How popular isUgly Stik in search?
In September 2026, people searched for Ugly Stik by name about 49,500 times worldwide, a 22.2% increase from the previous year. These searches made up 6.2% of all global fishing tackle brand searches, placing Ugly Stik seventh out of nine brands. These are worldwide searches for English-language branded terms.
Black Magic37.7%
Daiwa16.9%
Abu Garcia9.3%
Shimano Fishing9%
Okuma7.6%
Rapala7.6%
Ugly Stik6.2%
Penn4.6%
Berkley1.2%
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Which fishing tackle brands compete with Ugly Stik?
Share of searches by month for Black Magic, Daiwa, Abu Garcia, Shimano Fishing, Okuma, Rapala, Ugly Stik, Penn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Black Magic | Daiwa | Abu Garcia | Shimano Fishing | Okuma | Rapala | Ugly Stik | Penn | Berkley |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 15.8% | 8.7% | 8.4% | 7.1% | 7.1% | 4.7% | 4.2% | 0.77% |
| Nov 2025 | 44.2% | 16.2% | 7.3% | 8.6% | 7.3% | 7.3% | 4% | 4.3% | 0.79% |
| Dec 2025 | 38.5% | 17.3% | 9.5% | 8.7% | 7.7% | 7.7% | 5.2% | 4.6% | 0.84% |
| Jan 2026 | 39.9% | 17.9% | 8% | 9.5% | 8% | 6.6% | 4.4% | 4.8% | 0.88% |
| Feb 2026 | 41.1% | 18.4% | 6.8% | 9.2% | 8.3% | 6.8% | 4.5% | 4% | 0.9% |
| Mar 2026 | 37.5% | 16.8% | 9.2% | 8.9% | 7.5% | 7.5% | 6.2% | 4.6% | 1.8% |
| Apr 2026 | 39.3% | 14.4% | 9.7% | 8.8% | 6.5% | 6.5% | 9.7% | 3.9% | 1.3% |
| May 2026 | 32.5% | 17.8% | 9.8% | 8.9% | 6.5% | 8% | 9.8% | 4.8% | 2% |
| Jun 2026 | 32.8% | 14.7% | 12% | 9% | 6.6% | 8.1% | 9.9% | 4.9% | 2% |
| Jul 2026 | 34.4% | 15.4% | 10.3% | 9.5% | 6.9% | 8.5% | 8.5% | 5.1% | 1.4% |
| Aug 2026 | 35.2% | 15.8% | 8.6% | 9.7% | 7.1% | 8.6% | 8.6% | 5.2% | 1.2% |
| Sep 2026 | 37.7% | 16.9% | 9.3% | 9% | 7.6% | 7.6% | 6.2% | 4.6% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.7% | 301K | 0% | +2.5 points | |
| 2, held 2nd | 16.9% | 135K | 0% | +1.1 points | |
| 3, moved from 4th to 3rd | 9.3% | 74K | 0% | +0.6 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9% | 71.7K | -13.3% | -0.7 pointsmoved from 3rd to 4th | |
| 5, moved from 7th to 5th | 7.6% | 60.5K | 0% | +0.5 pointsmoved from 7th to 5th | |
| 6, moved from 5th to 6th | 7.6% | 60.5K | -18.2% | -1.1 pointsmoved from 5th to 6th | |
| 7, moved from 6th to 7th | 6.2% | 49.5K | -33.1% | -2.4 pointsmoved from 6th to 7th | |
| 8, held 8th | 4.6% | 36.7K | -18.3% | -0.7 points | |
| 9, held 9th | 1.2% | 9.9K | 0% | +0.1 points |
37.7%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share +2.5 points.
2.
Daiwa16.9%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +1.1 points.
9.3%
Moved from 4th to 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.6 points.
9%
Moved from 3rd to 4th. 71.7K estimated branded searches, -13.3% vs prior month. Share -0.7 points.
5.
Okuma7.6%
Moved from 7th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.5 points.
6.
Rapala7.6%
Moved from 5th to 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
6.2%
Moved from 6th to 7th. 49.5K estimated branded searches, -33.1% vs prior month. Share -2.4 points.
8.
Penn4.6%
Held 8th. 36.7K estimated branded searches, -18.3% vs prior month. Share -0.7 points.
9.
Berkley1.2%
Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Ugly Stik and its closest rivals
Every comparison with Ugly Stik
11 comparisons
How has branded search demand for Ugly Stik changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ugly Stik worldwide rose from 40.5K to 49.5K.
- Across the 12 months ending September 2026, Ugly Stik’s share of searches among fishing tackle brands worldwide increased from 4.7% to 6.2%.
- Across the 12 months ending September 2026, Ugly Stik’s share of searches among fishing tackle brands worldwide peaked at 9.9% in June 2026 and was lowest at 4% in November 2025.
How did search popularity change for fishing tackle brands worldwide in September 2026?
6 changes
In September 2026, Abu Garcia overtook Shimano Fishing to rank 3rd among fishing tackle brands worldwide, with 9.3% of the searches.
In September 2026, Okuma overtook Rapala and Ugly Stik to rank 5th among fishing tackle brands worldwide, with 7.6% of the searches.
In September 2026, Black Magic gained share of searches among fishing tackle brands worldwide, from 35.2% to 37.7%.
In September 2026, Daiwa gained share of searches among fishing tackle brands worldwide, from 15.8% to 16.9%.
In September 2026, Ugly Stik lost share of searches among fishing tackle brands worldwide, from 8.6% to 6.2%.
In September 2026, Rapala lost share of searches among fishing tackle brands worldwide, from 8.6% to 7.6%.
How are Ugly Stik’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Ugly Stik’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ugly stik
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Where does Ugly Stik compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Fishing tackle brands | 7th of 9 | 6.2% | Shown above |
| Fishing rod brands | 5th of 9 | 11.2% | Show ranking |
Is Ugly Stik your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.