Fishing reel brands:Which are searched most?
In August 2026, Shimano was the most searched among fishing reel brands worldwide, with an estimated 368K branded searches and 50.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the fishing reel brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shimano, Abu Garcia, Daiwa, Okuma. The figures are in the table below the chart.
View monthly share of search table
| Month | Shimano | Abu Garcia | Daiwa | Okuma | Pflueger | PENN |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 20.6% | 18.8% | 8.4% | 0.61% | 0.4% |
| Nov 2025 | 48.1% | 19.3% | 21.6% | 9.7% | 0.86% | 0.46% |
| Dec 2025 | 46.1% | 22.7% | 20.7% | 9.3% | 0.83% | 0.44% |
| Jan 2026 | 48.1% | 19.3% | 21.6% | 9.7% | 0.86% | 0.46% |
| Feb 2026 | 49.9% | 16.4% | 22.4% | 10% | 0.9% | 0.4% |
| Mar 2026 | 50.9% | 20.5% | 18.7% | 8.4% | 1.1% | 0.5% |
| Apr 2026 | 53.7% | 21.6% | 16.1% | 7.2% | 0.97% | 0.43% |
| May 2026 | 51.5% | 20.7% | 18.9% | 6.9% | 1.4% | 0.5% |
| Jun 2026 | 46.1% | 27.6% | 16.9% | 7.6% | 1.2% | 0.55% |
| Jul 2026 | 48.6% | 23.9% | 17.8% | 8% | 1.1% | 0.58% |
| Aug 2026 | 50.9% | 20.5% | 18.7% | 8.4% | 0.91% | 0.61% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.9% | 368K | 0% | +2.3 points | |
| 2, held 2nd | 20.5% | 148K | -18.2% | -3.4 points | |
| 3, held 3rd | 18.7% | 135K | 0% | +0.9 points | |
| 4, held 4th | 8.4% | 60.5K | 0% | +0.4 points | |
| 5, held 5th | 0.91% | 6.6K | -18.5% | -0.2 points | |
| 6, held 6th | 0.61% | 4.4K | 0% | 0 points |
1.
Shimano50.9%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +2.3 points.
20.5%
Held 2nd. 148K estimated branded searches, -18.2% vs prior month. Share -3.4 points.
3.
Daiwa
18.7%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.9 points.
4.
Okuma
8.4%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.Pflueger
0.91%
Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
6.
PENN0.61%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among fishing reel brands worldwide?
6 brands
In August 2026, Shimano was the most searched among fishing reel brands worldwide, with an estimated 368K branded searches and 50.9% estimated Share of Search within this set. Abu Garcia is in 2nd place, 30.4 percentage points behind at 20.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Shimano | 51.2% → 50.9% | 53.7%Apr 2026 | 46.1%Dec 2025 | 1st |
 Abu Garcia | 20.6% → 20.5% | 27.6%Jun 2026 | 16.4%Feb 2026 | 2nd |
| Daiwa | 18.8% → 18.7% | 22.4%Feb 2026 | 16.1%Apr 2026 | 3rd |
| Okuma | 8.4% | 10%Feb 2026 | 6.9%May 2026 | 4th |
| Pflueger | 0.61% → 0.91% | 1.4%May 2026 | 0.61%Oct 2025 | 5th |
| PENN | 0.4% → 0.61% | 0.61%Aug 2026 | 0.4%Feb 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Shimano’s estimated Share of Search among fishing reel brands worldwide peaked at 53.7% in April 2026 and was lowest at 46.1% in December 2025.
- Across the 11 months ending August 2026, Abu Garcia’s estimated Share of Search among fishing reel brands worldwide peaked at 27.6% in June 2026 and was lowest at 16.4% in February 2026.
- Across the 11 months ending August 2026, Daiwa’s estimated Share of Search among fishing reel brands worldwide peaked at 22.4% in February 2026 and was lowest at 16.1% in April 2026.
- Across the 11 months ending August 2026, Okuma’s estimated Share of Search among fishing reel brands worldwide peaked at 10% in February 2026 and was lowest at 6.9% in May 2026.
- Across the 11 months ending August 2026, Shimano, Abu Garcia, Daiwa, Okuma, Pflueger and PENN held steady: their estimated Share of Search among fishing reel brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for fishing reel brands worldwide in August 2026?
6 changes
In August 2026, Shimano gained estimated Share of Search among fishing reel brands worldwide, from 48.6% to 50.9%.
In August 2026, Daiwa gained estimated Share of Search among fishing reel brands worldwide, from 17.8% to 18.7%.
In August 2026, Abu Garcia lost estimated Share of Search among fishing reel brands worldwide, from 23.9% to 20.5%.
Okuma’s estimated Share of Search among fishing reel brands worldwide has gained ground for 3 months in a row, from 6.9% to 8.4% in August 2026.
Estimated monthly branded searches for PENN worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.
Estimated monthly branded searches for Pflueger worldwide rose 50% over 11 measured months, from 4.4K to 6.6K in August 2026.
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