Okuma vs Pflueger:Which is more popular by branded search?
In August 2026, Okuma had more branded searches than Pflueger among fishing reel brands worldwide. Okuma was estimated to have 60.5K branded searches compared to Pflueger’s 6.6K, and held a 9.3% Share of Search versus Pflueger’s 1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Okuma or Pflueger?
Compare the fishing reel brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Okuma, Pflueger. The figures are in the table below the chart.
View monthly share of search table
| Month | Shimano | Daiwa | Abu Garcia | Okuma | Pflueger | PENN |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.1% | 20.9% | 11.5% | 9.4% | 0.68% | 0.45% |
| Nov 2025 | 53.2% | 23.9% | 10.7% | 10.7% | 0.96% | 0.51% |
| Dec 2025 | 52% | 23.3% | 12.8% | 10.5% | 0.93% | 0.5% |
| Jan 2026 | 53.2% | 23.9% | 10.7% | 10.7% | 0.96% | 0.51% |
| Feb 2026 | 54.4% | 24.4% | 8.9% | 10.9% | 0.98% | 0.43% |
| Mar 2026 | 56.7% | 20.8% | 11.4% | 9.3% | 1.2% | 0.55% |
| Apr 2026 | 60.2% | 18.1% | 12.1% | 8.1% | 1.1% | 0.48% |
| May 2026 | 57.5% | 21.1% | 11.6% | 7.7% | 1.5% | 0.56% |
| Jun 2026 | 53.5% | 19.6% | 16% | 8.8% | 1.4% | 0.64% |
| Jul 2026 | 55.2% | 20.3% | 13.6% | 9.1% | 1.2% | 0.66% |
| Aug 2026 | 56.7% | 20.8% | 11.4% | 9.3% | 1% | 0.68% |
| Sep 2026 | — | — | — | — | — | — |
How has the Okuma and Pflueger comparison changed over the last 12 months?
3 findings
- Okuma was ahead of Pflueger in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Okuma’s estimated Share of Search among fishing reel brands worldwide moved from 9.4% to 9.3%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Pflueger’s estimated Share of Search among fishing reel brands worldwide moved from 0.68% to 1%, and its estimated monthly branded searches moved from 4.4K to 6.6K.
How did search popularity change for fishing reel brands worldwide in August 2026?
2 changes
Okuma’s estimated Share of Search among fishing reel brands worldwide has gained ground for 3 months in a row, from 7.7% to 9.3% in August 2026.
Pflueger’s estimated Share of Search among fishing reel brands worldwide has lost ground for 3 months in a row, from 1.5% to 1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Okuma’s and Pflueger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.