Okuma vs Ugly Stik:Which is searched more?
In September 2026, Okuma had more branded searches than Ugly Stik among fishing tackle brands worldwide. Okuma had about 60,500 branded searches, while Ugly Stik had 49,500. Okuma made up 7.6% of all fishing tackle brand searches we track, and Ugly Stik accounted for 6.2%. These are worldwide searches for English-language branded terms.
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Is Okuma or Ugly Stik more popular in search?
Compare the fishing tackle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Okuma, Ugly Stik. The figures are in the table below the chart.
View monthly share of searches table
| Month | Black Magic | Daiwa | Abu Garcia | Shimano Fishing | Okuma | Rapala | Ugly Stik | Penn | Berkley |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 15.8% | 8.7% | 8.4% | 7.1% | 7.1% | 4.7% | 4.2% | 0.77% |
| Nov 2025 | 44.2% | 16.2% | 7.3% | 8.6% | 7.3% | 7.3% | 4% | 4.3% | 0.79% |
| Dec 2025 | 38.5% | 17.3% | 9.5% | 8.7% | 7.7% | 7.7% | 5.2% | 4.6% | 0.84% |
| Jan 2026 | 39.9% | 17.9% | 8% | 9.5% | 8% | 6.6% | 4.4% | 4.8% | 0.88% |
| Feb 2026 | 41.1% | 18.4% | 6.8% | 9.2% | 8.3% | 6.8% | 4.5% | 4% | 0.9% |
| Mar 2026 | 37.5% | 16.8% | 9.2% | 8.9% | 7.5% | 7.5% | 6.2% | 4.6% | 1.8% |
| Apr 2026 | 39.3% | 14.4% | 9.7% | 8.8% | 6.5% | 6.5% | 9.7% | 3.9% | 1.3% |
| May 2026 | 32.5% | 17.8% | 9.8% | 8.9% | 6.5% | 8% | 9.8% | 4.8% | 2% |
| Jun 2026 | 32.8% | 14.7% | 12% | 9% | 6.6% | 8.1% | 9.9% | 4.9% | 2% |
| Jul 2026 | 34.4% | 15.4% | 10.3% | 9.5% | 6.9% | 8.5% | 8.5% | 5.1% | 1.4% |
| Aug 2026 | 35.2% | 15.8% | 8.6% | 9.7% | 7.1% | 8.6% | 8.6% | 5.2% | 1.2% |
| Sep 2026 | 37.7% | 16.9% | 9.3% | 9% | 7.6% | 7.6% | 6.2% | 4.6% | 1.2% |
How has the Okuma and Ugly Stik comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Ugly Stik took it in April 2026, Okuma took it in September 2026.
- Across the 12 months ending September 2026, Okuma’s share of searches among fishing tackle brands worldwide moved from 7.1% to 7.6%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Ugly Stik’s share of searches among fishing tackle brands worldwide moved from 4.7% to 6.2%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for fishing tackle brands worldwide in September 2026?
2 changes
In September 2026, Okuma overtook Rapala and Ugly Stik to rank 5th among fishing tackle brands worldwide, with 7.6% of the searches.
In September 2026, Ugly Stik lost share of searches among fishing tackle brands worldwide, from 8.6% to 6.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Okuma’s and Ugly Stik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fishing tackle brands
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Black Magic vs Shimano Fishing: compare search popularity- Black Magic vs Okuma: compare search popularity
- Daiwa vs Abu Garcia: compare search popularity
- Daiwa vs Shimano Fishing: compare search popularity
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