How popular isOkuma in search?
In August 2026, there were an estimated 60.5K branded searches for Okuma worldwide which held steady over the last 11 months. Okuma holds 9.3% estimated Share of Search among fishing reel brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Shimano56.7%
Daiwa20.8%
Abu Garcia11.4%Okuma9.3%
- Pflueger1%
PENN0.68%
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Where does Okuma compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fishing reel brands | 4th of 6 | 9.3% | Shown below |
| Fishing rod brands | 3rd of 5 | 18.1% | Show ranking |
Which fishing reel brands compete with Okuma?
Share of Search by month for Shimano, Daiwa, Abu Garcia, Okuma. The figures are in the table below the chart.
View monthly share of search table
| Month | Shimano | Daiwa | Abu Garcia | Okuma | Pflueger | PENN |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.1% | 20.9% | 11.5% | 9.4% | 0.68% | 0.45% |
| Nov 2025 | 53.2% | 23.9% | 10.7% | 10.7% | 0.96% | 0.51% |
| Dec 2025 | 52% | 23.3% | 12.8% | 10.5% | 0.93% | 0.5% |
| Jan 2026 | 53.2% | 23.9% | 10.7% | 10.7% | 0.96% | 0.51% |
| Feb 2026 | 54.4% | 24.4% | 8.9% | 10.9% | 0.98% | 0.43% |
| Mar 2026 | 56.7% | 20.8% | 11.4% | 9.3% | 1.2% | 0.55% |
| Apr 2026 | 60.2% | 18.1% | 12.1% | 8.1% | 1.1% | 0.48% |
| May 2026 | 57.5% | 21.1% | 11.6% | 7.7% | 1.5% | 0.56% |
| Jun 2026 | 53.5% | 19.6% | 16% | 8.8% | 1.4% | 0.64% |
| Jul 2026 | 55.2% | 20.3% | 13.6% | 9.1% | 1.2% | 0.66% |
| Aug 2026 | 56.7% | 20.8% | 11.4% | 9.3% | 1% | 0.68% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.7% | 368K | 0% | +1.5 points | |
| 2, held 2nd | 20.8% | 135K | 0% | +0.6 points | |
| 3, held 3rd | 11.4% | 74K | -18.2% | -2.2 points | |
| 4, held 4th | 9.3% | 60.5K | 0% | +0.3 points | |
| 5, held 5th | 1% | 6.6K | -18.5% | -0.2 points | |
| 6, held 6th | 0.68% | 4.4K | 0% | 0 points |
1.Shimano
56.7%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.5 points.
2.
20.8%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.6 points.
11.4%
Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -2.2 points.
4.
9.3%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.Pflueger
1%
Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
6.
PENN0.68%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Okuma and its closest rivals
How has branded search demand for Okuma changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Okuma worldwide held steady at 60.5K.
- Across the 11 months ending August 2026, Okuma’s estimated Share of Search among fishing reel brands worldwide peaked at 10.9% in February 2026 and was lowest at 7.7% in May 2026.
How did search popularity change for fishing reel brands worldwide in August 2026?
6 changes
In August 2026, Shimano gained estimated Share of Search among fishing reel brands worldwide, from 55.2% to 56.7%.
In August 2026, Daiwa gained estimated Share of Search among fishing reel brands worldwide, from 20.3% to 20.8%.
In August 2026, Abu Garcia lost estimated Share of Search among fishing reel brands worldwide, from 13.6% to 11.4%.
Okuma’s estimated Share of Search among fishing reel brands worldwide has gained ground for 3 months in a row, from 7.7% to 9.3% in August 2026.
Pflueger’s estimated Share of Search among fishing reel brands worldwide has lost ground for 3 months in a row, from 1.5% to 1% in August 2026.
Estimated monthly branded searches for PENN worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.
How is Okuma measured?
Brandwave collects information about searches that people make online using Okuma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- okuma
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Is Okuma your brand?
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