.4%10.4%7.6%9.3%2.3%0.55%
Jun 202638.3%17.2%14%10.5%7.7%9.4%2.3%0.56%
Jul 202639.6%17.8%11.9%10.9%8%9.7%1.6%0.58%
Aug 202640.6%18.2%10%11.2%8.2%10%1.3%0.59%
Sep 202642%18.8%10.3%10%8.4%8.4%1.4%0.5%

  1. 1.Black Magic

    42%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Daiwa

    18.8%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Abu Garcia

    10.3%

    Moved from 4th to 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Shimano Fishing

    10%

    Moved from 3rd to 4th. 71.7K estimated branded searches, -13.3% vs prior month. Share -1.1 points.

  5. 5.Okuma

    8.4%

    Moved from 6th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Rapala

    8.4%

    Moved from 5th to 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  7. 7.Berkley

    1.4%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.PENN

    0.5%

    Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Rapala and its closest rivals

Every comparison with Rapala

How has branded search demand for Rapala changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Rapala worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, Rapala’s estimated Share of Search among fishing tackle brands worldwide increased from 7.8% to 8.4%.
  • Across the 12 months ending September 2026, Rapala’s estimated Share of Search among fishing tackle brands worldwide peaked at 10% in August 2026 and was lowest at 7.2% in January 2026.

How did search popularity change for fishing tackle brands worldwide in September 2026?

  1. In September 2026, Black Magic gained estimated Share of Search among fishing tackle brands worldwide, from 40.6% to 42%.

  2. In September 2026, Daiwa gained estimated Share of Search among fishing tackle brands worldwide, from 18.2% to 18.8%.

  3. In September 2026, Rapala lost estimated Share of Search among fishing tackle brands worldwide, from 10% to 8.4%.

  4. In September 2026, Shimano Fishing lost estimated Share of Search among fishing tackle brands worldwide, from 11.2% to 10%.

  5. Okuma’s estimated Share of Search among fishing tackle brands worldwide has gained ground for 3 months in a row, from 7.7% to 8.4% in September 2026.

  6. In September 2026, Abu Garcia rose from 4th to 3rd among fishing tackle brands worldwide.

Where does Rapala compete?

Rapala is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tackle box brands5th of 65.5%Show ranking
Fishing tackle brands6th of 88.4%Shown above
Fishing lures1st of 645%Show ranking

How is Rapala measured?

Brandwave collects information about searches that people make online using Rapala’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rapala

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How the Brand Demand Index is measured

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