How popular isUgly Stik in search?
In September 2026, people searched for Ugly Stik by name about 49,500 times worldwide, a 22.2% increase from the previous year. These searches made up 11.2% of all global fishing rod brand searches, placing Ugly Stik fifth out of nine brands. These are worldwide searches for English-language branded terms.
Daiwa30.6%
Abu Garcia16.8%
Shimano Fishing16.3%
Okuma13.7%
Ugly Stik11.2%
St. Croix6.2%
G. Loomis3.4%
Fenwick1%
Penn0.82%
Follow Ugly Stik and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which fishing rod brands compete with Ugly Stik?
Share of searches by month for Daiwa, Abu Garcia, Shimano Fishing, Okuma, Ugly Stik, St. Croix, G. Loomis. The figures are in the table below the chart.
View monthly share of searches table
| Month | Daiwa | Abu Garcia | Shimano Fishing | Okuma | Ugly Stik | St. Croix | G. Loomis | Fenwick | Penn |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 17.3% | 16.7% | 14.1% | 9.5% | 6.3% | 2.8% | 1% | 0.68% |
| Nov 2025 | 33.1% | 14.9% | 17.6% | 14.9% | 8.1% | 6.7% | 3% | 1.1% | 0.71% |
| Dec 2025 | 31.8% | 17.4% | 15.9% | 14.3% | 9.5% | 6.4% | 2.9% | 1% | 0.68% |
| Jan 2026 | 32.8% | 14.7% | 17.4% | 14.7% | 8.1% | 6.6% | 3.6% | 1.3% | 0.71% |
| Feb 2026 | 34.3% | 12.6% | 17.2% | 15.4% | 8.4% | 6.9% | 3.1% | 1.7% | 0.61% |
| Mar 2026 | 29.3% | 16.1% | 15.6% | 13.1% | 10.7% | 8.8% | 3.9% | 1.8% | 0.78% |
| Apr 2026 | 25.1% | 16.8% | 15.4% | 11.2% | 16.8% | 9.2% | 3.4% | 1.5% | 0.67% |
| May 2026 | 28.9% | 15.8% | 14.5% | 10.6% | 15.8% | 8.7% | 3.2% | 1.7% | 0.77% |
| Jun 2026 | 24.2% | 19.7% | 14.8% | 10.8% | 16.2% | 8.9% | 3.2% | 1.4% | 0.79% |
| Jul 2026 | 26.3% | 17.6% | 16.1% | 11.8% | 14.4% | 7.9% | 3.5% | 1.6% | 0.86% |
| Aug 2026 | 27.6% | 15.2% | 16.9% | 12.4% | 15.2% | 6.8% | 3.7% | 1.4% | 0.9% |
| Sep 2026 | 30.6% | 16.8% | 16.3% | 13.7% | 11.2% | 6.2% | 3.4% | 1% | 0.82% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.6% | 135K | 0% | +3 points | |
| 2, moved from 3rd to 2nd | 16.8% | 74K | 0% | +1.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 16.3% | 71.7K | -13.3% | -0.7 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 13.7% | 60.5K | 0% | +1.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 11.2% | 49.5K | -33.1% | -3.9 pointsmoved from 4th to 5th | |
| 6, held 6th | 6.2% | 27.1K | -18.1% | -0.6 points | |
| 7, held 7th | 3.4% | 14.8K | -18.2% | -0.3 points | |
| 8, held 8th | 1% | 4.4K | -33.3% | -0.4 points | |
| 9, held 9th | 0.82% | 3.6K | -18.2% | -0.1 points |
1.
Daiwa30.6%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +3 points.
16.8%
Moved from 3rd to 2nd. 74K estimated branded searches, 0% vs prior month. Share +1.6 points.
16.3%
Moved from 2nd to 3rd. 71.7K estimated branded searches, -13.3% vs prior month. Share -0.7 points.
4.
Okuma13.7%
Moved from 5th to 4th. 60.5K estimated branded searches, 0% vs prior month. Share +1.3 points.
11.2%
Moved from 4th to 5th. 49.5K estimated branded searches, -33.1% vs prior month. Share -3.9 points.
6.2%
Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.6 points.
3.4%
Held 7th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
8.
Fenwick1%
Held 8th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.4 points.
9.
Penn0.82%
Held 9th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between Ugly Stik and its closest rivals
Every comparison with Ugly Stik
11 comparisons
How has branded search demand for Ugly Stik changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ugly Stik worldwide rose from 40.5K to 49.5K.
- Across the 12 months ending September 2026, Ugly Stik’s share of searches among fishing rod brands worldwide increased from 9.5% to 11.2%.
- Across the 12 months ending September 2026, Ugly Stik’s share of searches among fishing rod brands worldwide peaked at 16.8% in April 2026 and was lowest at 8.1% in January 2026.
How did search popularity change for fishing rod brands worldwide in September 2026?
6 changes
In September 2026, Okuma overtook Ugly Stik to rank 4th among fishing rod brands worldwide, with 13.7% of the searches.
In September 2026, Abu Garcia overtook Shimano Fishing to rank 2nd among fishing rod brands worldwide, with 16.8% of the searches.
In September 2026, Daiwa gained share of searches among fishing rod brands worldwide, from 27.6% to 30.6%.
In September 2026, Ugly Stik lost share of searches among fishing rod brands worldwide, from 15.2% to 11.2%.
In September 2026, Shimano Fishing lost share of searches among fishing rod brands worldwide, from 16.9% to 16.3%.
In September 2026, St. Croix lost share of searches among fishing rod brands worldwide, from 6.8% to 6.2%.
How are Ugly Stik’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Ugly Stik’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ugly stik
Do you work for Ugly Stik? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Ugly Stik compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Fishing tackle brands | 7th of 9 | 6.2% | Show ranking |
| Fishing rod brands | 5th of 9 | 11.2% | Shown above |
Is Ugly Stik your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.